Chiu Plastic Surgery · Cheon Nam-ju Analysis Report

Executive Summary

Signature Rhinoplasty

Specializes in 'Jaryeohan' style and 'Jikban-beoseon' line Rhinoplasty, balancing glamour with naturalness.

Autologous Tissue Focus

Pioneers 'No-Implant Rhinoplasty' utilizing autologous tissues to significantly reduce potential side effects.

Patient-Centered Approach

Highly reputed for communication-driven counseling and meticulous post-operative care, fostering patient trust.

Experienced Leadership

Led by Director Cheon Nam-ju, bringing extensive clinical experience from top-tier large plastic surgery hospitals.

Hospital Overview and Brand Philosophy

1.1 Hospital Information and Location

Chiu Plastic Surgery is located on the 9th floor of the KBL Center, 110 Dosan-daero, Gangnam-gu, Seoul, the center of plastic surgery in Korea. It is adjacent to Exit 1 of Sinsa Station on the subway, providing excellent accessibility and securing convenience for both foreign and domestic patients. Consultation hours are from 10:00 AM to 7:00 PM on weekdays and until 4:00 PM on Saturdays, offering a schedule that considers the visits of office workers and students.

1.2 Brand Identity: 'Chiu (Healing)' and 'Communication'

The name of the hospital, 'Chiu', expresses the will to treat the mind by resolving the patient's psychological withdrawal or complexes beyond simple cosmetic improvement. Representative Director Cheon Nam-ju sets "to heal" and "to communicate" as the core values of the hospital and prioritizes accurately grasping needs through 1:1 customized counseling with patients. This is interpreted as an attempt to avoid the harms of 'factory-type surgery' that can occur in large hospital systems and to introduce the concept of a 'primary physician' who focuses on each individual patient.

1.3 In-house Facilities and Safety Systems

Chiu Plastic Surgery is equipped with a systematic medical system for patient safety and convenience:

CCTV Observation System: CCTV is installed in the operating room to resolve anxiety about substitute surgery (ghost surgery) and ensure transparency.
Emergency Safety System: Equipment and systems are in place for emergencies, and efforts are made to secure anesthesia safety through the presence of an anesthesiologist or a cooperative system.
Recovery and Aftercare: Dedicated recovery rooms and aftercare programs (such as hyperbaric oxygen therapy) are operated to help with swelling management and recovery after surgery, supporting patients' quick return to daily life.

In-depth Analysis of Medical Staff

Representative Director Cheon Nam-ju

Director Cheon Nam-ju is the founder and representative director of Chiu Plastic Surgery and possesses high recognition in the fields of rhinoplasty and revision surgery.

Education and Training:

Graduated from Soonchunhyang University College of Medicine and completed Master's/Doctoral courses at the same graduate school.
Completed Plastic Surgery Residency and served as a Clinical Fellow at Soonchunhyang University Hospital.

Major Career:

Former Director at Cinderella Plastic Surgery: Accumulated surgical know-how for various cases through experience working at a large plastic surgery clinic.
Former Director at DA Plastic Surgery: Worked as a key medical staff member at one of the top-tier large hospitals in Korea, gaining trendy aesthetic sense and high-difficulty surgical experience.
Listed in Marquis Who's Who in the World, 2018.

Academic Activities:

Life Member of the Korean Society of Plastic and Reconstructive Surgeons and Regular Member of the Korean Society for Aesthetic Plastic Surgery.
International Member of the American Society of Plastic Surgeons (ASPS) and Regular Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS).
As a Regular Member of the International Society of Plastic Regenerative Surgeons (ISPRES), sharing the latest insights in stem cells and tissue regeneration.

Director Choi Yean-soo

Director Choi Yean-soo is a key medical staff member responsible for diagnosis and treatment alongside Representative Director Cheon Nam-ju. As a female specialist, she highlights delicate counseling and surgery as her strengths.

History:

Graduated from Soonchunhyang University College of Medicine and Graduate School, completed Plastic Surgery Residency and served as a Clinical Fellow at Soonchunhyang University Hospital.

Specialty:

Covers eye surgery, rhinoplasty, lifting, and petit plastic surgery such as fillers/botox.
Receives positive evaluations for her counseling ability to delicately grasp the needs of female patients in particular.

Major Procedures and Technical Characteristics

Chiu Plastic Surgery performs various plastic surgeries such as eyes, nose, fat grafting, and lifting, but its core competitiveness lies in Rhinoplasty.

3.1 Signature Rhinoplasty: 'Jaryeohan' Line and 'Jikban-beoseon'

Chiu Plastic Surgery pursues results that are sensitive to trends but not excessive.

Jaryeohan Rhinoplasty: Aims for a style that is a compound of 'Natural' (Ja-yeon) and 'Fancy' (Hwa-ryeo). This style makes features distinct without looking artificial, highly preferred by the MZ generation and patients in their 20s and 30s.
Jikban-beoseon Line: Mainly performs the 'Jikban-beoseon' (Straight-Curve) line where the nose bridge extends straight while the nose tip is slightly upturned. This creates a sophisticated and urban image.

3.2 No-Implant Rhinoplasty

For patients who have a rejection of artificial implants or are concerned about side effects, a surgical method using only autologous tissues is actively implemented.

Materials: Septal cartilage, ear cartilage, autologous rib cartilage, autologous dermis, temporal fascia, etc. are used.
Advantages: Significantly low risk of side effects like contracture, inflammation, and translucency. Natural appearance, not visible in X-ray or CT scans.
Technology: Requires high proficiency from the operating surgeon due to difficulty in handling autologous tissue and predicting absorption rates. Director Cheon Nam-ju possesses the know-how to elaborately carve these tissues for smooth connections.

3.3 Revision Surgery and High-Difficulty Rhinoplasty

There is abundant experience in revision surgery for high-difficulty cases such as contracted nose, deviated nose, humped nose, and bulbous nose. An approach is taken to solve both functional problems (rhinitis, deviated nasal septum, etc.) and aesthetic problems simultaneously by precisely analyzing the causes of previous surgical failures (utilizing 3D CT, etc.).

3.4 Eye Surgery and Anti-Aging Surgery

Eye Surgery: Performs natural adhesion non-incision method, incision method, canthoplasty (epicanthoplasty/lateral/lower/upper), and ptosis correction, with customized surgery considering patient's eyelid thickness and fat amount.
Anti-aging/Lifting: Provides anti-aging solutions through upper/lower blepharoplasty for middle-aged people, brow lift, face lift, thread lift, and lifting procedures like Shurink Universe.

Reputation and Patient Feedback Analysis

4.1 Positive Evaluation Factors

Communication-Centered Counseling: Numerous reviews positively evaluate the counseling attitude of Director Cheon Nam-ju and Director Choi Yean-soo. They gain trust by accurately grasping patient needs, not recommending unnecessary surgeries, and honestly explaining limitations and potential side effects.
Naturalness of Results: Satisfaction with rhinoplasty results is high enough that the nickname "Kobuji (Father of Nose)" is mentioned. In particular, the prevailing opinion is that they create lines that are not artificial and harmonize with the face.
Aftercare: Reviews confirm that swelling management and progress checks are meticulously conducted after surgery, and that they respond responsibly when problems occur.

4.2 Considerations and Critical Perspectives

Waiting Time: Due to the nature of a popular hospital, long waiting times for consultation and surgery can be pointed out as an inconvenience by some patients.
Cost: The price range may be reasonable or somewhat high compared to factory-type hospitals that promote low-price events, but many opinions state that it is at an acceptable level considering customized surgery and expertise. Accessibility is increased by presenting various event prices through apps like Gangnam Unni.
Need for Information Screening: Since marketing reviews may exist across the plastic surgery industry, communities like Sungyesa recommend referring to verified reviews through systems like "Broker Blocking System". Chiu Plastic Surgery is also active in marketing activities, so it is important to cross-verify with actual before-and-after photos and specific text reviews.

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Comprehensive Analysis and Conclusion

Chiu Plastic Surgery is solidifying a firm position in the Gangnam plastic surgery market based on Representative Director Cheon Nam-ju's abundant clinical experience and the firm medical philosophy of 'Healing'. By combining the technical skills of a director from a large hospital with the meticulous management system of a private clinic, it stands out in the fields of 'Jaryeohan Jikban-beoseon Rhinoplasty' and 'No-Implant Rhinoplasty'.

1

Expertise: Proficiency of medical staff with backgrounds from Soonchunhyang University Medical School and as directors of large hospitals.

2

Safety: Minimization of side effects through CCTV installation, real-name surgery, and orientation towards using autologous tissues.

3

Aesthetics: Implementation of the latest trend 'Jaryeohan' style tailored to individual facial proportions.

4

Reliability: A counseling process that avoids overtreatment and emphasizes communication.

In conclusion, Chiu Plastic Surgery is analyzed as a medical institution suitable for patients who want natural yet sophisticated changes centering on rhinoplasty, and for patients who value sufficient communication with the operating surgeon and customized management rather than factory-type surgery.