Analysis Report

Rebian Clinic

Lee Se-hyun 대표원장 심층 분석

이비인후과 전문의 비수술 코성형 1인 책임 진료

Key Summary

Expertise and Background

Rebian Clinic's Representative Director Lee Se-hyun is an otolaryngologist and Doctor of Medicine who graduated from Korea University College of Medicine and trained at Asan Medical Center. He has accumulated extensive clinical experience serving as the director at several hospitals including Core Plastic Surgery and Artline Plastic Surgery.

Philosophy and Specialties

Rebian Clinic focuses on "No-implant Rhinoplasty" and "Functional Rhinoplasty (Rhinitis, Deviated Septum, etc.)". A key feature is avoiding the use of artificial implants (such as silicone) and utilizing autologous tissues to minimize side effects and pursue natural lines.

Reputation and Patient Feedback

On medical apps (Gangnam Unni, Babitalk), the clinic records very high ratings, indicating high satisfaction with surgical results. There is particularly high praise for functional improvements and aesthetic naturalness. Some communities mention a direct consultation style or waiting times.

Location and Accessibility

Located in Cheongdam-dong, Gangnam-gu, Seoul (near Apgujeong Rodeo Station), it operates under a one-person representative director system, equipped with a system where the director handles everything from consultation and surgery to aftercare.

Clinic Overview and Operational Philosophy

Basic Information

  • Location: 6th Floor, Gongsin Jinhung Building, 830 Seolleung-ro, Gangnam-gu, Seoul (Cheongdam-dong)
  • Accessibility: Near Exit 4 of Apgujeong Rodeo Station
  • Operating Hours:
    • Weekdays: 10:00 AM - 7:00 PM
    • Saturdays: Until 4:00 PM
    • Sundays: Closed

Operational System and Philosophy

The biggest feature of Rebian Clinic is the 'One Representative Director Dedicated System'. It fundamentally excludes the issue of 'Shadow Doctors (Surrogate Surgery)' that can occur in large plastic surgery clinics, with Representative Director Lee Se-hyun directly involved in everything from consultation to surgery and recovery management.

This acts as a factor that instills high trust in patients, emphasizing safety and responsibility through the slogan "Medical staff with 25 years of experience handles all consultations and surgeries". Additionally, the clinic operates a dedicated recovery room and secures surgical safety through a cooperative system with anesthesiologists (collaborating doctors).

Representative Director Lee Se-hyun

Education & Specialist Qualifications

  • Graduated from Korea University College of Medicine
  • Internship & Residency at Asan Medical Center
  • Ph.D. in Medicine from Asan Medical Center Graduate School
  • Otolaryngologist (ENT Specialist)

Major Career

  • Former Director at Core Plastic Surgery
  • Former Director at Artline Plastic Surgery
  • Former Co-Director at Teuim Plastic Surgery
  • Former Director at Image Plastic Surgery
  • Former Department Head at Bundang Jesaeng Hospital and Armed Forces Capital Hospital
  • Outpatient Professor and Clinical Advisor at Asan Medical Center

Academic Activities

  • Regular Member and Founding Member of the Korean Academy of Facial Plastic and Reconstructive Surgery
  • Director and Financial Director of the Korean Academy of Cosmetic Surgery
  • Regular Member of the Union Internationale de Médecine Esthétique (UIME)
  • Regular Member of the International Rhinologic Society (IRS)
  • Regular Member of the Korean Rhinologic Society

Major Procedures and Technical Features

Rebian Clinic's treatment areas include rhinoplasty, eye surgery, lifting, and fat grafting, but its core competence is focused on Rhinoplasty.

Non-implant Rhinoplasty

Rebian Clinic's signature procedure is 'Non-implant Rhinoplasty'. This is a method of shaping the nasal bridge and tip using only the patient's autologous tissues without using artificial implants like silicone or Gore-Tex.

  • Materials Used: Mainly uses septal cartilage, ear cartilage, and autologous dermis. Autologous tissues have no rejection reaction, and the risk of side effects such as inflammation or contracture is significantly lower.
  • Target Patients: Recommended for patients who have resistance to artificial implants, concern about implant visibility due to thin skin, or require revision surgery due to past implant side effects.
  • Technical Features: Uses autologous dermis or fascia on the nasal bridge to create a soft line, and uses cartilage on the tip to secure support. This aligns with the recent trend favoring a natural 'straight-slightly curved (Jikban-beoseon)' line.

Functional Rhinoplasty

Leveraging the strength of an otolaryngologist, this surgery resolves functional problems of the nose simultaneously with aesthetic improvement.

  • Scope of Treatment: Corrects rhinitis, deviated nasal septum (curved cartilage inside the nose causing congestion), nasal valve stenosis, etc.
  • Insurance Application: Since it involves surgery for disease treatment purposes, it is often covered by private indemnity insurance (loss medical expense insurance), reducing the economic burden on patients.

Other Procedures

  • Bulbous/Hump Nose Correction: Specialized in correcting special nose shapes such as wide nasal alae or protruding nasal bridges.
  • Revision Surgery: Performs high-difficulty revision surgeries for patients who have experienced failure or side effects (contracture, inflammation) from previous surgeries.

Reputation and Patient Reviews

The reputation of Rebian Clinic shows somewhat different patterns depending on the nature of medical information platforms and communities.

Positive Evaluation

  • High Ratings: Maintained high ratings of 5.0 out of 5.0 or 9.8/10 on apps like Gangnam Unni and Babitalk.
  • Surgical Results: Reviews saying "Natural," "Not excessive," and "Breathing became comfortable as functional problems were resolved" are dominant.
  • Aftercare: Satisfaction with post-operative care systems such as swelling management and skin care is mentioned.

Mixed / Critical Evaluation

  • Consultation Style: Opinions that Director Lee's consultation style is "Tsundere (seemingly indifferent but caring)" or "Somewhat cold", and "Consultation is short" are present.
  • Diagnostic Method: Some reviews pointed out that CT scan results were not sufficiently explained, or that consultation proceeded without taking photos. 'Cat Surgery' was also mentioned.
  • Waiting Time: As a popular clinic, long waiting times are pointed out as a disadvantage.

Overall Reputation

Comprehensively, Rebian Clinic is positioned as "A clinic that values certain surgical results and safety over friendly service." It receives high support from patients who pursue naturalness and functional health rather than flashy and obvious plastic surgery.

Conclusion and Implications

Rebian Clinic and Representative Director Lee Se-hyun have established a unique territory in the Gangnam plastic surgery market based on clear expertise in 'Non-implant Rhinoplasty based on Otolaryngology Specialists'.

1. Expertise

Directly performed by an otolaryngologist and Ph.D. from Asan Medical Center, possessing excellent anatomical expertise.

2. Safety

Suggests alternatives using autologous tissues to patients concerned about artificial implant side effects, and poses no risk of surrogate surgery due to the one-person dedicated system.

3. Marketability

The strategy of providing private insurance benefits and aesthetic satisfaction simultaneously through 'Functional Rhinoplasty', capturing both beauty and function, works effectively.

Rebian Clinic is judged to be a hospital that focuses on the essence of surgery, 'Results' and 'Safety', rather than flashy marketing, and is analyzed to provide optimized medical services especially for patients with both functional nose problems and aesthetic concerns.