V&MJ Dermatology & Plastic Surgery · Kim Min-ju Analysis Report

Key Summary

Institution Overview

V&MJ Dermatology & Plastic Surgery is a large-scale aesthetic medical institution, a 'Beauty Paradise' with a collaborative dermatology and plastic surgery system, specializing in anti-aging lifting.

Leadership & Expertise

Chief Director Kim Min-ju, a board-certified dermatologist from Catholic University of Korea, leads V&MJ, recognized for establishing personalized 'Custom Ulthera' protocols.

Core Competencies

Unrivaled Ulthera and Thermage volume and know-how, complemented by a systematic aftercare, 'Open Chart' transparency, 'Responsibility Guarantee', and 'One-More Booster' system.

Organizational Expansion

The merger of MJ Dermatology with Golden View Plastic Surgery created V&MJ, offering total beauty solutions including structural plastic surgical approaches beyond skin surface improvement.

“

Chief Director Kim Min-ju Profile

Education & Certification

Graduated from Catholic University of Korea College of Medicine.
Completed Dermatology residency at Catholic University of Korea Seoul St. Mary's Hospital.
Board-certified Dermatologist (March 2, 2011).
Medical license obtained in 2006.

Major Career Path

**Former Director at CNP Cha & Park Dermatology** (2011.03 ~ 2013.11): Gained experience with standardized treatment systems.
**Former Director of Dermatology at ID Hospital** (2013.12 ~ 2020.03): Broadened understanding of facial contours and surgery-procedure connectivity.
**Current Chief Director at V&MJ Dermatology** (2020.03 ~ Present): Opened MJ Dermatology and led its expansion to V&MJ.

Academic & External Activities

**Merz Korea Clinical Advisor:** Consults for Ulthera, Belotero, Xeomin.
**Asia Pacific Ulthera Institute Instructor:** Educates other medical staff on Ulthera procedures.
**Allergan Korea Clinical Advisor:** Consults for Juvederm, Volite, and Botox fields.
**Head of Sinclair Global Training Center:** Led education in Silhouette Soft thread lifting.

Medical Philosophy

Director Kim Min-ju emphasizes "results where expectations become reality." Through her personal experience and extensive knowledge, she aims to provide timely and effective anti-aging solutions. Her core value is 'Custom Design', tailoring procedures to individual face shapes and skin thickness, moving beyond standardized treatments.

Hospital Information & Philosophy

Brand Identity & History

V&MJ Dermatology operates under the slogan "Where expectations become reality, Beauty Paradise for you." Originally 'MJ Dermatology', it expanded into V&MJ Dermatology & Plastic Surgery through a merger with Golden View Plastic Surgery, strategically combining plastic surgical operations with dermatological procedures for anti-aging synergy.

Location & Facility Scale

Located at 303 Dosan-daero, Gangnam-gu, Seoul (Sinsa-dong), V&MJ is a large-scale medical institution spanning multiple floors. Its luxurious decor, exclusive rest areas, and VIP single-person management rooms are designed to provide a hotel-level Customer Experience (CX) for high-end clientele seeking private procedures.

Medical Staff Composition & Collaboration

V&MJ operates a collaborative system with dermatologists, plastic surgeons, and anesthesiologists. As of 2024, approximately 6 medical staff members are treating patients.

**Director Song Sang-hoon (Plastic Surgeon):** Former Chief Director of Golden View Plastic Surgery, authority in mouth surgery (lips, philtrum), expanding V&MJ's treatment to facial micro-plastic surgery.
**Director Lee Byung-doo:** Trusted for meticulous counseling; active in correcting medical information via 'V&MJ Wiki' YouTube channel.
**Director Park Hye-soo:** Specializes in Thermage and Skin Booster procedures, emphasizing meticulous custom design.
**Director Kim Young-ju:** High understanding of Ulthera, leveraging V&MJ's systematic approach.
**Director Cho Hyun-seok (Anesthesiologist):** Ensures patient safety for high-intensity lifting procedures with sleep anesthesia.

Core Clinical Areas & Procedure Characteristics

Custom Ulthera

V&MJ's signature procedure, led by the "Ulthera Artisan" Director Kim Min-ju.

**Personalized Custom Design:** Tailored plans adjusting shots and energy based on face shape, skin thickness, and fat distribution.
**Visible Ultrasound Lifting:** DeepSEE technology allows direct visualization of skin layers, maximizing effects and minimizing side effects.
**Safety and Trust System:**
- **Open Chart:** Patients verify shot counts and tip authenticity.
- **Responsibility Guarantee System:** 1-year guarantee for effects or side effects post-procedure.

Thermage FLX

A popular tightening procedure using radiofrequency, frequently performed alongside Ulthera.

**Pain Management:** Safe sleep anesthesia by an anesthesiologist or pain-minimizing techniques for non-sleep procedures.
**Combined Procedure (Ul-Thermage):** Programs designed to combine Ulthera (lifting) and Thermage (tightening) for comprehensive elasticity improvement.

Skin Boosters & Other Treatments

Diverse treatments to complement lifting and tightening.

**Radiesse:** CaHA component skin booster promoting collagen production; V&MJ is a designated Radiesse Education Center.
**Mouth Surgery:** Under Director Song Sang-hoon, offers aesthetic improvement for the lower face (lip fillers, corner-of-mouth Botox, philtrum reduction).
**One-More Booster:** Additional boosting procedures at 7-8 months to extend lifting procedure maintenance.

Hospital Operational Features & Differentiation Strategy

"Beauty Paradise" & High-End Service

V&MJ offers a 'Beauty Paradise' experience beyond medical services with dedicated teams and luxurious interiors, enhancing psychological satisfaction for clients.

Transparency & Trust Marketing

Addresses market distrust with strong transparency: CCTV in procedure rooms, monitoring, and genuine Ulthera/Thermage tip verification with patients (Open Chart, Responsibility Guarantee).

Digital Marketing & Communication

Actively uses its YouTube channel ('V&MJ Dermatology & Plastic Surgery') to share procedure information, side effect prevention, and build a friendly image through 'V&MJ Wiki' content.

Reputation Analysis & Patient Reactions

Positive Evaluations

**Expertise and Effect:** Meticulous counseling and custom designs, leading to satisfactory procedure effects, unlike factory-type hospitals.
**Trustworthy System:** Genuine product verification, open charts, and the presence of anesthesia specialists provide psychological stability to patients.
**Facilities and Service:** High satisfaction with private, luxurious facilities and friendly, responsive staff.

Negative Evaluations & Considerations

**High Cost:** Procedure prices are often higher due to the premium strategy, with additional costs for designating the chief director.
**Waiting Time:** As a popular hospital, booking difficulties and waiting times after booking are noted disadvantages.
**Pain:** High-intensity procedures like Ulthera can cause pain, though this is managed through options like sleep anesthesia.

Price Information (Based on 2024-2025 Events)

Prices are subject to change and vary by shot count, composition, and seasonal promotions:

**Ulthera Prime:** Approx. 1.8 million KRW range.
**Thermage FLX 600 shots:** Approx. 2.4 million KRW range (when discount applied).
**Ulthera One Point (Double chin/Jowls focus):** Approx. 1.18 million KRW range.
Various combination packages (thread lifting, skin boosters) also exist.

“

Conclusion

V&MJ Dermatology & Plastic Surgery solidifies its position in the domestic premium anti-aging market, driven by Chief Director Kim Min-ju's expertise and a medical philosophy centered on 'Custom Procedures'. Through its merger with Golden View Plastic Surgery, it offers comprehensive beauty solutions blending dermatology and plastic surgery. The hospital's commitment to patient trust is evident in transparent medical systems like the 'Open Chart' and 'Responsibility Guarantee System'.

While the premium strategy results in a higher cost entry barrier, V&MJ remains an attractive choice for consumers seeking guaranteed effects, safety, and luxurious service. For continued growth, key tasks include managing increasing patient demand and maintaining the qualitative uniformity of its medical services.

Core Values

01.

Customized Anti-aging Solutions

02.

Transparency & Patient Trust

03.

Collaborative Medical Expertise

This report was written based on provided search results and publicly available data. (References and Sources were numerous and are omitted for brevity in this HTML output.)