Analysis Report

Jiwoogae Clinic

In-depth Analysis of Representative Director Han Dong-yeop

Fat Dissolving Titanium Lifting Customized Aesthetics

Key Points

Institution Identity

Jiwoogae Clinic (Dr. Eraser Clinic) is a specialized aesthetic medical facility in Gangnam, Seoul, focusing on non-surgical body contouring and anti-aging. "Jiwoogae" (Eraser) signifies removing unwanted physical traits.

Leadership

Led by Dr. Han Dong-yeop, a Family Medicine Specialist from "factory-type" clinics. He founded Jiwoogae in 2022 to offer customized, 1:1 patient care.

Signature Procedures

Flagship "Jiwoogae Injection" (Eraser Injection) is a steroid- and PPC-free fat-dissolving formulation. The clinic is also a designated "Key Doctor" center for Titanium Lifting.

Market Position

Positions as "high-end" yet accessible, with sensory branding (luxury amenities) and focus on safety. Reviews show varied experiences common in Gangnam's competitive market.

Representative Director: Han Dong-yeop

Academic Background & Credentials

  • Graduated from Inha University College of Medicine.
  • Completed internship and residency in Family Medicine at Inha University Hospital.
  • Outpatient Professor of Family Medicine at Inha University College of Medicine.
  • Standing Advisor at Seoul National University Pharmacy Education Training Institute.

Professional Career & Evolution

  • Former Director at Lienjang Plastic Surgery (major network clinic).
  • Former Director at Ppeum Clinic (Hongdae branch).
  • Former Director at Sangsang Clinic (Main branch).
  • Former Head of Family Medicine at Huimyeong Hospital.
  • Founded Jiwoogae Clinic in 2022, shifting from mass-production to customized care.

Professional Affiliations & "Key Doctor" Status

Dr. Han is an active member of several medical societies and recognized as a "Key Doctor" for advanced technologies, signifying high proficiency.

Korean Academy of Family Medicine Korean Society for the Study of Obesity Key Doctor: Titanium Lifting Key Doctor: Onda, PicoWay, Corage YouTube: Dr. Jiwoogae

Institutional Overview

Brand Philosophy & Location

Jiwoogae Clinic, opened in July 2022, operates under the "erasing" narrative, aiming to "erase" traces of time, unwanted fat, and skin imperfections.

  • Address: B1, Lex Tower, 108 Dosan-daero, Gangnam-gu, Seoul (Nonhyeon-dong). Strategically near Sinsa & Nonhyeon Stations.
  • Operating Hours: Extended evening hours (until 8:00 PM weekdays, 4:00 PM Sat/Wed) for working professionals.

Operational Environment & Medical Infrastructure

The clinic emphasizes a private, high-end atmosphere with customized 1:1 procedures, moving away from "factory-type" models.

  • Privacy & Amenities: Utilizes private rooms for skincare and offers luxury amenities like Byredo hand wash.
  • Advanced Diagnostics: Equipped with **FIT 3D Body Scanner** for accurate, data-driven body condition diagnosis.

Major Procedures & Clinical Focus

The "Jiwoogae Injection" (Eraser Injection)

This is the clinic's signature proprietary fat-dissolving injection for body and face contouring.

  • Mechanism: Breaks down fat cells, induces drainage, and tightens skin.
  • Safety Profile (The "3-No" Policy): Advertised as Steroid-free, PPC-free, and Hyaluronidase-free to minimize side effects.
  • Target Areas: Customized for face (v-line, double chin), arms, abdomen, and thighs.
Jiwoogae Injection
Signature Fat Dissolving
Titanium Lifting
Advanced Lifting Technology

Titanium Lifting

Dr. Han is a Key Doctor for Titanium Lifting (Soprano Titanium device).

  • Technology: Uses three simultaneous wavelengths (755nm, 810nm, 1064nm) for lifting, tightening, and brightening.
  • Clinical Application: Promoted for immediate lifting with minimal pain, designed for "looking younger."
  • Differentiation: Dr. Han developed specific protocols (Black, Red, Green modes) for tailored intensity.

Other Key Procedures

Tune Body / Tune Face

Utilizes radiofrequency and ultrasound technologies for skin tightening and fat reduction.

Skin Boosters

Offers various injectables like Rejuran Healer, Juvelook, and Exosomes to improve skin quality.

Body Scanning & Diet Coaching

Integrates FIT 3D scanner with 1:1 nutritionist management for a holistic weight loss approach.

Market Reputation & Patient Feedback

Positive Feedback

  • Detailed Design: Patients praise Dr. Han's meticulous "design" process, carefully marking treatment areas.
  • Facility & Hygiene: Cleanliness and upscale ambiance, including luxury amenities like Byredo hand wash, enhance the patient experience.
  • Pain Management: Procedures are generally reported as manageable, with the doctor skilled at quick administration.

Critical & Mixed Feedback

  • Effectiveness Variability: Some users report "no visible change" or "minimal effect" after single sessions, leading to discussions about multiple treatments.
  • Consultation Structure: Initial consultations are often counselor-led, with the doctor appearing mainly for design and procedure, which can disappoint some patients.
  • Waiting Times: Due to popularity, reports of longer waiting times are common, a typical trade-off for high-demand clinics.

Media Strategy

Dr. Han maintains an active presence on YouTube ("Dr. Jiwoogae" channel). His content focuses on education—explaining mechanisms of lifting lasers, comparing devices, and debunking myths—to build authority and trust.

Conclusion

“

Jiwoogae Clinic represents a modern evolution in the Korean aesthetic market, positioning itself in the "accessible luxury" segment. Dr. Han Dong-yeop leverages his extensive experience from high-volume clinics to offer a more curated service, focusing on safety (steroid-free injections) and advanced technology (Titanium Lifting).

While the clinic strives to distance itself from the "factory" model, the operational realities of a popular Gangnam clinic still exist. Nevertheless, Jiwoogae Clinic is a significant player for patients prioritizing branded safety protocols and specific laser lifting technologies under the guidance of a recognized specialist.

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Distinctive Features

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Safety-First Formulations

Explicit marketing of "No Steroid/No PPC" addresses major consumer concerns regarding side effects.

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Technological Expertise

Dr. Han's status as a Key Doctor for emerging devices like Titanium Lifting adds clinical authority.

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Branding Consistency

The "Eraser" metaphor is consistently applied across procedures, creating strong brand recall.