Lucent Dental Clinic · Heo Soo-bok Analysis Report

Key Points

Leading Model of Digital Dentistry

Lucent Dental Clinic acts as a 'testbed' and leading hospital, driving clinical application of digital dentistry through cooperation with **DDH (Digital Doctor Hub)**, an AI-based healthcare company.

Expertise-Based Cooperative Treatment

Representative Director Heo Soo-bok, a **Prosthodontist**, leads implants and aesthetic prosthetics, establishing an integrated system with orthodontists for comprehensive care.

Technology-Centric Treatment Philosophy

Dr. Heo, with a Ph.D. from Seoul National University, emphasizes data-based precision diagnosis, utilizing an in-house lab and AI diagnosis program (DDHAIM) for accuracy and efficiency.

Reputation and Market Position

Located in Gangnam's key commercial district, it boasts high accessibility, systematic treatments, and a 10-year warranty, though waiting times and administrative communication require improvement.

2. Profile and Career Analysis of Representative Director Heo Soo-bok

Education and Specialist Qualifications

Director Heo Soo-bok completed his studies at Seoul National University, the top-tier dental education institution in Korea. He graduated from **Seoul National University College of Dentistry** and obtained both Master's and Doctoral degrees (majoring in Dental Biomaterials Science) from the same graduate school.

Clinically, he holds the qualification of a **Prosthodontist**, possessing high-level expertise in implants, aesthetic prosthetics, and reconstructive treatment.

Major Career and Academic Activities

**Clinical Training:** Completed internship and residency in the Department of Prosthodontics at Ewha Womans University Mokdong Hospital.
**Educational Activities:** Served as an adjunct professor and faculty member at Seoul National University School of Dentistry, Ewha Womans University College of Medicine, and Sungkyunkwan University School of Medicine, contributing to the fostering of younger students.
**Academic Society Activities:** Served as a research committee member and certified physician of the Korean Academy of Prosthodontics, and an excellent member of the Korean Academy of Oral and Maxillofacial Implantology. In particular, as a founding member, Vice President, and General Director of the **Korean Academy of Digitalized Dentistry**, he has been deeply involved in the standardization and development of domestic digital dentistry. He also served as the first president of the Korean Society of Bio-Zirconia, taking the lead in new material research.

Aspects as an Entrepreneur (CEO of DDH)

Director Heo Soo-bok's most differentiated career path is serving as the CEO of the healthcare company **DDH (Digital Doctor Hub)**. Established in 2017, DDH is a company that develops AI-based dental diagnostic solutions and clear aligners, and Director Heo is leading the role of incorporating clinical field data into technology development. This shows that he is a 'doctor-entrepreneur' who integrates Fourth Industrial Revolution technologies into medicine beyond being a simple practitioner.

3. Lucent Dental Clinic Information and Infrastructure

Location and Scale

Lucent Dental Clinic is located on the 3rd and 4th floors of the Duo Sinnonhyeon Building, 368 Sapyeong-daero, Seocho-gu, Seoul (Seocho-dong). The geographical advantage of being between Sinnonhyeon Station and Gangnam Station ensures high patient accessibility, and it has expanded its scale through relocation amidst fierce medical market competition in the Gangnam area.

Treatment System and Medical Staff Composition

Lucent Dental Clinic adopts a **departmental cooperative treatment system** as a core operational principle:

**Representative Director:** Heo Soo-bok (Prosthodontist) - In charge of implants and aesthetic prosthetics.
**Co-Representative Directors and Medical Staff:** Including Director Cho Seong-ju (Orthodontist), numerous **Orthodontists** such as Directors Jeong Won-chae, Kim Dong-wook, and Keum Jae-min reside in the clinic. Also, comprehensive dental treatment is provided through collaboration with a specialist in Integrated Dentistry (Director Kim Samuel).
**Importance of Collaboration:** By collaborating with Prosthodontist Director Heo Soo-bok and multiple Orthodontists, the clinic has a structure where orthodontic treatment for implant patients or prosthetic finishing for orthodontic patients is possible as a one-stop service.

Digital Infrastructure and In-House Laboratory

**In-House Digital Laboratory:** Operating an internal design center and laboratory, the hospital rapidly produces prosthetics and orthodontic devices. This has the advantage of faster modifications and accurate reflection of the medical staff's intentions compared to outsourcing to external laboratories.
**AI Diagnosis System:** Utilizing an AI automated diagnosis system based on DDH's technology, patient X-ray and oral data are analyzed precisely and used as objective indicators to prevent overtreatment.

4. Major Procedures and Technical Features

Treatment at Lucent Dental Clinic is largely divided into **Digital Orthodontics** and **Premium Implants**, emphasizing data-based precision in both fields.

AI-Based Digital Orthodontics

Lucent Dental Clinic incorporates digital technology into the entire orthodontic treatment process to increase predictability.

**Diagnosis Automation:** Utilizing AI programs like 'Ceppro', which learned data from Seoul National University Dental Hospital, the patient's facial profile and tooth condition are automatically measured and analyzed. This is used to maintain consistency in diagnosis and present visual evidence to patients during consultation.
**Clear Aligners (DDHaim Clear):** The clinic actively utilizes the clear aligner solution developed by DDH, led by Director Heo Soo-bok. To supplement the limitations of existing clear aligners, this process involves AI simulating tooth movement paths and orthodontic specialists reviewing the design.
**Lingual Orthodontics and Rapid Orthodontics:** Catering to the characteristics of the Gangnam commercial area where aesthetics are valued, a dedicated team for lingual orthodontics is operated to provide solutions for high-difficulty cases.

Responsible Care Implant (Prosthodontics & Implant)

Under the leadership of Prosthodontist Director Heo Soo-bok, implant procedures focus on 'long-term stability'.

**Specialization in Zirconia:** Director Heo has high expertise in Zirconia materials, having served as the first president of the Korean Society of Bio-Zirconia. Lucent Dental Clinic uses high-strength and aesthetic Zirconia prosthetics as a standard to reduce fracture risks and realize aesthetics similar to natural teeth.
**Custom Abutment:** Instead of ready-made abutments, custom abutments tailored to the patient's gum line and tooth shape are used to lower the possibility of peri-implantitis.
**10-Year Warranty System:** A warranty certificate promising responsible care for up to 10 years after implant surgery is issued. This acts as an expression of confidence in the procedure results and a mechanism to relieve patient anxiety.

5. Reputation and Comprehensive Analysis

Positive Evaluation (Strengths)

**Expertise and Credibility:** The cooperative system of Seoul National University alumni specialists in Prosthodontics/Orthodontics and Director Heo Soo-bok's extensive career (over 25 years) give patients high confidence.
**Systematic Process:** With systematized treatment processes such as AI diagnosis, in-house laboratory, and dedicated hygienist system, the quality of treatment is evaluated as uniform.
**Facilities and Service:** Patient satisfaction with the clean interior unique to Gangnam clinics, friendly response, and latest equipment is high. High ratings are maintained on apps (Gangnam Unni, Modoodoc) as well.

Negative Evaluation and Areas for Improvement (Weaknesses & Complaints)

**Waiting Time:** As a popular clinic, there are some reviews stating that waiting times occur even after making a reservation.
**Administrative Communication Issues:** According to reviews on a recruitment platform (Job Planet), there were points about unsmooth communication in administrative parts such as interview scheduling or location guidance, suggesting a need for improvement in internal staff management or administrative systems.
**Post-Procedure Sensitivity:** Some patients complained of tooth sensitivity after initial whitening or orthodontic procedures, but this falls within the general side effects of dental treatment, and it is understood that follow-up care is provided by the hospital.

Distinctive Element: Synergy with DDH

Unlike general private practices, Lucent Dental Clinic doubles as an **R&D Center**. It is a structure where AI technology and digital orthodontic devices of DDH, represented by Director Heo Soo-bok, are clinically verified at Lucent Dental Clinic, and this data is used again for technology advancement. This is a core competency that offers patients the opportunity to encounter the latest technology first and gives the hospital a technological edge.

6. Conclusion

**Lucent Dental Clinic** and **Representative Director Heo Soo-bok** are representative examples practicing 'Digital Transformation' in the Korean dental industry. Director Heo runs the hospital by combining his deep clinical experience as a **Prosthodontist** and his technological vision as the **CEO of DDH**.

Lucent Dental Clinic maximizes treatment efficiency and accuracy through **AI-based precision diagnosis**, **organic collaboration among specialists**, and an **in-house digital laboratory system**. In particular, efforts to establish objective treatment plans based on data in implant and orthodontic treatment areas and to secure patient trust through the 10-year warranty system stand out.

However, along with the hospital's growth, detailed management of patient waiting times and administrative communication seems to be a task that needs continuous supplementation. In conclusion, Lucent Dental Clinic presents a future dental model combining technology and clinical practice, and can be evaluated as an institution providing premium medical services based on technological superiority in the Gangnam dental market.

“

Technology-Driven Precision

AI-based diagnosis and an in-house digital laboratory ensure maximum accuracy and efficiency in treatments.

“

Specialized Collaborative Care

Organic collaboration among Prosthodontists and Orthodontists provides comprehensive and seamless patient care.

“

Patient-Centric Trust

Objective treatment plans and a 10-year warranty system build strong confidence and alleviate patient anxiety.