In-Depth Analysis Report

JOA Plastic Surgery

Representative Director Jwa Seung-jun

Scar Treatment Stem Cell Regeneration Reconstructive Expertise

Core Summary

Institution Overview

JOA Plastic Surgery, near Sinnonhyeon Station, embodies 'becoming better'. It operates a single representative director system, ensuring responsible treatment without shadow doctors.

Medical Staff Expertise

Director Jwa Seung-jun holds a Master's from Yonsei University and extensive experience at Sinchon Severance Hospital. He specializes in scar treatment and reconstructive surgery, with recent international publications like the 'Donut DIEP Flap'.

Key Clinical Fields

Beyond general cosmetic surgery, the clinic differentiates itself with 'Stem Cell-Based Scar Treatment'. It focuses on regenerating skin for self-harm scars, keloids, and facial scars, rather than simple removal.

Reputation and Issues

High ratings (9.4~9.9) on platforms like Gangnam Unni and Yeoshin Ticket for meticulous consultations. However, past patient complaints regarding under-eye fat removal need comprehensive consideration by medical consumers.

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Representative Director Jwa Seung-jun: In-Depth Analysis

Education and Major Career

  • Education: Master of Medicine, Yonsei University Graduate School (Specialization: Plastic Surgery)
  • University Hospital Career:
    • Former) Clinical Fellow, Department of Plastic Surgery, Sinchon Severance Hospital
    • Former) Clinical Research Assistant Professor, Department of Plastic Surgery, Sinchon Severance Hospital
    • Former) Clinical Professor, Scar Laser Center, Sinchon Severance Hospital
    • Current) Outpatient Professor, Department of Plastic Surgery, Sinchon Severance Hospital
  • Academic Activities:
    • Lifetime Member and Teaching Specialist, Korean Society of Plastic and Reconstructive Surgeons
    • Regular Member, Korean Association of Plastic Surgeons
    • Regular Member, Korean Society for Aesthetic Plastic Surgery
    • Regular Member, Adipose Plastic & Stem Cell Research Society of KSPRS

Academic Research and Paper Achievements

The Donut DIEP Flap: A Novel Scarless Technique (Plastic and Reconstructive Surgery, 2024)

Proposed a new surgical method to drastically reduce the long abdominal scar in DIEP flap breast reconstruction, using a circular (Donut) design centered on the navel. Published in PRS, a world-renowned plastic surgery journal, highlighting high expertise in high-difficulty reconstructive surgery and microsurgery.

Keloid and Scar Related Research

  • The effect of Sirt1 induced by resveratrol on keloid development (Thesis, expected 2025): Molecular biological research.
  • Extralesional cryotherapy combined with intralesional triamcinolone injections after keloid excision (AAPS, 2023): Clinical research on preventing recurrence.

Other Reconstruction Research

  • Reconstruction using PCL scaffolds after partial mastectomy (Polymers, 2022).
  • Application of free flap surgery for hand lesions (APS, 2017).

This research history proves Director Jwa Seung-jun has specialized expertise in tissue regeneration, scar management, and micro-reconstructive surgery beyond simple cosmetic surgery.

Hospital Overview and Operational Philosophy

Hospital Information and Location

JOA Plastic Surgery is located at 2nd Floor, Hanil UN-I, 7 Sapyeong-daero 56-gil, Seocho-gu, Seoul. It offers excellent accessibility, approximately 100m from Exit 8 of Sinnonhyeon Station on Seoul Subway Line 9. The interior is designed privately for patient psychological stability, providing a pleasant environment from consultation to post-operative care.

Brand Identity and Philosophy

The hospital name 'JOA' is derived from the Korean adjective "to get better," promoting the slogan "More beautiful, more natural, better looking, and more comfortable than before."

Director Jwa Seung-jun defines plastic surgery as "a discipline starting from wound healing," emphasizing the management of wounds from beginning to end, beyond just changing appearances.

Operational System

  • Single Director Responsible Care: Director Jwa Seung-jun personally handles everything from consultation to post-operative scar management to prevent concerns about shadow doctors.
  • Safety and Anesthesia System: Local, sedation, and general anesthesia are applied based on surgery type. General anesthesia is principled for cases requiring position changes (e.g., large-volume liposuction) to ensure patient safety.
  • Clinic Hours: Weekdays 10:00 AM - 7:00 PM; Fridays night clinic until 9:00 PM; Saturdays until 3:00 PM; Closed on Sundays.
Hospital Map / Interior Placeholder

Key Clinical Fields and Procedure Characteristics

Scar & Stem Cell Clinic

This is one of the clinic's most differentiated competitive edges, applying university hospital-level scar treatment and stem cell research. Approaches scars with the concept of 'Remodeling' the skin anew.

  • Target: Self-harm scars (multiple scars), keloids, burn scars, post-operative scars, facial scars.
  • Core Technologies:
    • Stem Cell Skin Regeneration: Induces regeneration of damaged tissues and improves skin texture.
    • Complex Laser Procedures: Uses various laser equipment (CO2 Pinhole, PicoCare, Majesty, Clarity 2, UltraPulse) in combination.
    • Utilization of Juvelook: Combines skin boosters for pitted scars or tissue defect areas.

Eye Surgery (Eye JOA)

Provides customized surgery by analyzing the individual's eye shape, opening strength, and skin thickness.

  • Endoscopic Brow Lift (Brow JOA): Minimal incision inside hairline, dissection via endoscope, fixation with Endotine. Short surgery time, same-day discharge.
  • Double Eyelid Surgery: Selects optimal method (natural adhesion, partial incision, incision) based on eyelid fat and skin sagging.
  • Ptosis Correction and Canthoplasty: Corrects sleepy-looking eyes (ptosis) and adjusts eye size/angle (medial, superior, lateral, lower canthoplasty).

Nose Surgery (Nose JOA)

Pursues functional improvement and aesthetic harmony simultaneously, mixing implants and autologous tissues.

  • Diversity of Materials:
    • Autologous Tissue: Ear cartilage, septal cartilage, rib cartilage, autologous dermis for natural lines and minimal side effects.
    • Implants: Customized silicone based on 3D CT analysis or donated cartilage for precision and reduced surgery time.
  • Surgical Scope: Improves overall nose shape including bridge, tip, alar reduction, and hump nose correction.

Breast and Body Surgery (Volume & Line JOA)

  • Breast Surgery: Performs augmentation, reduction, and correction surgeries. Patient satisfaction is enhanced through virtual checks with implants. Based on high understanding of breast reconstruction and cosmetic surgery as the author of the 'Donut DIEP Flap' paper.
  • Liposuction: Performs 360-degree 3D suction tailored to specific areas (arms, abdomen, thighs). Prevents unevenness by precise suction considering thin skin or fibrous areas.

Reputation and Market Analysis

Positive Evaluations and Strengths

  • High Patient Satisfaction: Records high ratings of 9.4/10 (654 reviews) on 'Gangnam Unni' and 9.9/10 (10+ reviews) on 'Yeoshin Ticket'.
  • Quality of Consultation: Patients positively evaluate the meticulous and kind consultation process, with recommendations limited to necessary procedures. The single director system builds trust.
  • Expertise in Scar Treatment: Recognized as a specialized hospital for intractable scars (self-harm, keloids) due to its dedicated programs.

Considerations and Issues

  • Information on Medical Disputes: Some search results mention a past conflict involving a patient complaining of strabismus after under-eye fat removal, with the hospital reportedly warning of defamation. Medical consumers should consider this information comprehensively.
  • Limitations of Platform Reviews: Reviews on plastic surgery apps are often linked to events or discounts, limiting their objectivity. Cross-verification from various channels is recommended.
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Conclusion and Suggestions

JOA Plastic Surgery and Representative Director Jwa Seung-jun hold a differentiated position in the cosmetic surgery market due to 'expertise from a former university hospital professor' and 'technology focused on scars/reconstruction'. Director Jwa's recent research achievements, such as the 'Donut DIEP Flap', demonstrate deep knowledge in anatomical understanding and tissue preservation beyond simple cosmetic procedures.

Suggestions for Patients and Medical Consumers:

  • Scar Treatment: For patients suffering from self-harm scars or intractable keloids, the clinic's program combining stem cells and lasers offers an effective alternative.
  • Utilization of Consultation: Leveraging the single director system, it's crucial to communicate directly and thoroughly with the director about one's condition, surgical limitations, and potential side effects during consultation.
  • Balance of Information: While acknowledging high platform ratings and academic achievements, it's advisable to refer to any searched medical dispute cases, carefully review explanations on side effects in surgical consent forms, and clarify the scope of post-operative care guarantees.

JOA Plastic Surgery is analyzed as a hospital aiming to heal not only external beauty but also the wounds of patients' hearts, based on the philosophy of "plastic surgery starting from wound healing."

References and Sources

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[2] joaps.kr

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[4] Link

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[6] yeoshin.co.kr

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[9] youtube.com

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[13] gangnamunni.com

[14] yeoshin.co.kr

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[16] gangnamunni.com

[17] youtube.com

[18] sungyesa.com

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[20] youtube.com