In-depth Analysis Report

345 Plastic Surgery

Representative Director Jong-Lim Park

Facial Contouring Bone & Soft Tissue Synergy Safety-First Surgery

Key Points Overview

Institution Overview

345 Plastic Surgery Clinic opened in August 2021 near Sinnonhyeon Station. Its core philosophy is a collaborative system of 'Bone' and 'Soft Tissue'. The name '345' symbolizes Triangle, Square, and Circle, reflecting a commitment to optimal individual face shapes.

Medical Staff Expertise

Representative Director Dr. Jong-Lim Park, with a Ph.D. from SNU and 20+ years' experience, is a veteran in facial contouring. Co-Representative Director Dr. Kyu-Nam Han, also an SNU alumnus, specializes in soft tissues (lifting, breast), ensuring comprehensive care and preventing post-surgery sagging.

Key Procedures

Notable procedures include 'Invisible V-line' (no or minimized fixation pins), 'Double Adhesion Facial Contouring' (bone reduction & simultaneous lifting to prevent cheek sagging), and customized zygoma (cheekbone) reduction via 3D analysis.

Reputation & Characteristics

The clinic is known for performing 'standard surgery,' prioritizing safety and avoiding excessive treatment, with an emphasis on CCTV viewing and resident anesthesiologists. However, some overseas patients have raised concerns about anesthesia monitoring or agency fees.

Representative Director Jong-Lim Park

PROFILE SPOTLIGHT

A Legacy of Excellence in Facial Contouring

Dr. Jong-Lim Park is a distinguished specialist who has carved an elite path in Korean plastic surgery. With a Ph.D. from Seoul National University and over 20 years of clinical experience, he embodies a philosophy of harmonious and safe surgical outcomes.

  • Specialization: Facial Contouring
  • Philosophy: Harmony & Safety over Excessive Resection
  • Unique Background: 2nd Generation Plastic Surgeon

Education & Major Career

  • Graduated from Seoul National University College of Medicine, obtained Master's and Ph.D. in Plastic Surgery.
  • Completed residency and fellowship in Plastic Surgery at Seoul National University Hospital.
  • Former Representative Director at Banobagi Plastic Surgery (Head of Facial Contouring Center).
  • Former Chief of Plastic Surgery at National Cancer Center & Seoul National University Boramae Hospital.
  • Clinical Professor of Plastic Surgery at Seoul National University Hospital.
  • Adjunct Professor at Inha University College of Medicine, Department of Plastic Surgery.

Medical Family & Legacy

Dr. Park is the son of the late Professor Chul-Kyu Park, a first-generation authority on facial contouring in Korea and a founding member of SNU's Plastic Surgery Department. This heritage deeply influences his commitment to principled and safe surgery. His younger brother, Director Jong-Ju Park, also practices as a plastic surgery specialist at 345 Plastic Surgery.

Hospital Information & Core Philosophy

Meaning of '345' & Brand Identity

The name '345 Plastic Surgery' is rooted in geometric shapes: **Triangle (3)** for a slender V-line, **Square (4)** for a masculine or distinctive angular face, and **Circle (5)** for a soft, harmonious baby-face.

"Contemplating all the faces of the world"

This philosophy aims to transform each patient's unique face into its most harmonious and beautiful form, respecting individual features rather than enforcing a standardized ideal.

Core Clinical Philosophy: Bone & Soft Tissue Collaboration

The primary differentiator of 345 Plastic Surgery is its unique **"Bone & Soft Tissue"** collaborative system. Facial contouring (bone reduction) can lead to skin sagging.

  • Director Jong-Lim Park (Bone Specialist): Focuses on structural face shape improvement through bone resection and movement.
  • Director Kyu-Nam Han (Soft Tissue Specialist): Lifts and repositions soft tissue, maintaining elasticity and preventing sagging after bone surgery.

This integrated approach considers both bone structure and post-operative skin elasticity, providing a comprehensive solution.

Establishment & Location

345 Plastic Surgery Clinic officially opened on **August 18, 2021**. It is strategically located at Eunseong Building, 116 Bongeunsa-ro, Gangnam-gu, Seoul, near Exit 4 of Sinnonhyeon Station. This central Gangnam location offers excellent accessibility within the heart of Seoul's plastic surgery district.

From its inception, the clinic garnered industry attention, being established by veteran directors who branched out from the renowned Banobagi Plastic Surgery.

Key Procedures & Technical Features

01

Invisible V-line

A specialized technique for square jaw or chin surgeries that aims to eliminate the need for titanium fixation pins, thus avoiding visible surgical traces on X-rays.

  • **Features:** Resection in a long curve from the square jaw to the front chin without fixation pins (No-Pin).
  • **Advantages:** No X-ray traces, no need for pin removal surgery, smooth jawline without secondary angles.
02

Double Adhesion Facial Contouring

Designed to proactively prevent 'cheek sagging,' a common side effect after cheekbone reduction surgery, by integrating bone and soft tissue expertise.

  • **Principle:** Dr. Park (Bone) reduces cheekbone while Dr. Han (Flesh) applies lifting techniques to adhere skin and muscle tissue to the bone.
  • **Gwang-lifting:** A signature surgery combining cheekbone reduction with simultaneous lifting for anti-aging and contouring effects.
03

3D Zygoma Rotation & Repositioning

This advanced method goes beyond simple bone shaving, focusing on repositioning and rotating the zygomatic complex for a more precise and stable result.

  • **Safety:** Adjusts volume by moving position, reducing excessive bone deletion, lowering non-union risk, and maintaining stability.
  • **Fixation:** Ensures firm fixation of both front and side cheekbones to minimize post-operative movement or separation.

Hospital Reputation & Patient Review Analysis

Positive Feedback

  • Natural Results

    Patients frequently praise the creation of a "natural and classy image rather than a flashy and artificial line," reflecting Dr. Park's philosophy of avoiding excessive resection.

  • Honest Counseling

    Numerous reviews highlight the hospital's integrity, stating that unnecessary surgeries are not recommended, and patients are frankly advised based on their actual condition.

  • High Professionalism & Trust

    Dr. Jong-Lim Park's calm demeanor, professional explanations, and anatomical expertise instill trust, particularly reassuring patients apprehensive about bone surgery.

  • Comprehensive Aftercare

    Satisfaction is high with the post-operative management, including swelling management kits and direct progress checks by the director.

Negative Feedback & Controversies (Considerations)

  • Anesthesia and Monitoring Issues (Overseas Patient Case)

    An overseas patient reported concerns about the anesthesiologist leaving the room during general anesthesia, conflicting with the hospital's emphasized safety systems. This requires careful investigation and clarification.

  • Agency and Cost Issues

    Some international patients claim that booking through medical tourism agencies resulted in significantly higher quotes compared to direct hospital contact, along with issues regarding promised discounts.

  • Complaints Regarding Specific Medical Staff

    There are past unsatisfactory reviews (shape dissatisfaction, attitude) concerning Director In-Soo Song, a former rhinoplasty director. His current status at the hospital is unclear and requires verification.

Comprehensive Analysis & Conclusion

Strengths of 345 Plastic Surgery

  • Verified Medical Staff: Surgeries performed directly by specialists with over 20 years of experience from SNU and Banobagi, with Dr. Jong-Lim Park's high authority in facial contouring.
  • Synergy of Collaboration: Integrated surgical planning through expert collaboration on bone (Dr. Park Jong-Lim) and soft tissue (Dr. Han Kyu-Nam) enhances facial contouring results.
  • Safety Orientation: Policies like CCTV disclosure, resident anesthesiologists, and avoidance of unreasonable surgeries demonstrate a strong commitment to patient safety.
  • Technical Differentiation: Proprietary surgical methods such as 'Invisible V-line' and 'Double Adhesion Facial Contouring' effectively reduce side effects and maximize outcomes.

Important Considerations

  • Cost and Reservation: Due to the renowned director and prime Gangnam location, costs are on the higher side, and appointment waiting times may be extensive.
  • Caution for Overseas Patients: Agency fees can inflate prices; it is advisable for international patients to communicate directly with the hospital or compare quotes through multiple channels.
  • Verification of Safety Systems: In light of past negative feedback regarding anesthesia monitoring, it is crucial to reconfirm the dedicated anesthesia system and CCTV viewing availability during consultations.

345 Plastic Surgery and Representative Director Jong-Lim Park can be defined as a hospital that is "faithful to the basics but strong in details."

Rather than flashy marketing, it is a suitable choice for patients seeking 'safe and natural plastic surgery' based on the honor of a two-generation medical family and the skills of SNU-alumni medical staff. In particular, for patients wishing to solve facial contouring surgery and the consequent sagging side effects simultaneously, the collaborative system of Directors Park Jong-Lim and Han Kyu-Nam will be an attractive solution. However, sufficient consultation and verification of safety devices prior to the decision for surgery are essential.

#TrustedExpertise #HolisticContouring #PatientSafety