Analysis Report

Lira Clinic

In-depth Analysis of Representative Director Kim Bo-mi

Diet & Body Contouring Personalized Care Family Medicine Specialist

Key Points

Institution Overview

Lira Clinic (리라의원), opened May 2024 in Anyang, Gyeonggi-do, specializes in diet, body contouring, and anti-aging procedures.

Leadership

Led by Dr. Kim Bo-mi, a board-certified Family Medicine Specialist and Korea University graduate.

Clinical Philosophy

Emphasizes "Healthy Beauty" and "Sustainable Care," drawing from Dr. Kim's personal 15kg weight loss experience.

Signature Procedures

Features "Lira Project" (diet), "Lira Shape" (contouring), "Lira Kill" (fat destruction), and "Li-Light" (patent-pending, steroid/PPC-free).

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Representative Director: Dr. Kim Bo-mi (김보미)

Academic & Professional Background

  • Education: Graduated from Korea University (College of Medicine).
  • Residency: Completed Family Medicine residency at Seoul St. Mary's Hospital.
  • Experience: Former Medical Staff at Kangbuk Samsung Hospital (Health Medicine Dept.), Former Director at U&I Clinic, L Clinic, Club J Clinic.
  • Affiliations: Member of the Korean Academy of Family Medicine, Korean Society for the Study of Obesity, Korean Academy of Aesthetic Laser Medicine.

The "Walking Proof" Narrative

Dr. Kim Bo-mi embodies the clinic's philosophy through her personal journey. She openly shares her experience of gaining 15kg due to infertility treatments and pregnancy, and her subsequent successful weight loss and maintenance.

This personal struggle allows her to connect with patients as an empathetic "diet mentor," offering insights beyond textbook knowledge and fostering trust. Her "Before & After" transformation serves as a powerful testament to the clinic's efficacy.

Hospital Information and Infrastructure

Location and Accessibility

Address: 6th Floor, 120 Dongan-ro, Dongan-gu, Anyang-si, Gyeonggi-do (Hogye-dong, Pyeongchon Sports Center)
  • Proximity: Approximately 1 minute from Exit 3 of Beomgye Station.
  • Parking: Underground parking available, free for up to one hour.

Facility Characteristics

  • 1:1 Private Care Rooms: All procedures are conducted in single-person rooms (1인 시술실), ensuring utmost patient privacy and comfort during sensitive treatments.
  • Specialized Centers: The clinic features dedicated Diet Center, Anti-Aging Center, and IV (Intravenous Therapy) Center for systematic and focused care.

Operating Hours

  • Weekdays (Mon-Fri): 10:00 AM – 7:00 PM
  • Saturdays: 10:00 AM – 2:00 PM (No lunch break)
  • Lunch Break: 1:00 PM – 2:00 PM (Weekdays only)
  • Saturday Rotation: Bi-weekly Saturday schedule; clinic closed on preceding Wednesday when Saturday service is provided.
  • Closed: Sundays and Public Holidays.

Major Clinical Programs and Procedures

Diet & Body Contouring Center

  • Lira Project (Signature Program): Customized 6, 10, or 16-week programs for sustainable weight loss, including InBody analysis, 1:1 counseling, and targeted procedures.
  • Li-Light Injection (리라이트 주사): Patent-pending, fat-dissolving formulation, explicitly No-PPC and No-Steroid for enhanced safety.
  • Lira Kill (리라킬): DCA-based injection targeting fat cell destruction and collagen production for semi-permanent fat reduction.
  • Lira Shape (리라쉐잎): "All-in-One" HPL and lipolytic injection solution, designed for shorter procedure times and faster recovery.
  • Device-Based: Ulfit & Triple Body for tightening and fat breakdown assistance.

Anti-Aging & Skin Center

  • Lifting: Shurink Universe, Inmode, LDM Water Droplet Lifting for skin elasticity.
  • Skin Boosters: PRP (Platelet-Rich Plasma) and "Lira Cell" treatments using Derma Shine injector.
  • Botox: Precision application for wrinkle reduction, trapezius muscle, and jawline contouring.

IV / Fluid Therapy Center

  • Customization: IV drips tailored to individual patient conditions after thorough consultation.
  • Types: Offers various IVs for Fatigue Recovery, Diet Support, Immunity/Antioxidant enhancement, and General Recovery.

Reputation and Market Analysis

Qualitative Feedback & Patient Satisfaction

  • Kindness and Empathy: Dr. Kim's friendly demeanor, detailed explanations, and personal weight loss journey deeply resonate with patients.
  • Privacy: The 1:1 private room system is highly valued, especially for body contouring procedures, ensuring discretion and comfort.
  • Safety Consciousness: Emphasis on steroid-free injections (Li-Light) appeals to health-conscious consumers.
  • Effectiveness: Aggregate data reports average weight loss of 9.7kg and 17.8% circumference reduction, underscoring clinical efficacy.

Quantitative Metrics

  • Gangnam Unni (Aesthetic App): High rating of 9.6 / 10.0 with over 73 reviews.
  • Modoodoc: Listed with verified receipt reviews, reflecting patient trust.

Strategic Differentiators (USP)

  • Owner-Operator Authenticity: Dr. Kim, as the representative owner, directly manages consultations and procedures, reinforcing trust with her "15kg weight loss" narrative.
  • Safety-First Formulations: The patent-pending "Li-Light" injection's exclusion of steroids and PPC caters to a growing demographic of safety-aware patients.
  • Premium Facility Standards: The consistent use of single-occupancy rooms for ALL procedures elevates the patient experience beyond typical local clinics.
  • Integrated Lifestyle Management: The "Lira Project" offers comprehensive lifestyle coaching and post-diet management, recognizing weight loss as a long-term journey.
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Conclusion

Lira Clinic, under the leadership of Dr. Kim Bo-mi, has rapidly established itself as a specialized center for diet and body contouring in the Anyang region since its inception in 2024. By leveraging the director's solid medical background (Family Medicine Specialist from Korea University/St. Mary's) combined with a relatable personal weight loss narrative, the clinic bridges the gap between medical authority and emotional empathy.

The clinic's refusal to use steroids in its proprietary injections and its investment in private facility infrastructure reflect a philosophy that prioritizes patient safety and dignity. With high satisfaction ratings on platforms like Gangnam Unni and a clear focus on sustainable "Healthy Beauty," Lira Clinic represents a modern evolution of Korean aesthetic medical practices—moving towards personalized, safe, and experience-oriented care.

Personalized Care Safety-First Empathetic Approach