Analysis Report

Ruby Plastic Surgery

In-depth Analysis of Representative Director Heo Jung-woo

Gangnam Plastic Surgery Dr. Heo Jung-woo Patient Safety

Key Report Highlights

Institution Overview

Ruby Plastic Surgery is located in Nonhyeon-dong (Sinsa Station), Gangnam-gu, Seoul, and maintains a system with resident plastic surgeons and anesthesiologists. It shows strength in global marketing, being selected as an 'Excellent Medical Tourism Attraction Institution' by the Ministry of Justice.

Leadership

Representative Director Heo Jung-woo is a board-certified plastic surgeon who graduated from the Catholic University of Korea College of Medicine. He possesses extensive clinical experience, having served as a director at large hospitals such as Grand Plastic Surgery. His main focus areas are eye, nose, and facial contouring surgeries.

Major Procedures

Covers the entire spectrum of cosmetic surgery, including eye surgery (natural adhesion, ptosis correction), nose surgery (3D line, deviated nose correction), facial contouring (V-line), breast surgery, and anti-aging.

Duality of Reputation

It holds very high ratings in the 9.5~9.8 range and thousands of reviews on beauty medical platforms. Conversely, on plastic surgery communities and in media reports, allegations of medical accidents, insufficient post-operative service, and criticism of a factory-style system are raised, requiring caution.

“

Representative Director Heo Jung-woo

Education and Training

  • Graduated from the Catholic University of Korea College of Medicine.
  • Completed residency and specialist training in Plastic Surgery at Seoul St. Mary's Hospital, Catholic University of Korea.
  • Served as an outpatient professor of Plastic Surgery at Catholic Medical Center.

Major Career

  • Former Director at Grand Plastic Surgery.
  • Former Director at Apgujeong Clover Plastic Surgery.
  • Current Representative Director at Ruby Plastic Surgery.

Academic Activities

  • Regular member of the Korean Society of Plastic and Reconstructive Surgeons.
  • Regular member of the Korean Society for Aesthetic Plastic Surgery.
  • Regular member of the Korean Cleft Palate-Craniofacial Association.
  • Regular member of the Korean Society for Microsurgery.
  • Regular member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS).

Fields of Expertise

  • Eye Surgery (ptosis correction, revision, lower blepharoplasty).
  • Nose Surgery (short nose, revision, deviated nose).
  • Facial Contouring (receding chin, forehead surgery).
  • Breast Surgery and Lifting.

Hospital Overview & Infrastructure

Hospital Basic Information

Ruby Plastic Surgery is located on the 9th and 10th floors of 108 Dosan-daero (Nonhyeon-dong, Rex Tower), Gangnam-gu, Seoul. Situated near Exit 1 of Sinsa Station, it has excellent accessibility.

  • Medical Hours: Weekdays 10:00 AM - 7:00 PM; Thursdays until 8:30 PM. Saturdays until 4:00 PM. Closed Sundays.
  • Scale & Facilities: Equipped with counseling rooms, operating rooms, dedicated recovery rooms, and hospitalization facilities. Resident anesthesiologists, emergency response system. CCTV in operating rooms and a real-name medical staff system are advocated to dispel concerns about surrogate surgery.

Global Medical Tourism Capabilities

Ruby Plastic Surgery is specialized in attracting foreign patients. It provides multi-language interpretation services in English, Japanese, Chinese, etc.

  • Designated as an 'Excellent Medical Tourism Attraction Institution' by the Ministry of Justice (as of 2025).
  • Qualifies for supporting visa convenience for foreign patients, indicating significant investment in overseas marketing and global patient response systems.

Key Clinical Fields & Signature Procedures

Ruby Plastic Surgery offers various surgeries under the slogan of "RUBY" utilizing the brand name: Refresh, Unique, Beautiful, and Young.

Eye Surgery

  • Natural Adhesion Eyelids: Creates a natural line by minimizing incisions, characterized by minimal scarring and quick recovery.
  • Ptosis Correction (Eye Shape Correction): Increases pupil exposure by correcting ptosis; both non-incisional and incisional methods are performed.
  • Middle-aged Eye Surgery: Improves sagging and wrinkles through upper blepharoplasty, lower blepharoplasty, and under-eye fat repositioning.

Nose Surgery

  • 3D Line Nose Surgery: Harmoniously designs the bridge and tip of the nose, emphasizing a customized line.
  • Special Nose Surgery: Includes high-difficulty correction surgeries such as humped nose, deviated nose, bulbous nose, and short nose.
  • Revision Surgery: Operates a revision surgery clinic to resolve side effects or dissatisfaction from previous surgeries.

Facial Contouring & Lifting

  • Facial Contouring: Improves face shape through square jaw reduction, cheekbone reduction, and chin tip surgery (V-line), promoting precise surgery by identifying nerve lines through 3D CT analysis.
  • Lifting: Performs thread lifting, laser lifting, and incisional lifting such as facelifts. Anti-aging procedures combining stem cell fat grafting are also major items.

Breast & Body Contouring

  • Performs breast augmentation using micro-texture and teardrop implants, as well as breast surgery using autologous fat.
  • Liposuction for arms, abdomen, thighs, etc., and hip-up surgery are also included in the treatment items.

Reputation Analysis: Positive Evaluations and Negative Issues

Ruby Plastic Surgery's reputation shows a stark contrast depending on the platform. While this is a typical characteristic of cosmetic hospitals with active marketing, extra caution is needed as serious allegations of medical accidents are being raised.

Positive Evaluations (Apps & Marketing Channels)

  • High Ratings: Quantitative indicators are very high, such as a rating of 9.5/10 (approx. 9,932 reviews) on 'Gangnam Unni' and 9.6/10 (245 reviews) on 'Modoodoc'.
  • Result Satisfaction: High satisfaction with aesthetic results, with comments like "natural lines" and "well understood the desired style".
  • Kindness: Many reviews state that consulting directors and medical staff are kind and explain things thoroughly.
  • Price Competitiveness: Various events and reasonable pricing policies appeal to the younger demographic.

Negative Evaluations & Controversies (Communities & Media Reports)

  • Allegations of Medical Accidents:
    • Loss of Vision Accident (2023): Reported that a man in his 50s lost vision in one eye after undergoing under-eye fat repositioning surgery.
    • Necrosis and Inflammation after Nose Surgery (2025): Allegations of inflammation and necrosis due to side effects of donated dermis after nose surgery.
    • Facial Paralysis Accident: A case of a woman in her 20s suffering from facial paralysis side effects after orthognathic surgery has also been reported.
  • 'Blacklist' and Insufficient Post-operative Management:
    • Rumors of Blacklist Listing: Questions about Ruby Plastic Surgery being included in a 'Plastic Surgery Blacklist' are consistently posted in communities.
    • A/S Complaints: Complaints are raised that the hospital's response is passive or evades responsibility when side effects or dissatisfaction occur.
  • Concerns about Factory-type System: Some patients expressed dissatisfaction with long consultation waiting times and short consultation times with the doctor.

Comprehensive Analysis and Conclusion

Summary of Characteristics

Ruby Plastic Surgery is a hospital that has grown based on Representative Director Heo Jung-woo's extensive career and know-how from large hospitals. Located in the center of Gangnam, equipped with the latest equipment, a collaborative system, and global patient attraction capabilities, it is outwardly a very competitive medical institution. Marketing through apps and pricing policies have succeeded in raising public awareness.

Risk Factors and Suggestions

However, behind the flashy marketing, risks of serious medical accident allegations and absence of an after-sales management system exist. In particular, the fact that irreversible side effects such as loss of vision or tissue necrosis are specifically mentioned through media and communities is a factor that patients must consider very carefully.

  • Patient Perspective: Patients considering Ruby Plastic Surgery should not simply look at app ratings or low prices but must thoroughly check the condition of the medical staff, specific compensation and treatment protocols in case of post-operative side effects, and availability of CCTV viewing beforehand. Especially for revision surgeries or high-difficulty surgeries, a sufficient review of past accident history is necessary.
  • Academic/Industrial Perspective: The case of Ruby Plastic Surgery shows the light and shadow of the Korean plastic surgery market. While leaping as a global hub with high medical technology and marketing, it suggests that there are still tasks to be improved in terms of patient safety and medical ethics (response after accidents, transparency of medical records).

In conclusion, Ruby Plastic Surgery is analyzed as a medical institution with a complex reputation, being a hospital with high public awareness and accessibility, but coexisting with verified criticism from consumers regarding safety issues and after-sales management.

High Public Awareness Accessibility Safety Concerns

References (Citations)

[cite: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26]

Sources