Etonne Plastic Surgery · Dr. Cho Jeong-mok Analysis Report

Key Highlights

Institution Overview

Etonne Plastic Surgery, located in Gangnam-daero, Seocho-gu, Seoul, stands out as a 'Seoul National University Alumni Hospital' with its entire medical staff comprising SNU College of Medicine alumni and specialists from SNU Hospital.

Director Expertise

Representative Director Cho Jeong-mok is a distinguished authority in breast surgery and facelifts, renowned for his outstanding academic contributions, including SCI-level papers and English textbooks published by Springer.

Philosophy & Features

The clinic advocates 'custom plastic surgery' over 'factory-type surgery,' prioritizing individual anatomical characteristics. It upholds rigorous safety systems with a resident anesthesiologist and operating room CCTVs, fostering transparent communication via 'JomokJomok TV'.

Market Reputation

Maintaining high ratings (4.5/5.0 or higher) on platforms like Sungyesa and Gangnam Unni, Etonne receives strong positive feedback from patients who value natural outcomes and stringent safety protocols over aggressive interventions.

In-depth Analysis of Dr. Cho Jeong-mok

Dr. Cho Jeong-mok

Founder & Representative Director

Dr. Cho Jeong-mok is a distinguished figure in plastic surgery, known for his clinical expertise and significant academic contributions, bridging the gap between surgical practice and scientific research.

Education & Training

Graduated from Seoul National University College of Medicine
Internship & Residency in Plastic Surgery at Seoul National University Hospital
Master's & Ph.D. courses in Plastic Surgery at Seoul National University Graduate School

Professional Career

**Current:** Representative Director, Etonne Plastic Surgery
**Former:** Representative Director, Incline Plastic Surgery (Predecessor to Etonne)
**Former:** Director, Banobagi Plastic Surgery (In charge of Breast Surgery and Lifting)

Academic Achievements

A researcher actively involved in academia, beyond being a simple practitioner.

International Medical Textbook Authorship:

"The Art and Science of Filler Injection" (Springer)
"Clinical Anatomy of the Face for Filler and Botulinum Toxin Injection"

SCI-level Paper Presentation:

Published animal study on breast implant capsule changes in *Aesthetic Surgery Journal*
Published papers on practical surgical improvements, e.g., breast implant position correction using endoscopy

Society Activities:

Steering committee member, Breast Surgery Research Council of the Korean Society of Plastic and Reconstructive Surgeons
General Affairs Director, Minimal Invasive Plastic Surgery (MIPS)

Media Presence

Operates the YouTube channel **'JomokJomok TV'**, offering accessible and evidence-based explanations of plastic surgery myths, truths, and surgical methods, fostering patient trust.

Hospital Overview & Infrastructure

Location & Facilities

Etonne Plastic Surgery is located on the 9th, 10th, and 11th floors of Peyto Plaza, 563 Gangnam-daero, Seocho-gu, Seoul. It boasts excellent accessibility between Nonhyeon Station (Subway Line 7 and Shinbundang Line) and Sinsa Station (Line 3).

The interior is meticulously designed with independent spaces for consultation, operating rooms, recovery rooms, and inpatient rooms, ensuring patient privacy and infection control.

Philosophy & Operating Hours

The hospital's slogan, "A special journey to find healthy beauty," reflects its commitment to 'naturalistic plastic surgery.' This approach prioritizes safety and enhances a patient's inherent individuality, rather than pursuing unconditional change. It provides customized treatments for all ages and emphasizes comprehensive After Care.

Operating Hours:

Mon-Thu: 09:00 ~ 18:00
Fri: 09:00 ~ 20:00 (Night Clinic)
Sat: 09:00 ~ 16:00
Sundays & Public Holidays: Closed

Medical Staff & Collaboration

As a 'Seoul National University Alumni Hospital,' Etonne Plastic Surgery's core medical team consists entirely of SNU graduates, ensuring consistent, high-level treatment and collaborative synergy.

Director Kim Hak-young

Seoul National University College of Medicine, Plastic Surgery Specialist at SNU Hospital

Former Representative Director, Note Plastic Surgery
Former Director, Banobagi Plastic Surgery
**Specialty:** General facial cosmetic surgeries (eye, rhinoplasty, fat grafting, lifting), revision surgeries, high-difficulty cases.

Director Kim Jae-gon

Seoul National University College of Medicine, Plastic Surgery Specialist at SNU Hospital

Former Director, Note Plastic Surgery
Former Director, Banobagi Plastic Surgery
**Specialty:** Anti-aging surgeries for the eye area (under-eye fat repositioning, lower blepharoplasty), known for sincerity in this field.

Director Jung Eun-jin

Seoul National University College of Medicine, Anesthesiology Specialist at SNU Hospital

**Role:** Resident anesthesiologist, ensuring safety from pre-op planning to intra-operative monitoring and recovery, addressing patient anxieties about ghost surgery or anesthesia accidents.

Major Procedures & Techniques

Etonne Plastic Surgery operates with specialized centers tailored to each medical staff member's expertise, rather than a generic listing of services.

Breast Surgery - Dedicated by Rep. Director Cho Jeong-mok

Silk Fit Breast Surgery:

Etonne's unique method, likely applying subfascial insertion to minimize implant visibility and achieve a natural feel.

Capsule Preservation & Revision:

Based on Dr. Cho's research, safe revision surgery is performed by preserving healthy capsules to reduce unnecessary tissue damage and bleeding.

Implant Diversity:

Curates premium implants like Motiva and Mentor, chosen specifically to match the patient's body type (rib cage size, skin thickness).

Facelift & Lifting (Facial Rejuvenation)

Deep Plane Facelift:

A high-difficulty surgery that addresses sagging from deep layers by dissecting the SMAS layer and ligaments. Dr. Cho achieves natural, vertical lifting with minimal facial nerve damage.

Neck Lift:

Performed alongside the facelift to simultaneously improve neck wrinkles and sagging, ensuring overall facial and neck harmony.

Eye Surgery & Under-eye Fat Repositioning (Periorbital Surgery)

Dual Action Under-eye Fat Repositioning:

A specialty of Director Kim Jae-gon, resolving dark circles and hollowness by repositioning bulging fat and strengthening the septum. Customized based on age and skin elasticity.

Natural Adhesion Double Eyelid:

Focuses on creating natural eyelid lines, avoiding an artificial appearance.

Reputation & Feedback Analysis

A comprehensive analysis of feedback from major plastic surgery information platforms like Sungyesa and Gangnam Unni.

Positive Evaluations

Professionalism in Consultation: Director Cho's consultations are praised as 'curating,' accurately understanding patient desires, avoiding unnecessary procedures, and transparently explaining medical limitations, which builds significant trust.
High Satisfaction: Records an average rating of 4.5 points (out of 5) on Sungyesa, with particularly high scores for doctor friendliness and consultation expertise.
Trust in Safety Systems: Transparent disclosure of a resident anesthesiologist and operating room CCTV installations provides patients with considerable psychological stability.
Natural Results: High satisfaction among patients seeking "Natural yet fancy" or "Inherent beauty" rather than overly flashy or artificial outcomes.

Considerations & Critical Views

Cost: Due to premium surgeries and high-difficulty techniques (e.g., Deep Plane), prices may be higher than budget-oriented clinics. Some reviews indicate choosing Etonne despite higher quotes, confident in the results.
Wait Time: Consultation and surgery waiting times can be extensive due to the representative director's meticulous approach and high demand.
Caution regarding Brokers & Marketing: While a common industry issue, Etonne Plastic Surgery actively cooperates with broker-blocking systems on platforms like Sungyesa to maintain transparency and address patient concerns about review manipulation.

Comprehensive Analysis & Conclusion

Etonne Plastic Surgery is a high-end clinic that perfectly blends the robust Academic Background and extensive Clinical Experience of its Seoul National University-trained medical staff.

Representative Director Cho Jeong-mok stands out not merely as a cosmetic practitioner but as an "Academic Surgeon" who authors anatomy textbooks and publishes SCI papers. This intellectual rigor is a crucial factor, significantly enhancing surgical safety and the predictability of results.

Recommended For:

Patients seeking precise, customized diagnoses over uniform "factory-type" surgery.
Individuals considering surgeries that demand high-level anatomical knowledge, such as breast surgery and facelifts.
Those who prioritize uncompromising safety throughout the surgical process (e.g., resident anesthesiologist, CCTV monitoring).

Not Recommended For:

Cases where extremely low cost is the primary deciding factor.
Patients desiring immediate, unrealistic, or excessively flashy changes beyond medical limits.

“

Etonne Plastic Surgery:
Technically Advanced
while Faithful to the Basics
a Trustworthy Top-Tier hospital.

— Overall Assessment