Analysis Report

Hugo Plastic Surgery

Representative Director Yang Seong-hyeok In-depth Analysis

Natural Beauty Anti-Aging Ethical Practice

Overview

Key Insights

Institution Overview

Hugo Plastic Surgery, located near Nonhyeon Station in Gangnam-gu, Seoul, upholds 'natural beauty' and 'safety' as core philosophies. It recently upgraded its facilities by expanding and relocating.

Representative Director Expertise

Director Yang Seong-hyeok is a plastic surgery specialist from Hanyang University. Recognized for high expertise in anti-aging (facelifts), middle-aged eye surgery, and rhinoplasty.

Clinical Specialization

The clinic avoids factory-style surgery, operating a 1:1 dedicated attending physician system. Procedures aim to enhance individual uniqueness rather than excessive plastic surgery.

Reputation and Features

Receives positive evaluations for 'meticulous counseling' and 'natural results'. Selected as a Model Plastic Surgery Specialist in 2021, emphasizing ethical practices and no shadow doctors.

Institutional Overview

Location & Facilities

Hugo Plastic Surgery is located near Nonhyeon Station, a key commercial area in Gangnam-gu, Seoul. It recently relocated to 7, Hakdong-ro 4-gil, Gangnam-gu, Seoul (B1~1F) for expansion.

  • Accessibility: 2-minute walk from Nonhyeon Station Exits 1 and 2.
  • Facility Features: Latest medical equipment, pleasant interior, privacy-protected counseling and recovery rooms. Ground floor location is a positive factor.

Medical Philosophy

The core philosophies are "Adding Sincerity to Plastic Surgery" and "Natural Beauty".

  • 1:1 Dedicated System: The consulting director performs the entire process from surgery to checks, ensuring no shadow doctors.
  • Safety First: Does not recommend unnecessary surgeries and avoids unreasonable scheduling.
  • Global Service: Equipped with staff and systems for foreign language support (e.g., English), actively attracting overseas patients.

Medical Team

In addition to Representative Director Yang Seong-hyeok, the clinic has specialists in various fields:

  • Director Heo Woong: Hanyang University College of Medicine specialist; active in Orbit and Breast Plastic Surgery Research Societies, handling eyes, nose, breast surgery, and lifting.
  • Director Kim Hyeong-gyu: Korea University School of Medicine and Ph.D. course; specializes in liposuction, lifting, and eye surgery.
  • Director Oh Seong-jin: Chonnam National University Medical School; treats fillers, liposuction, nose surgery.

In-depth Profile & Competency Analysis of Representative Director Yang Seong-hyeok

Education & Credentials

Representative Director Yang Seong-hyeok graduated from Hanyang University College of Medicine and obtained his board certification in plastic surgery at the same university hospital.

He has also been appointed as an adjunct professor of plastic surgery at Hanyang University Hospital, engaging in activities for fostering juniors and academic exchange. This background indicates practice based on university-hospital level surgical protocols and anatomical knowledge.

Professional Trajectory

Director Yang accumulated extensive clinical experience in key roles at large plastic surgery clinics in Gangnam before opening Hugo Plastic Surgery.

  • Former) Director at TS Plastic Surgery: Increased technical proficiency by performing surgeries on various cases within a large hospital system.
  • Former) Director at Elite Plastic Surgery: Strengthened capabilities to identify aesthetic trends and patient needs through directorship at another prominent plastic surgery clinic.
  • Current) Representative Director at Hugo Plastic Surgery: Leads Hugo Plastic Surgery based on accumulated experience and his own aesthetic philosophy.

Academic Activities

Director Yang is evaluated as an academic doctor who conducts continuous research activities beyond being a simple clinician. He is an active regular member of major societies:

  • Korean Society of Plastic and Reconstructive Surgeons (Regular Member)
  • Korean Society of Aesthetic Plastic Surgery (Regular Member)
  • KSPRS Eye Plastic Surgery Research Society (Regular Member): Researches latest insights in eye plastic surgery and high-difficulty revision surgery.
  • KSPRS Rhinoplasty Research Society (Regular Member): Researches surgical methods for functional and aesthetic nose improvement.

Awards & Recognition

Director Yang Seong-hyeok was selected as a 'Model Plastic Surgery Specialist' in 2021. This honor is awarded to specialists who have adhered to ethical standards and maintained an accident-free record for 5 consecutive years, serving as an objective indicator that his practice is based on safety and ethics.

Clinical Specializations

Hugo Plastic Surgery provides various aesthetic plastic surgery services focusing on anti-aging and eye/nose surgery, enhancing individual uniqueness rather than excessive plastic surgery.

Anti-Aging & Lifting

  • Facelift: Fundamentally improves sagging by dissecting up to the SMAS layer, with minimal scarring.
  • Forehead Lift: Creates a refreshing impression by correcting forehead wrinkles and sagging eyebrows through endoscopic lifting.
  • Mini Lift and Thread Lift: Customized solutions for shorter recovery and reduced incision burden.

Oculoplasty (Eye Surgery)

  • Natural Adhesion Double Eyelid: Creates natural lines, avoiding an artificial look.
  • Middle-aged Eye Surgery (Upper/Lower Blepharoplasty): Addresses aesthetic and functional vision by correcting drooping eyelids or undereye fat.
  • Transconjunctival Fat Repositioning: Improves dark circles and undereye hollows for a bright, youthful impression.

Rhinoplasty (Nose Surgery)

  • Middle-aged Rhinoplasty: Designs a dignified nose line suitable for age-related changes and facial balance.
  • Revision Surgery: High-difficulty surgeries to restore and improve previous surgical failures.

Body Contouring & Petit

  • Liposuction: Trims lines by removing unnecessary fat in specific areas; 'Arm 360-degree Liposuction' is popular.
  • Specialized Filler Procedures:
    • Lying Ear Filler: A signature procedure to revive ear volume, making the face appear smaller.
    • Aegyo-sal/Lip Filler: Moderately fills volume with delicate design.

Reputation & Sentiment Analysis

A comprehensive analysis of data from various plastic surgery information platforms and communities reveals high patient satisfaction.

Quantitative Ratings

  • Gangnam Unni: 9.1~9.3 / 5.0 (Over 1,700 reviews)
  • Yeoshin Ticket: 9.4 (999+ purchases)
  • Sungyesa: 4.1 / 5.0 (48 evaluations)

Overall, Hugo Plastic Surgery maintains top-tier ratings on major platforms, indicating high patient satisfaction.

Qualitative Feedback: Pros

  • Natural Results: Most frequently mentioned keyword. Patients appreciate results that enhance without looking obviously artificial.
  • Kind and Professional Counseling: Medical staff, including Director Yang, honestly explain surgery limitations and potential side effects.
  • Avoiding Overtreatment: Perceived as an ethical hospital for not recommending unnecessary surgeries.
  • Meticulous Aftercare: Positive feedback regarding post-surgery progress checks and swelling management.

Qualitative Feedback: Cons & Considerations

  • Waiting Time: Due to popularity, there may be waiting times for consultations or procedures.
  • Staff Response: Some opinions suggest desk staff responses were occasionally business-like or less friendly than medical staff.
  • Conservative Approach: Patients desiring flashy or dramatic changes might find the hospital's 'naturalism' philosophy somewhat conservative.

International Reputation

Hugo Plastic Surgery is registered on overseas patient attraction platforms (CloudHospital, PlacidWay) and is evaluated as "Foreigner-friendly".

English-speaking patients report smooth communication, and there are specific recommendations from foreign patients seeking natural Korean double eyelid surgery.

Conclusion

Hugo Plastic Surgery Clinic and Representative Director Yang Seong-hyeok have established a solid brand identity through the differentiated values of 'Honest Treatment' and 'Natural Results' in the Gangnam plastic surgery market where 'factory-style plastic surgery' is rampant.

By combining the solid fundamentals of a university hospital professor and rich experience as a director of large plastic surgery clinics, Director Yang secures high reliability, especially in Anti-aging (Lifting) and Eye/Nose Plastic Surgery. The hospital also manages the quality of medical care through real-name surgery without shadow doctors, an accident-free record, and a patient-customized 1:1 care system.

Recommended For:

  • Patients wanting natural improvements that do not look obviously like plastic surgery.
  • Patients in their 30s to 50s and older considering anti-aging surgeries such as middle-aged eye surgery and facelifts.
  • Patients who value sufficient communication and meticulous care with the doctor rather than factory-type clinics.
  • Patients wanting detailed petit procedures such as lying ear fillers.

Comprehensively, Hugo Plastic Surgery is analyzed as a substantial medical institution proven by skills and results rather than flashy marketing, and is judged to be a suitable option for patients pursuing safe and natural aesthetic plastic surgery.