Executive Summary: Key Findings
Institution
Zen Clinic (Plastic Surgery) & The Zen Clinic (Dermatology/Beauty) in Busan's Centum City, offering specialized care.
Leadership
Led by Representative Director Kim Kyung-min (Pusan National University Medical School) with Director Park Hye-ryun overseeing dermatology.
Clinical Focus
Dr. Kim specializes in breast augmentation, body contouring, and facial aesthetic surgery. Clinic features high-end anti-aging procedures.
Reputation
High satisfaction on medical apps (9.2/10) following "Natural Beauty" philosophy, yet moderate reception on independent community forums (3.4/5).
Representative Director Kim Kyung-min
Dr. Kim Kyung-min
Representative Director, Zen Clinic
Plastic Surgery Specialist
Key Affiliations
- Korean Academy of Cosmetic Surgery (KACS)
- Korean Academy of Aesthetic Surgery & Medicine
- Korean Academy of Aesthetic Surgery
- Asian Academy of Cosmetic Surgery
- Japan Academy of Cosmetic Surgery
Academic & Professional Background
- Graduated from **Pusan National University Medical School**
- Medical License obtained: February 25, 2008 (Over 15 years of clinical experience)
- Primary surgeon and Representative Director of Zen Clinic
Medical Philosophy: "Natural Beauty"
Dr. Kim and Zen Clinic advocate a "Medical Beauty Stylist" approach, prioritizing "Natural Beauty" tailored to each individual rather than standardized procedures.
- **Customization:** Focus on individual needs over fleeting trends.
- **Patient-Centric Care:** Emphasizes putting the customer first.
- **Safety:** Strict adherence to a "Dedicated System" (preventing ghost surgery) and rigorous hygiene protocols.
Zen Clinic: Institutional Overview
Location & Infrastructure
Strategically located in the **Centum Imperial Tower, U-dong, Haeundae-gu, Busan**, a prime hub for medical tourism and commerce. The clinic occupies the 9th floor.
Highly accessible, situated near **Centum City Station and BEXCO Station**. Features dedicated spaces for consultation, surgery, and post-operative recovery.
Operating Hours
- **Weekdays (Mon-Thu):** 10:00 AM – 7:00 PM
- **Friday (Late Night Treatment):** 10:00 AM – 9:00 PM
- **Saturday:** 10:00 AM – 2:00 PM (Closed 2nd and 4th Saturdays)
- **Sunday/Holidays:** Closed
Dual-Track Operational System
Zen Clinic operates as two distinct yet cooperative entities, ensuring specialized expertise and liability management:
Zen Clinic (Plastic Surgery)
Led by Representative Director Kim Kyung-min.
Focuses on surgical interventions: breast augmentation, liposuction, ocular surgery.
The Zen Clinic (Beauty/Dermatology)
Led by Representative Director Park Hye-ryun.
Handles non-surgical treatments: lasers, skincare, petit procedures (fillers/toxins).
Clinical Specialties & Major Procedures
Surgical Interventions (Dr. Kim Kyung-min)
Breast Surgery
- Flagship service focusing on "Natural Breast Lines" and overall body balance.
- Utilizes implants such as **Mentor Smooth** and **Mentor Xtra**.
- Pricing: ~4.4M - 6.6M KRW depending on implant.
Body Contouring & Liposuction
- "Fat Plastic Surgery" including Liposuction and Fat Grafting.
- **Volume Boom Boom Natural Fat Grafting** offered for facial volume restoration.
- Pricing for Fat Grafting: ~1.65M KRW.
Facial Surgery (Eyes & Nose)
- **Eye Surgery:** Blepharoplasty, lower blepharoplasty, fat repositioning for aging signs.
- **Nose Surgery:** Core competency for aesthetic refinement.
Non-Surgical & Dermatological Procedures (The Zen Clinic)
Lifting & Anti-Aging
- Premium devices for non-invasive rejuvenation.
- **Ultherapy Prime:** HIFU treatment (e.g., 300 shots + LDM + mask ~1.15M KRW).
- **Thermage FLX:** Skin tightening, with authentic tip certificate and shot count verification.
- Other: InMode, Titanium Lifting, Thread Lifts.
Skin Regeneration & Injectables
- **Injectables (Petit):** Botox, Fillers, Rejuran Healer, Juvelook.
- **Laser Treatments:** For pigmentation (melasma/blemishes), tattoos, hair removal (PicoSure, Excel V).
- Popular combination treatments like Mirajet + Juvelook/Rejuran.
Reputation & Market Analysis
Quantitative Ratings Overview
Reputation varies significantly across platforms, reflecting different user demographics:
Gangnam Unni (Medical App)
Overall Hospital Rating: 9.2 / 10 (127 evaluations)
Dr. Kim Kyung-min Rating: 9.3 / 10 (59 reviews)
High scores indicate strong patient satisfaction among younger, cosmetic-focused demographic. ("Excellent Customer Evaluation Hospital" badge)
Sungyesa (Plastic Surgery Community)
Overall Rating: 3.4 / 5
More critical and conservative user base, where average ratings are common and revision discussions are more open.
Qualitative Feedback & Market Positioning
Positive Aspects from Reviews
- **Staff Kindness & Detailed Explanations.**
- **Procedural Transparency:** Verification of genuine tips (Thermage) and visible shot counts.
- **Effectiveness:** High satisfaction with breast surgery results and lifting procedures.
- **Facility:** Clean environment, appreciated "treatment room name system."
- **Anesthesia Option:** Availability of sleep anesthesia for painful treatments like Ultherapy.
Market Positioning
- Positions as a "Premium" yet "Accessible" clinic in Busan.
- **Location Strategy:** Targets high-income demographic in Centum City.
- **Comprehensive Care:** Dual-track system maximizes "Customer Lifetime Value" through cross-referrals.
- **Transparency Marketing:** Addresses fears of "shadow doctors" with "Real Name" medical staff disclosure.
Conclusion & Core Value
Zen Clinic, under Dr. Kim Kyung-min's leadership, offers a modern, integrated approach to aesthetic medicine, serving as a comprehensive destination for aesthetic improvement in Busan's Centum City.
Strengths
- **Clear Leadership:** Dr. Kim's established credentials and Pusan National University background.
- **Integrated Services:** Ability to handle major surgeries (Breast/Liposuction) and maintenance treatments (Laser/Lifting).
- **High Patient Satisfaction (Apps):** Strong ratings on major platforms.
- **Transparency:** Commitment to genuine equipment and safety.
Considerations
- **Platform Discrepancy:** Difference between app ratings and community forum scores.
- **Regional Focus:** Primarily localized marketing and reputation in Busan/Gyeongnam.
For patients prioritizing a natural aesthetic, especially for breast augmentation or premium lifting procedures in the Busan region, Zen Clinic presents a highly reputable option.