Analysis Report
In-depth Analysis of Representative Director Lee Han-jeong
Located in Gangnam-gu, Seoul, ATOP Plastic Surgery specializes in facial contouring and lifting procedures such as 'Fox Line Shaping' and 'Forehead Reduction'.
Representative Director Lee Han-jeong, a plastic surgery specialist from Soonchunhyang University, is an expert in facial fat contouring and minimally invasive surgery.
The hospital is actively expanding globally, recently opening its 4th branch in Jakarta, Indonesia, demonstrating strength in attracting foreign patients.
While many positive evaluations exist for aesthetic results, complaints regarding waiting times, commercial approaches, and post-procedure issues (lumps, lack of effect) are also present.
ATOP Plastic Surgery is located on Gangnam-daero (Yeoksam-dong), Gangnam-gu, Seoul, a central hub for plastic surgery in Korea.
It operates a specialized treatment system by separating its Surgery Center and Beauty Clinic Center, enhancing accessibility for both domestic and foreign medical tourists due to its proximity to Gangnam Station.
ATOP Plastic Surgery upholds "The journey to find your natural beauty" as its core value and advocates for 'honest treatment', avoiding over-treatment.
ATOP's signature procedure for a V-line without bone surgery. Combines facial liposuction, buccal fat removal, thread lifting, and chin fillers.
Utilizes 3D-CT for precise fat removal while minimizing nerve damage.
Surgery to reduce a wide forehead and correct the hairline. An incision along the hairline is made to pull and fix the scalp.
Hair roots are incised at a bevel to allow hair growth through the scar, hiding it. Performed as 'Signature Forehead Reduction' and 'Endoscopic Forehead Lift'.
Aims for a 'Natural yet Fancy' nose line. Primarily uses autologous tissues (septal/ear cartilage) based on 3D-CT analysis.
Often combines functional rhinoplasty (e.g., for rhinitis) with cosmetic surgery.
Emphasizes non-surgical anti-aging procedures such as fillers, Botox, and skin boosters as 'preventive plastic surgery'.
Offers implants and fat grafting surgeries tailored to individual body types under the brand 'FIT Breast Surgery'.
ATOP Plastic Surgery has grown under the leadership of Representative Director Lee Han-jeong by targeting a clear niche market of 'non-surgical/minimally invasive improvement of facial contours'. Its core competitiveness lies in providing alternative solutions like 'Fox Line Shaping' to patients who fear bone-shaving surgeries and maintaining expertise in 'Forehead Reduction'.
Representative Director Lee Han-jeong, as a specialist from Soonchunhyang University, enhances the hospital's brand value based on academic activities and clinical experience. The hospital's entry into overseas markets such as Indonesia is a strong indicator of its growth potential.
"ATOP Plastic Surgery can be defined as a large plastic surgery clinic with strengths in trendy facial contouring improvements and global expansion."
Patients are advised to carefully review the actual recovery process and possibility of side effects behind the marketing when deciding on procedures.