Analysis Report
이상경 대표원장 심층 분석
Hongdae Selena Clinic (formerly associated with the Doctor Petit franchise) is a specialized aesthetic clinic located in Mapo-gu, Seoul, led by Representative Director Lee Sang-kyung.
The clinic specializes in "Petit" procedures (fillers, botox) and high-end anti-aging lifting treatments, utilizing flagship equipment such as Titanium Lifting, Ulthera, and Thermage FLX.
It operates on a "365-day, no lunch break" schedule to maximize patient accessibility and employs a competitive pricing strategy (e.g., "National Lowest Price" marketing) to attract a high volume of young demographics in the Hongdae area.
The clinic maintains high ratings (approx. 9.1–9.5/10) across major medical beauty platforms like Gangnam Unni and Yeoshin Ticket, with over 1,000 verified reviews highlighting the detailed consultations and facility aesthetics.
홍대셀레나의원 (Hongdae Selena Clinic)은 홍대 상권 중심부에 위치한 주요 피부미용 의료기관입니다. 단순 시술을 넘어 아름다움과 조화의 가치를 실현하는 "Total Beauty Clinic"을 표방하며, 기존 프랜차이즈 모델(닥터쁘띠 홍대점)에서 독립 브랜드로 전환하여 개인별 얼굴 특징에 맞춘 맞춤형, 트렌디한 디자인 시술을 강조합니다.
Location and Accessibility
Address: 9th Floor, Good People Building, 162 Yanghwa-ro, Mapo-gu, Seoul
Located approximately 100 meters from Hongdae Station Exit 8, making it highly accessible via public transport.
The clinic is situated on the 9th floor, offering a dedicated recovery room and a specialized space for consultation and treatment.
Operating Hours (365-Day System)
Selena Clinic adopts an aggressive operational schedule to accommodate the busy lifestyle of the Hongdae demographic (students, office workers).
Facilities and Services
Representative Director Lee Sang-kyung is the central figure of Selena Clinic, shaping its medical direction and service ethos. Her background indicates a strong specialization in non-surgical anti-aging and "petit" cosmetic procedures.
Education and Training
Professional Career
This transition from the "Doctor Petit" franchise to "Selena Clinic" suggests a strategic rebranding to establish an independent identity while retaining the patient base built during the franchise period.
Academic Activities and Affiliations
Medical Philosophy
“ "I will accurately grasp the customer's needs and constantly strive for the desired results."
She emphasizes honest results and building trust with patients.
Selena Clinic operates with a multi-doctor system to handle a high volume of patients and ensure specialized care. The clinic employs several directors alongside Lee Sang-kyung, allowing for division of labor across different procedure types.
| Name | Role/Specialty | Key Background |
|---|---|---|
| Nam Woo-yong | Director (Lifting/Wrinkles) | Soonchunhyang Univ. Grad; USMLE ECFMG Certificate; Ex-Glow Clinic VP |
| Oh Hyun-jong | Director (Petit/Anti-aging) | Ewha Womans Univ. Grad; Catholic Univ. PhD; Internal Medicine Specialist; Ex-Toxnfill Hongdae |
| Yang Da-ryeong | Director (Lifting/Elasticity) | Inje Univ. Grad; Ex-Paju Dashibomnal Director |
| Park Ji-ho | Director (Wrinkles/Lifting) | Focuses on comfortable procedures and detailed care |
Operational Feature: The clinic highlights "Female Doctor Diagnosis" as a key service point, which can be a significant comfort factor for female patients undergoing body or sensitive procedures.
Selena Clinic positions itself as a "Total Beauty Clinic" with a heavy emphasis on Lifting and Petit (injectable) procedures. They utilize a wide range of premium laser and ultrasound devices.
The clinic possesses a comprehensive lineup of lifting devices, allowing for "layered" treatments targeting different skin depths.
The clinic focuses on facial contouring (forehead, lips, chin) and body botox (trapezius, calves).
The clinic provides various treatments to improve body contours and enhance skin health.
Pricing Strategy
Selena Clinic employs a high-volume, low-margin strategy for entry-level procedures while upselling premium lifting treatments.
Patient Reputation (Reviews and Ratings)
Based on data from major aesthetic medical platforms:
Wait Times
Due to the clinic's popularity and "no lunch break" policy, there are indications that despite reservations, waiting times can occur, a common trait in factory-type clinics in popular districts.
Commercial Nature
The heavy emphasis on "lowest price" events and high patient volume suggests a busy, fast-paced environment which might not suit patients seeking a slow, private, luxury concierge experience, although they do offer private recovery rooms.
The clinic utilizes a multi-channel digital marketing strategy targeting the "MZ generation" (Millennials and Gen Z).
Hongdae Selena Clinic, under the leadership of Representative Director Lee Sang-kyung, has successfully established itself as a competitive player in the fierce Hongdae aesthetic market. By transitioning from a franchise (Doctor Petit) to an independent brand, it has retained a focus on accessibility and affordability while upgrading its portfolio with high-end lifting devices like Titanium and Ulthera.
1. Leadership Expertise
Director Lee's background in obesity and anti-aging societies underpins the clinic's clinical protocols.
2. Accessibility
The 365-day operation without lunch breaks addresses the specific needs of the local demographic.
3. Strategic Pricing
A "loss leader" strategy on basic injectables draws traffic, while a comprehensive suite of premium lifting devices drives revenue.
For patients, the clinic represents a "high-efficiency" choice—offering verified medical quality and genuine equipment at competitive prices, provided they are comfortable with a potentially busy, high-volume clinical environment.