Braun Plastic Surgery · Ryu Dong-wan Analysis Report

Executive Summary

Established Expertise

Opened in 2009, Braun Plastic Surgery is a large-scale institution specializing in facial contouring, rhinoplasty, and blepharoplasty with over 15 years of experience.

Renowned Specialist

Director Ryu Dong-wan is a celebrated rhinoplasty specialist, known for pursuing the 'Jaryeohan' style, backed by a solid academic background and award-winning research.

Uncompromised Safety

The hospital implements a strict real-name surgery system, employs resident anesthesiology specialists, and maintains university-hospital-level safety protocols.

Advanced Surgical Techniques

Utilizes precise 3D-CT analysis for diagnosis and excels in high-difficulty revision surgeries using autologous tissue, ensuring both function and aesthetics.

Hospital Overview

Location & Scale

Braun Plastic Surgery, established in 2009, is a prominent large-scale plastic surgery clinic in Korea. In December 2023, it underwent significant expansion, relocating to a new 13-story building on Gangnam-daero, Seocho-gu, Seoul (near Sinnonhyeon Station).

This expansion has elevated its safety systems and facilities to a university-hospital level, supporting a comprehensive representative director system by specialized fields.

Medical Philosophy

At its core, Braun Plastic Surgery champions the **'eradication of surrogate surgery'** and a **'surgery real-name system'**. This philosophy directly addresses past concerns about ghost surgery, aiming to build unwavering patient trust.

Furthermore, the hospital emphasizes a robust safety system, featuring resident anesthesiology specialists who meticulously monitor the entire surgical process, ensuring patient well-being.

Director Ryu Dong-wan Profile

Education & Qualifications

Plastic Surgery Specialist
Ph.D. in Medicine
Representative Director of Braun Plastic Surgery, leading key medical departments in rhinoplasty.

Specialized Medical Fields

**Rhinoplasty**: High-difficulty revision rhinoplasty, contracted nose correction, non-implant rhinoplasty, male rhinoplasty.
**Lifting**

Academic Activities & Awards

**Awards**: Recipient of the Best Academic Award at the Korean Society of Plastic and Reconstructive Surgeons (2013).
**Paper Presentations**: Authored numerous papers in prestigious international journals (e.g., *Archives of Plastic Surgery*, *Journal of Craniofacial Surgery*).
**Society Activities**:
- Regular Member, Korean Society of Plastic and Reconstructive Surgeons
- Regular Member, Korean Society for Aesthetic Plastic Surgery
- Regular Member, Korean Cleft Palate-Craniofacial Association
- Regular Member, International Society of Aesthetic Plastic Surgery (ISAPS)

Major Procedures & Technical Features

3D-CT Based Rhinoplasty

Surgeries are founded on precise diagnosis using preoperative 3D-CT. This allows for detailed analysis of septal deviation, nasal bone structure, and asymmetry, ensuring both functional and aesthetic improvements.

'Jaryeohan' Line Aesthetic

Director Ryu Dong-wan's signature design philosophy, combining 'Natural + Flashy'. This includes the 'Jikban (Straight + Semicurve)' line, offering a sophisticated look without an artificial 'chalk' nose feel, customized to facial proportions.

Material Selection & Safety

Emphasizes minimizing side effects by selectively utilizing autologous tissue (septal, ear, rib cartilage). For thin skin, autologous or donated dermis is used, alongside FDA-approved implants when necessary.

High-Difficulty Revision Surgery

Special expertise in correcting failures from previous surgeries, such as asymmetry, implant deviation, and contracture (upturned nose). Techniques involve restoring nasal structural support with autologous rib cartilage after scar tissue dissection.

Contracted Nose Correction

A specialized area within revision surgery, focusing on severely contracted noses. Director Ryu Dong-wan applies advanced methods to rebuild and extend the nasal structure, offering significant improvements in both form and function.

Male Rhinoplasty

Active in providing tailored rhinoplasty solutions for male patients, considering masculine facial features and aesthetic preferences to achieve naturally harmonious and refined results.

Hospital Reputation & Patient Experience

Positive Evaluation Factors

**High Satisfaction with Surgical Results**: Patients praise Director Ryu Dong-wan for accurately identifying needs, avoiding over-treatment, and achieving natural lines and asymmetry correction.
**Systematic Foreign Patient Care**: Well-established medical tourism infrastructure, including interpretation services, airport pickup, and accommodation linkage, leading to numerous positive international reviews.
**Comprehensive Post-operative Management**: Systematic after-care system, including swelling lasers and shampoo services, greatly aids patient recovery.

Negative Evaluations & Concern Factors

**Cost & Price Differences**: Concerns exist regarding potentially higher costs for foreign patients compared to locals, a common but sometimes dissatisfying aspect of the Korean plastic surgery tourism market.
**Wait Times & Consultation Experience**: Due to the hospital's size, patients may experience long waits for consultations and surgeries; some consultations might be brief or primarily conducted by consultants rather than the director.
**Online Rumors & Blacklist Inquiries**: Persistent inquiries in online communities regarding 'Plastic Surgery Blacklists' and past medical accident allegations create anxiety among potential patients, though no direct confirmation has been legally identified.
**Shadow Doctors (Surrogate Surgery) Suspicions**: Despite the hospital's explicit "no surrogate surgery" policy and real-name system, fundamental distrust in large hospital systems among some consumers leads to lingering doubts.

Conclusion & Key Considerations

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Braun Plastic Surgery and Representative Director Ryu Dong-wan stand as a leading medical institution and specialist, respectively, at the forefront of the Korean plastic surgery market in terms of technical prowess and scale.

Key Strengths & Recommendations:

Exceptional Expertise: Director Ryu Dong-wan combines impressive academic achievements with extensive clinical experience in rhinoplasty. He is highly regarded for his distinctive 'Jaryeohan' aesthetic and advanced capabilities in high-difficulty revision surgeries.
Robust System & Global Appeal: The hospital boasts university-hospital-level facilities, a well-structured cooperative system among specialists, and a proven track record in attracting and serving international patients, solidifying its global presence.
Prudent Patient Verification: Given existing market concerns about large hospitals (e.g., surrogate surgery suspicions, communication gaps), prospective patients are strongly advised to meticulously verify **CCTV viewing availability**, the **scope of pre/post-operative care provided by the operating surgeon**, and the **presence of resident anesthesiologists** during their consultation.

Overall, Director Ryu Dong-wan represents a compelling option for patients considering rhinoplasty, particularly those seeking revision surgery or a specific aesthetic outcome like the 'Straight-Semicurve' line. However, a decision should be made only after thorough consultation and diligent verification of all safety protocols, especially considering the inherent characteristics of a large-scale medical institution.