Analysis Report

JN Plastic Surgery

Representative Director Jo Joo-won In-Depth Analysis

Revision Surgery Anti-Aging Specialist 24+ Years Experience

Key Summary

Hospital Identity & History

JN Plastic Surgery has evolved from 'Assemble Plastic Surgery' and 'The Regen Plastic Surgery' to its current name as of September 2024. This rebranding aims to strengthen its specialization as a revision surgery and anti-aging center.

Expertise of Director Jo Joo-won

Dr. Jo Joo-won is a veteran with over 24 years of experience, board-certified in plastic surgery since 2000. He has served as a professor at Wonkwang University and as a representative director at Gowoonsesang Plastic Surgery for ~20 years.

Core Clinical Areas

The hospital specializes in eye surgery (especially revision), facial contouring, and anti-aging (lifting, upper/lower blepharoplasty) targeting the middle-aged demographic, alongside stem cell therapy.

Medical Philosophy & Reputation

Upholds "principle-centered practice" by recommending only necessary surgeries. Records a high 9.6/10 rating on Gangnam Unni, but some critical reviews regarding post-op care or ghost surgery exist, requiring a balanced view.

Director Jo Joo-won Profile Analysis

Education & Early Career

  • Medical License & Specialist Certification: Graduated from Wonkwang University College of Medicine, obtained board certification in plastic surgery in 2000. Over 25 years of clinical experience as of 2025.
  • Academic Activities: Served as a professor of plastic surgery at Wonkwang University Hospital, dedicated to training juniors and academic research, indicating a strong foundation in standard surgical protocols and anatomical knowledge.

Major Career & Leadership

  • Representative Director at Gowoonsesang Plastic Surgery: Served for approximately 20 years, performing numerous cases and accumulating hospital management expertise.
  • Hospital Evolution: Led the rebranding from Assemble Plastic Surgery and The Regen Plastic Surgery to JN Plastic Surgery, stating, "an opportunity for a second leap in life," expressing strong determination for his own hospital.

Academic Activities & Professional Certification

  • Regular Member, Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member, Korean Society for Aesthetic Plastic Surgery
  • Regular Member, Korean Cleft Palate-Craniofacial Association (Supports expertise in facial contouring)
  • Regular Member, Eye Surgery Study Group of the Korean Society of Plastic and Reconstructive Surgeons (Supports expertise in eye surgery)
  • Regular Member, Anti-aging Plastic Surgery Study Group of the Korean Society of Plastic and Reconstructive Surgeons (Supports expertise in anti-aging)

Dr. Jo Joo-won's medical philosophy can be summarized as "Principle-centered practice" and "Honesty." He adheres to the principle of not recommending unnecessary surgeries and only suggesting essential procedures. He values "good surgical results" above all else and carefully screens patients for revision surgery or signs of plastic surgery addiction.

Hospital Information & Philosophy

History & Brand Evolution

JN Plastic Surgery, located on Gangnam-daero, has strategically rebranded from 'Assemble Plastic Surgery' and 'The Regen Plastic Surgery' to its current name in September 2024. This evolution reflects a refined clinical direction towards high-difficulty, high-value-added areas like 'revision surgery' and 'anti-aging'.

The core values of 'Regeneration' and 'Restoration', emphasized since 'The Regen' era, remain central to JN Plastic Surgery's identity as a specialized revision surgery center.

Location & Facility Infrastructure

  • Address: 3rd Floor, Hyecheon Building, 354 Gangnam-daero, Gangnam-gu, Seoul (Near Exit 4 of Gangnam Station on Line 2/Shinbundang Line). Excellent accessibility.
  • Clinical Environment: Equipped with specialized treatment spaces including a Revision Surgery Center, Anti-aging Center, and Stem Cell Clinic, ensuring professional medical services.
  • Hours: Weekdays 10:30 AM - 7:00 PM, Saturdays until 4:00 PM. Closed Sundays and public holidays.

Differentiation Strategy & Medical Philosophy

  • Specialized Centers: Focuses on 'revision surgery' and 'anti-aging' as core targets, leveraging Dr. Jo's extensive experience and the hospital's technical confidence.
  • Pursuit of 'Medical Plastic Surgery': Beyond simple aesthetics, the clinic aims to improve patients' quality of life and provide mental satisfaction, combining functional recovery with cosmetic enhancements.
  • Integration of Stem Cell Technology: Actively utilizes stem cell therapy within the Anti-aging Center to maximize skin regeneration, fat graft survival rates, and anti-aging effects, demonstrating an innovative approach to clinical practice.

Key Clinical Areas & Procedures

Eye Surgery & Revision

  • Beyond simple double eyelid surgery, covering ptosis correction, canthoplasty, and upper/lower blepharoplasty.
  • Focus on trendy designs while minimizing functional side effects like dry eyes.
  • Specializes in high-difficulty revision cases (sausage eyes, loosened folds, dissatisfaction).
  • Middle-aged eye surgery improves eyelid sagging for both aesthetics and visual field.

Facial Contouring & Orthognathic

  • Performed based on expertise as a member of the Korean Cleft Palate-Craniofacial Association.
  • Major surgeries include square jaw reduction, cheekbone (zygoma) reduction, chin surgery.
  • Utilizes precise analysis with 3D equipment for safe bone resection and natural lines.
  • Dramatic improvements reported, including comprehensive contouring ("Dolyeokkakgi").

Anti-aging & Lifting

  • A key focus area for JN Plastic Surgery, addressing the aging society.
  • Surgical methods: Facelifts and forehead lifts to fundamentally improve sagging, emphasizing SMAS layer tightening.
  • Non-surgical methods: Thread lifting, Ulthera, and Thermage for alternatives.
  • Stem Cell Therapy: Combines with anti-aging for skin regeneration and elasticity enhancement, delaying biological aging.

Breast Surgery & Others

  • Includes breast augmentation, reduction, and reconstruction surgeries.
  • Utilizes both implants and fat grafting techniques.
  • While not a primary specialization, these services are part of the comprehensive offerings.

Hospital Reputation & Patient Feedback

Positive Evaluations

  • High Professionalism & Result Satisfaction: Maintained a 9.6/10 rating on platforms like Gangnam Unni, with feedback praising professionality and dramatic post-op results (especially contouring).
  • Honest Counseling: Patients appreciate objective and honest advice, without pressure for unnecessary surgeries, reflecting Dr. Jo's "principled practice."
  • Responsible Care: The representative director's personal involvement from consultation to post-operative care builds strong patient trust, addressing concerns about ghost surgery.

Negative Evaluations & Controversies

  • Post-operative Care & Ghost Surgery Suspicions: Some reviews on Seongyesa claim "insufficient post-operative care" and "someone else seen entering OR," conflicting with the hospital's 'responsible care' emphasis. Prospective patients should inquire about CCTV or real-name surgeon systems.
  • Waiting Times: As a popular hospital, patients may experience waiting times due to demand.

Overall Reputation

Overall, JN Plastic Surgery has built an image of "a hospital faithful to safety and basics rather than flashiness" and "a hospital with a veteran director who can be trusted with revisions and high-difficulty surgeries." The personal operation by a representative director with over 20 years of experience acts as its biggest competitive advantage.

Conclusion

JN Plastic Surgery (formerly The Regen/Assemble) and Representative Director Jo Joo-won are building a unique domain in the Korean plastic surgery market with 'Experience' and 'Principles' as their weapons. Based on a solid background as a former university hospital professor and over 20 years of long clinical experience, Dr. Jo stands out in high-difficulty revision surgery, facial contouring, and anti-aging fields.

The hospital has further strengthened its expertise through recent rebranding and continues efforts to increase trust through patient-centered responsible care. Although some negative feedback exists, overall patient satisfaction and reputation are excellent. It is analyzed as a suitable medical institution for patients who want safe and natural results rather than chasing trends, or who wish to restore failed surgeries.

Core Values

  • Experience & Expertise
  • Principle-Centered Practice
  • Patient-Centered Care

References and Sources:

This report was written based on the provided search results (Source 1~41). Key sources include:

  • Hospital Basic Info & Medical Staff Profile: medisobizanews.com, sungyesa.com, hidoc.co.kr, goodhosrank.com, jn-ps.com
  • Interviews & Medical Philosophy: ceostory.co.kr, youtube.com
  • Medical Subjects & Specialized Centers: medisobizanews.com, jn-ps.com, assembleps.com
  • Reputation & Reviews: sungyesa.com, gangnamunni.com
  • Hospital History: medisobizanews.com, assembleps.com

Please note that specific URLs for each citation were provided in the original markdown document.