Analysis Report

Braun Plastic Surgery

Kim Tae-gyu Representative Director In-depth Analysis

Facial Contouring ㅅ Osteotomy Real Name Surgery System

핵심 요약

Hospital Status & Scale

Braun Plastic Surgery is a large-scale plastic surgery clinic located near Sinnonhyeon Station in Gangnam-gu, Seoul, with high recognition in the fields of facial contouring and orthognathic surgery. Led by Representative Director Kim Tae-gyu, specialized medical staff are resident, and the clinic emphasizes university-hospital-level safety systems.

Director Kim Tae-gyu's Expertise

Director Kim Tae-gyu is a board-certified plastic surgeon and Ph.D. in medicine, evaluated as an authority in the field of facial contouring surgery. He personally developed the 'ㅅ (Siot) Osteotomy' and 'Lifting 3D Malar Rotation', listed them in international journals (PRS, JCS), and holds patents, combining academic achievements with clinical skills.

Core Procedures & Technologies

The hospital's core competitiveness lies in facial contouring. In particular, the 'ㅅ Osteotomy' devised by Director Kim is known as a technique that supplements the shortcomings of existing T-osteotomies to minimize nerve damage and effectively reduce the chin tip. Additionally, 'Lifting 3D Malar Rotation', which prevents cheek sagging, is a major procedure.

Reputation & Patient Experience

There are many positive evaluations regarding the aesthetic perfection of surgical results among domestic and international patients. The system for attracting foreign patients is evaluated as particularly systematic. On the other hand, there are some controversies regarding long waiting times typical of large hospitals, a consultation process centered on consultation managers, and price discrimination against foreign patients.

원장 프로필

Kim Tae-gyu (김태규)

Representative Director of Braun Plastic Surgery, Board-Certified Plastic Surgeon, Ph.D. in Medicine.

Considered an authority in facial contouring surgery, recognized for combining academic achievements with advanced clinical skills through self-developed techniques and international journal publications.

Education & Background

  • Founder and Representative Director of Braun Plastic Surgery
  • Board Certified Plastic Surgeon
  • Ph.D. in Medicine
  • Graduate of Yonsei University College of Medicine (estimation)

Major Society Memberships

  • Regular Member, Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member, Korean Society for Aesthetic Plastic Surgery
  • Regular Member, Korean Cleft Palate-Craniofacial Association
  • Regular Member, International Society of Aesthetic Plastic Surgery (ISAPS)

Academic Achievements & Research

  • Listed in 2018 'Marquis Who's Who'
  • 2012: Received Best Academic Award from the Korean Society of Plastic and Reconstructive Surgeons.
  • 2014: Published 'ㅅ Osteotomy (Inverted-V Osteotomy)' in *Plastic and Reconstructive Surgery (PRS)*.
  • 2015: Published 'Lifting 3D Malar Rotation' in *Journal of Craniofacial Surgery (JCS)*.
  • Active as a chairperson and speaker at numerous international academic conferences.

Specialized Medical Fields

Director Kim Tae-gyu's core clinical field is Facial Contouring. He specializes in high-difficulty surgeries dealing with facial bones such as cheekbone reduction, square jaw surgery, and chin tip surgery, and is recognized for high authority in the field of revision surgery.

Patient reviews highlight his conservative approach, yet a pursuit of definite effects, recommending only necessary surgeries while demonstrating strong confidence in his skills.

병원 정보 및 안전 시스템

Hospital Overview & History

Braun Plastic Surgery is located on Gangnam-daero (near Sinnonhyeon Station) in Seocho-gu, Seoul, the center of plastic surgery in Korea. Opened around 2009, it has been operating for over 10 years and possesses large-scale medical facilities beyond a simple clinic level.

The hospital has established a comprehensive plastic surgery system covering all fields of cosmetic surgery, including facial contouring, rhinoplasty, blepharoplasty, breast surgery, lifting, and dermatology.

Hospital Philosophy & Operational System

Braun Plastic Surgery puts forward 'safe surgery faithful to the basics' and 'continuous research' as its core values. To dispel suspicions of shadow doctors, the hospital explicitly states that it operates a Real Name Surgery System where the consulting doctor performs the surgery.

It also emphasizes that patient safety is the top priority by equipping university-hospital-level safety equipment and emergency response systems.

Facilities & Infrastructure

The hospital has excellent accessibility as it is directly connected to or very close to Sinnonhyeon Subway Station, and possesses multiple operating rooms, recovery rooms, and inpatient rooms.

In particular, it improves the accuracy of surgery by equipping intensive care systems for facial contouring patients and precision diagnostic equipment such as 3D CT.

Safety System & Medical Staff

Since general anesthesia is essential for facial contouring surgery, anesthesia safety is critical. At Braun Plastic Surgery, anesthesiology and pain medicine specialists reside to monitor anesthesia throughout the entire surgical process.

Following past shadow doctor controversies, Braun Plastic Surgery actively promotes the installation of CCTVs within operating rooms. Additionally, it is equipped with university-hospital-level emergency equipment such as UPS systems and cardiac defibrillators.

A collaborative system involving plastic surgery specialists, anesthesiologists, and dermatologists provides systematic medical services from pre-operative examinations to post-operative care.

주요 시술 및 독자 기술

ㅅ (Siot) Osteotomy (Inverted-V)

A chin tip plasty developed by Director Kim Tae-gyu, published in PRS (2014). Unlike existing T-osteotomy, the lower part of the jawbone is cut in a 'ㅅ' shape.

Key Advantages:

  • Minimization of Nerve Damage
  • Minimization of Muscle Detachment
  • Natural V-line formation
  • Prevention of Secondary Angles

Lifting 3D Malar Rotation

Designed to prevent 'cheek sagging', a common side effect of cheekbone reduction, and revive facial three-dimensionality. The bone is cut, rotated, and moved upward for fixation.

Key Advantages:

  • Prevention of Cheek Sagging (lifting effect)
  • Formation of Three-dimensionality (youthful volume)
  • Rigid Fixation (prevents non-union)

Other Major Procedures

  • Rhinoplasty: Performed by specialists like Dr. Ryu Dong-wan and Dr. Lee Ji-won, covering both functional and cosmetic aspects.
  • Eye Surgery & Revision: Various eye surgeries (natural adhesion, ptosis correction) and a dedicated revision clinic for failed surgeries.

평판 분석 및 논란

Positive Evaluations

  • Satisfaction with Surgical Results: High satisfaction on communities like Sungyesa, Gangnam Unni, and RealSelf, especially for facial contouring results ("smooth line," "natural").
  • Systematic Foreign Patient Management: Multilingual interpretation coordinators offer one-stop services from airport pickup to post-operative care, highly preferred by international patients.
  • Expertise of Medical Staff: Medical staff, including Director Kim Tae-gyu, provide meticulous consultations and customized designs. Director Kim is perceived as "confident and professional."

Negative Evaluations & Concerns

  • Waiting Time & 'Factory-like' System: Reviews mention long waiting times and a busy, 'factory-like' atmosphere due to high patient volume. Long waits for consultations with the representative director are frequent.
  • Influence of Consultation Managers: Concerns that consultation managers dominate consultation time, showing commercial attitudes like pressuring for deposits or recommending unnecessary additional procedures.
  • Price Discrimination: Complaints about significantly higher costs (approx. 2x or more) for foreign patients compared to domestic ones, a general issue in the Korean plastic surgery market that Braun is not exempt from.
  • Insufficiency of Post-operative Care: Complaints about very short doctor meetings during progress checks (around 5 minutes) and formal, unhelpful answers regarding swelling or pain ("just wait").

Controversies & Risk Management

During the mid-2010s, Braun Plastic Surgery was mentioned in relation to the shadow doctor scandal. However, the hospital now heavily markets its 'NO Shadow Doctors, Real Name Surgery System' to address these suspicions, with recent patient reviews suggesting a decrease in such cases.

No specific records of recent major medical death accidents or confirmed guilty verdicts directly involving Braun Plastic Surgery were found in the searched data. However, minor medical disputes or dissatisfaction cases likely exist.

결론 및 제언

"Braun Plastic Surgery and Representative Director Kim Tae-gyu are among the leaders possessing both technical skills and scale in the Korean facial contouring market. Director Kim Tae-gyu's academic achievements and proprietary surgical methods (Inverted-V Osteotomy, 3D Malar Rotation) are the hospital's strong assets of trust."

Comprehensive Evaluation

  • Technical Skill: Top tier (especially in Facial Contouring).
  • Safety: Upper tier (Resident anesthesiologists, CCTV, Real Name System).
  • Service: Upper-middle tier (Systematic but the congestion of a large hospital exists).
  • Price: High price policy (Premium strategy, differential pricing for foreigners exists).

Suggestions for Patients

  • Primarily for patients considering facial contouring surgery.
  • Important not to be swayed by consultation managers; clearly convey desires to the doctor.
  • Recommended to reconfirm whether CCTV viewing is possible before surgery and whether the operating surgeon performs the surgery from start to finish.
  • For foreign patients, it is necessary to compare quotes from several hospitals to judge whether the cost is reasonable.