In-depth Analysis Report

Etonne Plastic Surgery

Representative Director Kim Hak-young

Expertise Safety-first Natural Beauty

Executive Summary & Key Points

Medical Staff Expertise

Representative Director Kim Hak-young, a plastic surgery specialist from Seoul National University Hospital, brings abundant clinical experience from large hospitals like Banobagi. He specializes in eyes, nose, and anti-aging, and is active in academic circles.

Differentiated System

The clinic features the **'Time Free'** system, where surgery time is not strictly limited, ensuring sufficient time for optimal results. This reflects Etonne's philosophy of prioritizing patient safety and the perfection of outcomes.

Major Medical Fields

Core medical subjects include eye surgery (natural adhesion, canthoplasty, middle-aged eye surgery), nose surgery (functional and cosmetic), anti-aging (face lift, forehead lift), and breast surgery (by Director Cho Jung-mok).

Reputation & Reliability

Etonne maintains high ratings in major communities (Sungyesa, Gangnam Unni), with positive evaluations for professional counseling and absence of overtreatment. It promotes transparency with OR CCTV and observation options.

In-depth Analysis of Dr. Kim Hak-young

Education & Biography

Representative Director Kim Hak-young is a Plastic Surgery Specialist who graduated from Seoul National University College of Medicine and completed his residency at Seoul National University Hospital.

Major Career:

  • Plastic Surgery Specialist at Seoul National University Hospital
  • Former Representative Director at Note Plastic Surgery
  • Former Director at Banobagi Plastic Surgery
  • Former Head of Plastic Surgery at Jincheon St. Mary's Hospital

Academic Activities:

  • Regular Member of the Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member of the Korean Society for Aesthetic Plastic Surgery
  • Regular Member of the Korean Cleft Palate-Craniofacial Association

Specialized Medical Fields

Dr. Kim Hak-young excels in Eye Surgery, Nose Surgery, and Anti-aging (Lifting).

Eye Surgery:

  • Natural adhesion, ptosis correction, canthoplasty
  • Middle-aged eye surgery (upper/lower blepharoplasty, sub-brow lift)
  • Aims for 'natural eyes' harmonizing with facial proportions.

Rhinoplasty:

  • Focuses on functional and aesthetic perfection in first surgery to prevent revisions.
  • Customized surgery for hump nose, bulbous nose, deviated nose.

Anti-aging & Lifting:

  • Expertise in mid-face lift (lectured on 'Development of Mid-face Lift').
  • Know-how on forehead lift using Endotine and mid-face lifting.

Medical Philosophy & Style

“ Dr. Kim Hak-young's philosophy is summarized as "Evidence-based" and "Naturalness". He pursues objective, safe results based on medical evidence and anatomical knowledge, valuing harmony with the patient's overall styling. He ensures responsible treatment from consultation to post-operative care and communicates actively through platforms like YouTube.

Hospital Overview & Infrastructure

Establishment Background & Brand Identity

Etonne Plastic Surgery was founded with the slogan "A special journey to find healthy beauty." The name 'ETONNE', meaning 'to surprise' in French, reflects the commitment to delivering surprising results and satisfaction, aiming to boost patients' self-esteem and quality of life.

Location & Facilities

  • Address: 9th, 10th, 11th floor, Peyto Plaza, 563 Gangnam-daero, Seocho-gu, Seoul.
  • Accessibility: Easily accessible from Nonhyeon, Sinsa, and Sinnonhyeon Stations on Gangnam-daero.
  • Medical Hours: Weekdays (Mon-Thu) 9 AM - 6 PM, Fridays until 8 PM (night treatment), Saturdays until 4 PM. Closed Sundays and public holidays.

Safety & Convenience Systems

OR CCTV & Real-name System

CCTV is installed and operated in the operating room, along with a medical staff real-name system to ensure transparency and prevent ghost surgery. Patients or guardians can view footage upon legal request.

Anesthesia Safety System

A resident anesthesiology specialist monitors anesthesia. The clinic is equipped with 'Dantrolene' for malignant hyperthermia and emergency equipment like UPS and defibrillators.

Time Free System

A unique system where surgery duration is flexible, allowing surgeons to focus solely on achieving the best results without time pressure, thereby enhancing quality and minimizing side effects.

Major Procedures & Clinical Characteristics

Etonne Plastic Surgery operates with a collaborative system, with Director Kim Hak-young specializing in Eyes, Nose, and Lifting. This section focuses on Dr. Kim's primary areas of expertise.

Eye Surgery Solutions

  • —

    Natural Adhesion Double Eyelid

    A method minimizing artificial feel and preventing loosening, with fast recovery due to reduced tissue damage.

  • —

    Middle-aged Eye Surgery

    (Upper/Lower Blepharoplasty, Brow Lift) Creates a youthful image by addressing sagging eyelids and under-eye fat. Dr. Kim considers brow position and forehead aging, often performing concurrent forehead lifts.

  • —

    Canthoplasty

    Performed with precision, analyzing the patient's eye structure and skin margin to avoid side effects like scars or excessive red flesh exposure.

Rhinoplasty & Revision Surgery

  • —

    Combination of Function & Beauty

    Resolves functional problems (e.g., deviated nasal septum) while achieving aesthetic improvements.

  • —

    Revision Minimization Strategy

    Dr. Kim aims to significantly lower the probability of revision surgery through meticulous analysis and planning during the initial procedure.

  • —

    Customized Implants & Autologous Tissue Use

    Appropriate materials such as silicone, autologous costal cartilage, or donated dermis are selected and used based on the patient's specific condition to reduce side effects.

Anti-aging & Lifting

  • —

    Mid-face Lifting

    Dr. Kim presented innovative findings at PRS KOREA 2025, offering methods to effectively improve front cheek sagging and nasolabial folds, enhancing durability through multi-point fixation with Endotine.

  • —

    Forehead Lift

    Utilizes an endoscope to correct forehead wrinkles and sagging eyebrows simultaneously, while carefully minimizing damage to nerves and blood vessels.

Reputation & Patient Reviews

Positive Evaluations

  • Quality of Counseling

    Patients highly praise Dr. Kim's counseling as specific and professional, appreciating his honest approach and dedication to understanding patient needs.

  • Natural Results

    High satisfaction among patients seeking natural rather than dramatic outcomes. Reviews often highlight sophisticated lines without excess, especially for eye and nose surgeries.

  • Trust in Safety System

    Patients feel secure due to well-equipped safety measures, including OR CCTV, a resident anesthesiologist, and the 'Time Free' system.

Points to Consider

  • Waiting Time

    Due to the 'Time Free' system, longer preceding surgeries may lead to waiting. However, this is generally understood as a commitment to meticulous surgery.

  • Cost

    Costs may be higher than 'factory-type' clinics offering low-price events, which reflects the medical staff's proficiency and comprehensive safety systems.

External Reputation & Media Activities

  • YouTube Channel 'Etonne TV'

    Dr. Kim actively communicates through YouTube, sharing honest information about plastic surgery, potential side effects, and his surgical philosophy, focusing on medical knowledge.

  • Academic Activities

    Through continuous conference presentations and research, Dr. Kim is recognized as a leader in adopting the latest plastic surgery trends and technologies.

Conclusion

Etonne Plastic Surgery and Representative Director Kim Hak-young are establishing themselves as a 'Hospital walking the Right Path' in a plastic surgery market often dominated by 'factory-type' practices.

1. Harmony of Expertise & Safety

The combination of solid skills from SNU alumni medical staff and university hospital-level safety systems instills high patient trust.

2. Patient-Centered Philosophy

The 'Time Free' system and meticulous counseling demonstrate a strong commitment to prioritizing patient results and safety over hospital profitability.

3. Naturalism Aesthetics

Dr. Kim Hak-young pursues natural beauty that complements inherent individuality rather than excessive surgery, aligning perfectly with modern beauty trends.

In conclusion, Etonne Plastic Surgery is identified as an ideal choice for patients who value safety and quality of results over cost, and aspire for a natural and sophisticated image. Director Kim Hak-young is evaluated as a highly reliable surgeon in the fields of eyes, nose, and anti-aging, supported by extensive experience and profound academic knowledge.

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