Executive Summary
Institution Overview
BS SU:M ENT Clinic is a large-scale specialized ENT medical institution in Busan. It features a convergence diagnosis system combining plastic surgical reconstruction and cosmetic surgery beyond simple disease treatment.
Key Medical Staff
Representative Director Kim Moo-gun, an ENT specialist and Ph.D. from Hanyang University, holds high expertise in rhinoplasty, septoplasty, and nasal valve reconstruction, leading a university hospital-level cooperative system.
Medical Characteristics
Under the 'SU:M' (Breath) identity, the clinic pursues both functional recovery and aesthetic improvement. It maximizes patient accessibility with 365-day, no-lunch-break, and weekday night treatment.
Reputation & Competitiveness
A medical philosophy emphasizing 'detail' and excluding overtreatment has built high local trust. Differentiated services include burn treatment and polysomnography special clinics.
Representative Director Profile
Kim Moo-gun
ENT Specialist, Ph.D. in Medicine
Education & Qualifications
- Graduated from Hanyang University College of Medicine
- Ph.D. in Medicine from Hanyang University Graduate School
- ENT Specialist Qualification
Major Career
- Former Clinical Professor of Rhinology, Dept. of Otorhinolaryngology, Hanyang University Guri Hospital
- Former Head of Dept. of Otorhinolaryngology & Rhinoplasty Advisor, Armed Forces Busan Hospital
- Completed Shimmian Rhinoplasty Advanced Course
- Completed Yonsei University Hospital Nasal Surgery Dissection Course
Academic Society Activities
- Regular Member, Korean Society of Otorhinolaryngology-Head and Neck Surgery
- Regular Member, Korean Rhinologic Society
- Regular Member, Korean Academy of Facial Plastic and Reconstructive Surgery
- Regular Member, Korean Sleep Research Society
Medical Philosophy & Research
"Until every moment the patient breathes becomes comfortable."
- Aims for treatment that achieves both functional recovery and aesthetic beauty.
- Devotes to ceaseless academic activities, acquiring 110 training credits annually.
- Researches high-difficulty surgeries like septal perforation repair.
- Patient-centered attitude, treating patients like family.
Media Activities
- Appeared on KNN's 'Health in the Age of 100'
- Engages in delivering medical information (deviated septum, nasal congestion) to the public.
Hospital Information
Location & Infrastructure
BS SU:M ENT Clinic is strategically located at Gyeongbu Building, 1412 Nakdongnam-ro, Saha-gu, Busan, directly in front of Exit 4 of Hadan Station on Busan Subway Line 1, ensuring excellent accessibility.
Facility Scale & Floor Configuration
- Utilizes three floors (7th, 8th, and 11th) within the Gyeongbu Building, comparable to a university hospital.
- 8th Floor: Main Reception, Outpatient, patient waiting rooms, consulting rooms.
- 7th & 11th Floors: Special examinations, surgery center, inpatient wards, and a large-scale polysomnography center with ~12 machines.
Brand Identity
The name 'SU:M' (숨, meaning 'Breath') embodies the clinic's vision to provide a healthy life where patients can breathe comfortably, combining 'Busan' and this core philosophy.
Operating System & Philosophy
Patient-Centric Operating Hours
- 365-Day Treatment: Open year-round, including weekends and holidays.
- No Lunch Break Treatment: Continuous treatment for busy individuals.
- Weekday Night Treatment: 9 AM to 9 PM, Mon-Fri, for emergency or after-work visits.
Core Values
The hospital adheres to a strict medical philosophy focused on 'Detail' and 'Honesty', ensuring no overtreatment and recommending only essential surgeries for the patient's well-being.
This is realized through a 1:1 responsible care system where a dedicated attending physician oversees everything from consultation to surgery and recovery.
Cooperative Medical Staff
Operates a large-scale cooperative system with approximately 8 ENT specialists, including Representative Director Kim Moo-gun and Representative Director Jeong Jae-hoon, providing university hospital-level specialized care across various sub-specialties.
Key Medical Fields & Procedures
Functional Rhinoplasty & Nose Revision
Core competency focusing on both aesthetic improvement and functional problem-solving for the nose.
- Major Targets: Deviated septum, nasal valve stenosis, crooked nose, humped nose, nasal bone fracture.
- Surgical Techniques: No-implant rhinoplasty (autologous costal cartilage), nasal valve reconstruction, genioglossus advancement.
- Advanced Equipment: Morpheus 3D facial scanner for precise pre-surgical planning.
Sleep Clinic (Polysomnography Center)
Specialized center for comprehensive diagnosis and treatment of sleep apnea and snoring.
- Inspection Scale: 12 polysomnography machines for rapid diagnosis.
- Treatment Options: CPAP prescription & titration, surgical treatments for anatomical improvement.
Burn & Trauma Reconstruction Clinic
Unique specialized clinic for facial burns and trauma treatment, distinguishing it from general ENT clinics.
- Scope: Pediatric trauma, facial laceration, burn scar treatment, removal of skin tumors and nevi.
- Protocol: Customized treatment by burn stage (1st-3rd degree), microsurgery for scar minimization, post-care (laser/injection).
General ENT & Other Clinics
Comprehensive care for common and specialized ENT conditions.
- Ear Clinic: Tinnitus, hearing loss, dizziness, otitis media, hearing aid consultation.
- Throat Clinic: Painless tonsil surgery, laryngeal endoscopy.
- IV Therapy Clinic: Fatigue recovery, immunity enhancement.
Hospital Features & Reputation Analysis
Positive Patient Feedback & Accessibility
High Patient Satisfaction
- Maintains high ratings (e.g., 9.3~9.4/10 on Gangnam Unni).
- Praised for "kind and detailed explanations," "simultaneous satisfaction of functional and cosmetic results," and "systematic post-care."
- Director Kim Moo-gun is noted for accurately grasping patient needs and meticulous treatment.
Exceptional Accessibility
The 365-day treatment, no-lunch-break system, and weekday night clinics receive great response, especially from office workers and patients with acute conditions.
Safety, Security & Core Values
University Hospital-Level Safety Systems
- Resident Anesthesiologist: Ensures anesthesia safety during all surgeries.
- Operating Room CCTVs: Transparent medical services, fundamentally preventing 'ghost surgery' concerns.
- Personal Information Protection: Strict security systems and regular staff training protect patient data.
Core Values: 'Detail' & 'Honesty'
The clinic strictly excludes overtreatment, prioritizing patient's genuine needs and recommending only essential procedures, fostering high trust within the local community.
Conclusion
BS SU:M ENT Clinic, although based in Busan, has achieved national-level medical competitiveness. This is driven by its recruitment of numerous specialists from university hospitals, significant investment in advanced equipment, and the establishment of a truly patient-centric 365-day treatment system.
Representative Director Kim Moo-gun is a central figure in this success, with his profound expertise in functional rhinoplasty and reconstruction. He embodies the ideal of a 'researching doctor' and a 'doctor who treats patients like family,' solidifying the clinic's stellar reputation.
Key Value Propositions
01
Comprehensive Functional & Aesthetic Care
Providing 'Total Care' that improves Quality of Life by combining functional recovery with aesthetic satisfaction, particularly in advanced rhinoplasty.
02
Patient-Centric Accessibility & Trust
Unmatched patient convenience through 365-day operation, night clinics, and a medical philosophy built on honesty and meticulous 'detail'.
03
University-Level Expertise & Safety
A robust cooperative system of specialists and advanced safety protocols ensure high-quality care comparable to university hospitals.
BS SU:M ENT Clinic is an exemplary model satisfying the holistic needs of modern medical consumers.