Key Points Overview
Hospital & Location
Naturalism Plastic Surgery, located near Sinsa Station in Gangnam-gu, Seoul, promotes 'natural beauty' as its core medical philosophy. It avoids overtreatment and aims for customized surgery tailored to individual characteristics.
Director Ko Eung-yeol
A board-certified plastic surgeon with a Master's degree from Korea University and training at Johns Hopkins Hospital. He has extensive clinical experience, especially in nose and eye surgery, including revision surgeries.
Major Medical Fields
Core subjects include eye surgery (natural adhesion, revision) and nose surgery (autologous rib cartilage, contracted nose revision), with coverage of facial contouring, anti-aging, and breast surgery. Trendy procedure names like 'Idol Rhinoplasty' are used.
Safety & Operation
Emphasizes prevention of ghost surgery and patient safety through a real-name surgery system, CCTV operation, and resident anesthesiologists. A dedicated medical staff takes responsibility from consultation to post-operative care.
Hospital Information & Philosophy
Overview of Naturalism Plastic Surgery
Located in Gangnam-gu, Seoul, the center of Korea's plastic surgery market, Naturalism Plastic Surgery, as its name suggests, is a medical institution that prioritizes natural results that do not look artificial. This report deeply analyzed the operational status of Naturalism Plastic Surgery, the background and expertise of its key medical staff, Representative Director Ko Eung-yeol, technical characteristics of major procedures, and actual patient reputation and position within the market. Through this, we intend to objectively view the quality and reliability of the hospital's medical services.
Hospital Details
- **Location**: 11F, Samju Bldg., 606 Gangnam-daero, Gangnam-gu, Seoul (Sinsa Station Exits 2 & 3).
- **Clinic Hours**: Weekdays 10 AM ~ 7 PM (Fri: 10 AM ~ 9 PM, Night clinics available), Sat 10 AM ~ 4 PM. Sundays & Public Holidays: Closed.
- **Contact**: Representative Number 02-3444-2700.
Core Philosophy: "Naturalism"
The hospital's core philosophy is **"Naturalism."** This aims not just to make the surgery undetectable, but to highlight individuality without disrupting the patient's natural facial balance. The hospital states that it does not perform overtreatment, recommends only necessary surgeries to customers, and aims for honest consultations and customized surgeries. Emphasizing 'safe surgery,' they strive to build a transparent treatment environment free of ghost surgeries.
Safety and Operational Systems
- **Real-name Surgery System**: The consulting doctor performs the surgery, transparently disclosing the surgeon's real name.
- **Dedicated Doctor Responsibility System**: Assigned medical staff manages from consultation to surgery and post-operative care.
- **Anesthesia Safety System**: An anesthesiology specialist (e.g., Director Oh Taek-hoon) resides to ensure safe anesthesia.
- **Advanced Diagnostic Equipment**: Uses 3D CT for precise analysis of internal structures and bone shapes to plan surgeries.
Representative Director Ko Eung-yeol
Profile & Expertise
Representative Director Ko Eung-yeol is a board-certified plastic surgeon who has built expertise through extensive training and research activities at leading domestic and international institutions. He is recognized for his significant clinical experience and design ability, particularly in revision surgeries.
Education & Qualifications
- Graduated from Hallym University College of Medicine.
- Master's degree in Plastic Surgery from Korea University Graduate School of Medicine.
- Board-certified Plastic Surgeon (Certified: March 2, 2011).
Major Career & Training
- Current Representative Director of Naturalism Plastic Surgery.
- Former Director at Top Class Plastic Surgery.
- Overseas Training: Johns Hopkins Hospital (USA), Cosmetic Surgery Center of Maryland (USA), Marten's Clinic of Plastic Surgery (USA), Dr. Brent Moelleken Neo Surgery Center (USA).
Academic Society Activities
- Regular Member of the Korean Society of Plastic and Reconstructive Surgeons.
- Regular Member of the Korean Society for Aesthetic Plastic Surgery.
- Regular Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS), etc.
Specialized Medical Fields
Director Ko Eung-yeol's main fields are **Eye Surgery**, **Nose Surgery**, and **Anti-aging Surgery**, with significant experience in revision surgery. His practice ratio is approximately 40% eye surgery, 40% nose surgery, and 20% anti-aging surgery.
Medical Staff & Collaborative System
In addition to Director Ko Eung-yeol, Naturalism Plastic Surgery operates with a collaborative system involving specialists in each field, ensuring comprehensive and expert care.
- **Representative Director Kim Deok-jung**: Plastic surgery specialist focusing on nose and eye surgeries, highly recognized for nose revision surgery.
- **Director Choi Bu-hyun**: Plastic surgery specialist experienced in eyes, nose, and facial contouring.
- **Director Kang Bo-young**: Plastic surgery specialist, handling eye surgery and female-specific treatments.
- **Director Oh Taek-hoon**: Anesthesiology and Pain Medicine specialist, responsible for anesthesia safety during surgery.
Major Medical Fields & Procedures
1. Rhinoplasty (Nose Surgery)
One of the hospital's core fields, emphasizing facial harmony over just bridge height.
- **Naturalism Rhinoplasty**: Focuses on balancing the line from forehead to nose tip, designing straight-curved, semi-curved, or straight lines.
- **Nose Revision Surgery**: Addresses primary surgery failures (contracture, implant visibility, dissatisfaction) using 3D CT. Utilizes autologous/donated rib cartilage for stability and aesthetics. Recommended 6+ months post-primary surgery.
- **Specialized Programs**: Includes 'Idol Rhinoplasty', 'Autologous Rib Rhinoplasty', and 'Functional Rhinoplasty' (simultaneous functional improvement).
2. Blepharoplasty (Eye Surgery)
Aims for natural, non-artificial double eyelid lines with minimal unraveling.
- **Natural Adhesion Double Eyelid**: A method that induces natural adhesion between skin and muscle, with minimal scarring and quick recovery.
- **Eye Revision Surgery**: Corrects issues like 'sausage eyes', asymmetry, or unraveling. 'High-End Eye Revision' strengthens eye-opening power for ptosis correction.
- **Canthoplasty & Middle-aged Eye Surgery**: Improves eye size and shape (epicanthoplasty, lateral/lowering canthoplasty) and performs anti-aging surgeries (upper/lower blepharoplasty).
3. Facial Contouring & Anti-aging
Creating smooth facial lines and improving signs of aging.
- **Facial Contouring**: 'Egg Face Facial Contouring' through cheekbone reduction, square jaw, and chin tip surgery.
- **Anti-aging**: Improves wrinkles and sagging via thread lifting, face lift, forehead lift, and facial fat grafting.
4. Other Procedures
- **Breast Surgery**: Breast augmentation, reduction, and correction of sagging breasts under 'Cutiful Breast Surgery'.
- **Men's Surgery**: A separate center for men's nose and eye surgery, considering male specific characteristics.
Reputation & Analysis
Positive Reputation (Pros)
- **Consultation Professionalism**: Director Ko Eung-yeol's consultations are frequently described as "meticulous," "listens well to patients," and "different in detail." Honest advice, clearly distinguishing necessary vs. unnecessary surgeries, receives favorable reviews.
- **Natural Results**: High satisfaction among patients seeking natural, non-excessive results, consistent with the hospital's philosophy. Reviews often note that nose and double eyelid lines look natural.
- **Trust in Safety Systems**: The well-equipped safety systems, including real-name surgery, CCTV installation, and resident anesthesiologists, positively contribute to patient peace of mind.
Negative Reputation & Areas for Improvement (Cons)
- **Waiting Time**: Complaints exist regarding long waiting times, sometimes exceeding 30 minutes, even with reservations, due to the hospital's popularity.
- **Staff Response**: Some patients report unfriendly attitudes or commercially-driven behavior from desk staff or consultation managers, such as pressuring for reservation deposits. This affects the overall service experience.
- **Cost & Deposit Issues**: There are cases of unclear communication regarding surgery cost estimates or reservation deposit refund policies.
Controversies & Fact Check
- **Blacklist & Medical Accidents**: While the hospital name might appear in 'plastic surgery blacklist' discussions online, **no records of major medical accidents or legal punishment concerning Director Ko Eung-yeol personally have been confirmed.** Director Ko Eung-yeol is specifically noted for having no major medical accidents since obtaining his specialist certification.
- **Marketing vs. Actual Reviews**: Some feedback suggests a discrepancy between the "Naturalism" branding and recommendations for more "flashy styles" during consultation. Patients are advised to clearly align their expectations with the hospital's style during consultation.
Conclusion
Naturalism Plastic Surgery and Representative Director Ko Eung-yeol are analyzed to be establishing a firm position in the Gangnam plastic surgery market by promoting 'naturalness' and 'safety' as core values.
Key Takeaways:
- **Clinical Competence**: Based on training at leading domestic and international institutions and abundant clinical experience, Director Ko Eung-yeol possesses high expertise, especially in nose and eye revision surgeries.
- **Operational System**: Systemic devices for patient safety, such as the real-name surgery system and resident anesthesiologists, are in place, increasing reliability.
- **Customer Experience**: While satisfaction with the quality of consultation and surgical results is generally high, management of waiting times and customer service of some staff appear to be areas needing improvement.
Comprehensively, Naturalism Plastic Surgery is judged to be a suitable medical institution for patients who want natural improvements while highlighting their individuality rather than excessive plastic surgery. However, before deciding on surgery, it is recommended to accurately understand one's condition through sufficient consultation with a specialist and carefully check the hospital's system and cost policies.