In-depth Analysis Report

B.A.E. Plastic Surgery

Representative Director Bae Sang-mo

Research-Driven Patient Safety First Regional Hub Hospital

Key Findings

Regionally-based Professionalism

B.A.E. Plastic Surgery has established a university-hospital-level treatment system, operating for over 10 years in the Ansan region, defying the Gangnam-centric plastic surgery market.

Academic Achievements

Representative Director Bae Sang-mo, a top member of the Korean Association of Plastic Surgeons for three consecutive years, combines clinical practice with research, publishing SCI papers and speaking at international conferences.

Reinforcement of Safety Systems

The clinic prioritizes patient safety by employing a resident anesthesiology specialist and equipping facilities with emergency systems like Dantrolene and UPS.

Reputation and Trust

B.A.E. has built high trust within the local community through donation and volunteer activities, evaluated as a principled hospital avoiding overtreatment.

Medical Staff Profile: Representative Director Bae Sang-mo

Education and Major Career

Representative Director Bae Sang-mo is a plastic surgery specialist with extensive clinical experience and a strong academic background.

  • Education: Graduated from Inje University College of Medicine, Doctor of Medicine (Ph.D.) from the same graduate school.
  • Major Career:
    • Served as a full-time lecturer (Professor) in the Department of Plastic Surgery at Inje University Haeundae Paik Hospital.
    • Served as the Chief of Plastic Surgery at Cheong-A Hospital.
    • Visiting Research/Training at Johns Hopkins Hospital and Massachusetts General Hospital (MGH), USA.
    • Current Representative Director of B.A.E. Plastic Surgery.

Academic Activities and Research Achievements

Director Bae Sang-mo is recognized in academia through continuous research activities, proving the clinic's slogan: 'A plastic surgery clinic that constantly researches.'

  • SCI Paper Publication: Published papers in SCI-level international journals regarding Ptosis correction, with ongoing follow-up research.
  • International Conference Speaker: Invited speaker at PRS KOREA, lecturing on 'Eye Surgery' and 'Endoscopic Forehead Lift.'
  • Selected as Best Member: Chosen as a top member by the Korean Association of Plastic Surgeons for three consecutive years for ethical practices and academic contributions.
  • Overseas Academic Activities: Actively attends global conferences such as the American Society of Plastic Surgeons and IFAAS International Academic Symposium.

Philosophy of Care

Director Bae Sang-mo's core philosophy is the "Creation of a customer-centered medical culture." He believes plastic surgery goes beyond appearance, healing inner wounds and restoring self-esteem. His decision to establish the clinic in Ansan, not Gangnam, reflects his commitment to providing high-quality medical services locally and practicing honest, patient-focused treatment.

Hospital Information & Infrastructure

Basic Overview and Location

B.A.E. Plastic Surgery is located at 91 Gwangdeok-dong-ro, Danwon-gu, Ansan-si, Gyeonggi-do (Gojan-dong, City Plaza 2nd floor), a central commercial district in Ansan with excellent accessibility. The name 'B.A.E.' is derived from Director Bae Sang-mo's surname, also implying 'Before & After,' signifying his commitment to patient transformation.

  • Hospital Name: B.A.E. Plastic Surgery (B.A.E. Plastic Surgery)
  • Representative: Bae Sang-mo
  • Establishment Year: Opened around 2012~2013 (Celebrated 11th-anniversary in 2023)
  • Departments: Plastic Surgery, Dermatology (Cooperative System)

B.A.E. Plastic Surgery operates mainly from its Ansan headquarters, with a 'B.A.E. Clinic (Daejeon Branch)' specializing in petite plastic surgery and skin procedures. This dual-track strategy handles high-difficulty surgeries at the Ansan main branch and accessible procedures at the branch.

In-house Facilities and Safety Systems

B.A.E. Plastic Surgery adheres to university-hospital-level standards for safety, a critical factor in plastic surgery.

  1. Resident Anesthesiology and Pain Medicine Specialist: A specialist (e.g., Director Park Chan-soo) is resident to monitor the entire surgical process, preventing ghost surgeries and anesthesia accidents.
  2. Emergency Response System: The clinic possesses Dantrolene for malignant hyperthermia, an Uninterruptible Power Supply (UPS), a defibrillator (AED), and emergency kits, ensuring immediate response to unexpected situations.
  3. Infection Control and Monitoring: A real-name surgery system prevents surrogate surgeries, and patient vital signs are checked real-time throughout the surgical process.

Major Procedures and Treatment Features

Eye Surgery

One of Director Bae Sang-mo's main fields, pursuing both functional improvement and aesthetic perfection.

  • Hybrid Eye Shape Correction: Customized methods based on precise muscle measurements.
  • Middle-aged Eye Surgery (Upper/Lower Blepharoplasty): Complex solutions including sub-brow lift or endoscopic forehead lift for natural rejuvenation.
  • Eye Re-operation: High-difficulty re-operations for issues like sausage eyes or asymmetry, backed by SCI-proven ptosis correction expertise.

Rhinoplasty (Nose Surgery)

Specialized in robust and functional nose corrections.

  • Costal Cartilage Rhinoplasty: Uses autologous or donated costal cartilage for strong support in complex cases like contracted or short noses.
  • Functional Rhinoplasty: Addresses both otorhinolaryngological issues (e.g., deviated nasal septum) and cosmetic concerns simultaneously, often covered by indemnity insurance.

Anti-aging and Lifting

Focuses on natural and long-lasting anti-aging solutions.

  • Endoscopic Forehead Lift: Corrects forehead wrinkles and sagging eyebrows via small hairline incisions, often combined with eye surgery.
  • Face Lift and Philtrum Reduction: High-difficulty lifting surgeries for overall facial sagging and philtrum length reduction.

Breast and Body Contouring

Comprehensive solutions for aesthetic body enhancement.

  • Expertise in breast augmentation/reduction.
  • Also covers body correction fields such as sagging breast correction and gynecomastia surgery.

Reputation and Patient Feedback Analysis

Positive Evaluation

  • High Trust and Professionalism: Reviews from plastic surgery communities highlight Director Bae Sang-mo's specific and professional consultations. High satisfaction with 'honest treatment' that recommends only necessary surgeries.
  • Satisfaction with Surgical Results: Positive feedback on "natural" results and "functional discomfort resolved," particularly in eye re-operation and lifting. High referral rates from acquaintances indicate trust in outcomes.
  • Contribution to the Local Community: Excellent local reputation due to ongoing social contribution activities, such as free ptosis surgeries for the vulnerable.

Negative Evaluation and Considerations

  • Waiting Time: Long consultation and treatment waiting times due to high patient volume, which can be an inconvenience despite reflecting the director's popularity.
  • Difficulty in Booking: Opinions suggest it's challenging to secure a designated appointment with the representative director.
  • Misunderstandings Related to Medical Accidents: While search terms like 'B.A.E. Plastic Surgery Medical Accident' may appear, investigations found no confirmed reports of serious malpractice directly linked to Ansan B.A.E. Plastic Surgery or Director Bae Sang-mo. Such search results likely refer to unrelated clinics.

Comprehensive Analysis and Conclusion

Characteristics and Competitiveness of B.A.E. Plastic Surgery

  1. Research-based Clinic: Led by a former university hospital professor, the clinic fosters a strong academic environment, integrating the latest medical knowledge into clinical practice.
  2. Safety First: The presence of a resident anesthesia specialist and advanced emergency equipment provides a high level of safety infrastructure, rare for private clinics.
  3. Local Heritage: Maintaining a strong regional base in Ansan, it possesses the technical expertise to handle complex surgeries, rivaling Gangnam clinics.

Final Evaluation

B.A.E. Plastic Surgery Clinic and Representative Director Bae Sang-mo can be defined as **"a hospital that is faithful to the basics and constantly developing."** There is a strong tendency to compete with skills and results rather than flashy marketing, and they possess high expertise, especially in eye surgery and anti-aging. Investment in patient safety systems and local social contribution activities are positive indicators of ethical management. For patients, particularly residents of Ansan and southwestern Gyeonggi-do, B.A.E. Plastic Surgery is a trustworthy option offering medical services comparable to large hospitals in Seoul. However, long waiting times and booking difficulty are factors to consider, and clear communication during consultation is essential for customized treatment.

References & Sources