Key Points
Institution Overview
JEIO Plastic Surgery (제이오성형외과의원) is a specialized medical institution in Busan's Seomyeon Medical Street, focusing on aesthetic and functional plastic surgery with a patient-centric safety philosophy.
Leadership
Led by Representative Director Dr. Cho Hyun-jong, a board-certified plastic surgery specialist with a background at Gyeongsang National University and previous directorships at major Busan clinics.
Clinical Specialization
High proficiency in rhinoplasty (including functional and high-difficulty revision cases using autologous rib cartilage), blepharoplasty, and anti-aging lifting procedures.
Operational Ethics
Emphasizes a "1:1 Dedicated Medical Staff System" to eliminate "shadow doctors," supported by safety protocols including 3D-CT diagnostics and rigorous post-operative care.
Director Cho Hyun-jong Profile
Academic Background & Training
- Board-certified Plastic Surgery Specialist
- Gyeongsang National University: Medical Degree & Master’s Degree in Graduate School of Medicine
- Chief Resident at Gyeongsang National University Hospital
Professional Career & Experience
- Former Director at Busan New Line Plastic Surgery
- Former Director at Real Plastic Surgery
- Commissioned Medical Consultant for HiDoc and Naver Knowledge iN
Academic Affiliations & Research
Hospital Information
Location & Facilities
JEIO Plastic Surgery is strategically located in the heart of Busan's medical district, offering a multi-floor layout designed for patient comfort and privacy.
- Address: 12th and 13th Floors, Noblesse Tower, 1 Seomyeon-ro 68beon-gil, Busanjin-gu, Busan (near Seomyeon Station Exit 7)
- Facilities: Reception, Waiting Areas, Consultation Rooms, Dedicated Operating Theaters.
Medical Team & Safety Systems
The clinic operates with a team of specialists under a "Safety First" philosophy, ensuring transparency and advanced diagnostic capabilities.
- Medical Team: Dr. Cho Hyun-jong (Rep. Director), Dr. Kwak Jeong-ha (Plastic Surgery Specialist), Dr. Kim Ho-seong (Registered Medical Staff).
- Safety: 3D-CT Diagnostics for precise planning, real-time monitoring, and a "1:1 Dedicated System" explicitly preventing "shadow doctors".
Major Clinical Procedures
Rhinoplasty (Nose Surgery)
- Functional Rhinoplasty (rhinitis, deviated septum)
- Revision Rhinoplasty (contracture, implant failures, 3D-CT analysis)
- Autologous tissues (septal/ear/rib cartilage) prioritized
Blepharoplasty (Eye Surgery)
- Primary Eye Surgery (natural adhesion, incisional, ptosis)
- Canthoplasty (epicanthoplasty, lateral canthoplasty)
- Middle-Aged Eye Surgery (Upper/Lower Blepharoplasty, Sub-brow lifts)
Anti-Aging & Lifting
- Surgical: Endoscopic forehead lifts, Mini-facelifts
- Non-Surgical: Thread lifting, Laser lifting (e.g., Ulthera)
Petit & Body Procedures
- Dimpleplasty
- Injectables: Botox, Fillers
Reputation and Patient Feedback
Positive Factors
- Thorough Consultations: Patients praise Dr. Cho's detailed, academic approach using CT scans and endoscopy, building significant trust.
- Natural Aesthetic Outcomes: High satisfaction with results tailored to individual facial balance, avoiding generic trends.
- Doctor's Gentle Demeanor: Dr. Cho's soft approach helps alleviate patient anxiety.
- Revision Surgery Expertise: Noted success in complex 3rd or 4th revision rhinoplasties, demonstrating high technical proficiency.
- High Patient Ratings: Approximately 9.6/10 on Gangnam Unni (over 580 reviews, 840+ procedures).
Considerations
- Potential Wait Times: Due to the clinic's popularity and detailed consultation process, some patients may experience longer wait times.
- Subjectivity of Outcomes: As with all aesthetic procedures, patient satisfaction can be subjective, though no major malpractice reports were found in public data.
Conclusion
JEIO Plastic Surgery, under the leadership of Dr. Cho Hyun-jong, appears to be a robustly established medical institution in Busan's competitive aesthetic market. Dr. Cho's background as a specialist with experience in major regional clinics, combined with a team of qualified specialists, provides a strong foundation of medical expertise.
The clinic's primary strength lies in rhinoplasty, specifically in its ability to handle complex functional and revision cases using advanced diagnostics (3D-CT) and autologous materials. The patient feedback loop suggests a high level of satisfaction with the communicative aspect of the medical service—detailed, unhurried consultations—as well as the surgical outcomes.
For prospective patients or industry observers, JEIO represents a model of a "boutique-style" specialist clinic that prioritizes safety protocols and personalized design over high-volume, standardized procedures. The absence of reported major safety incidents in the available data, combined with active participation in relevant medical societies, further supports its reputation as a credible medical provider.