In-depth Analysis Report

Ppeum Clinic Gangnam Main Branch

Directors Kang Seok-hoon & Jeong Heon-jin Analysis

Aesthetic Medicine Non-surgical Procedures Network Hospital

Key Summary

Institution Overview

Ppeum Clinic Gangnam Main Branch is a representative network-type aesthetic medical institution in Korea, advocating a 'Total Beauty Plex' with reasonable prices and large-scale facilities.

Director Verification

Rep. Director Kang Seok-hoon (in query) is of Suwon Station Branch. Actual Rep. Director of Gangnam Main Branch is Jeong Heon-jin. This report covers both, distinguishing their affiliations.

Key Procedures & Features

Specialized in non-surgical aesthetic procedures (petit plastic surgery) such as fillers, Botox, lifting, and laser hair removal. Fixed-price and event policies are key marketing strategies.

Reputation Analysis

Often called a 'Factory-type Clinic' – signifying high cost-effectiveness and systematic operations, but also potential for short consultations and frequent medical staff changes.

Director Profiles

Representative Director Kang Seok-hoon (Ppeum Clinic Suwon Station Branch)

Current Affiliation: Representative Director, Ppeum Clinic Suwon Station Branch

Education: Graduated from Kangwon National University College of Medicine

Major Career: Former Director, Ppeum Clinic Suwon Branch

Specialty: Skin, Botox, Filler, Lifting, Other Petit Procedures

Identified as a leader of the Ppeum Clinic network's base hospital in the Suwon region.

Representative Director Jeong Heon-jin (Ppeum Clinic Gangnam Main Branch)

Education: Graduated from Seoul National University College of Medicine

Qualifications: Completed Specialist Training at Seoul National University Hospital

Reputation: Records a high rating of 9.8 (out of 10) on aesthetic medical platforms like Gangnam Unni, with numerous reviews in fillers, lifting, and rhinoplasty.

Leads the Gangnam Main Branch with a collaborative system of multiple medical staff.

Key Medical Staff (Gangnam Main Branch):

  • Director Jo Han-yong (Graduated from Seoul National University College of Medicine)
  • Director Byeon Je-ik (Surgery Specialist)
  • Director Lee San-ha
  • And a group of over 10 directors performing joint research and treatment.

Hospital Information (Gangnam Main Branch)

Location & Facility Scale

  • Address: 12th~15th Floors, 808 Tower, 470 Gangnam-daero, Gangnam-gu, Seoul. Reception on the 13th floor.
  • Accessibility: 1-minute walk from Exit 5 of Sinnonhyeon Station (Subway Line 9 and Shinbundang Line).
  • Scale: Large institution using 4 floors for waiting rooms, consultation rooms, procedure rooms, powder rooms, and care rooms. Trendy, 'Instagrammable' interior.
  • Parking: Mechanical parking within the building and nearby affiliated parking lots (CGV, etc.), valet parking service provided.

Medical Treatment Hours & Operation System

  • Weekdays: 10:30 AM ~ 9:00 PM (Night clinic implemented)
  • Saturday: 10:30 AM ~ 5:00 PM
  • Sunday/Public Holidays: 11:00 AM ~ 5:00 PM (Operation close to year-round availability)
  • Reservation System: Real-time reservations and procedure ticket purchases possible via phone, KakaoTalk, Naver Booking, and aesthetic medical apps (Gangnam Unni, Babitalk).

Key Procedures & Price Policy

Major Procedure Categories

1. Lifting

  • Equipment: Possesses latest high-end devices like Ulthera, Thermage, Shurink (Universe), Inmode, Titanium Lifting, Tuneface.
  • Features: Diverse lineup, from high-priced 'Titanium Lifting' to budget-friendly 'Shurink'.

2. Petit Plastic Surgery (Injectables)

  • Fillers: Customized procedures for areas such as lips, chin tip, forehead, and hip dip; large-volume 'Que-O-Fill' also active.
  • Botox: Offers a variety of choices by price range, stocking various domestic and imported products.

3. Skin & Body Care

  • Pigmentation Treatment: Melasma/blemish removal using Pico Toning, Repot Laser, etc.
  • Body Management: Operates fat decomposition injections such as Ppeum Slim Body Injection, SS Injection, and hair removal clinics.
  • Skin Boosters: Skin regeneration injection procedures such as Juvelook and Rejuran Healer.

Price Policy & Marketing Strategy

Open Fixed-Price System

Transparently discloses procedure prices through apps (Gangnam Unni, Yeoshin Ticket), a strategy to gain consumer trust and secure price advantage.

Trial Price Events

Sets extremely low '1-time trial prices' to attract new customers (e.g., Pico Toning 1 session for 10,000 KRW range, ultra-low price for square jaw Botox).

Package Inducement

Uses a strategy to secure loyal customers by increasing the discount rate when paying for packages of 5 or 10 sessions.

Reputation Analysis

Positive Evaluations (Pros)

  • Price Competitiveness: Despite being a large hospital in the Gangnam area, the unit price of procedures is very reasonable through bulk purchasing and volume sales strategies.
  • Possession of Latest Equipment: Quickly introduces expensive latest laser equipment (Titanium, PicoSure, etc.) that is difficult for private clinics to acquire, providing diverse procedural experiences.
  • Accessibility and Convenience: The prime location near Sinnonhyeon Station, pleasant waiting space, and night/weekend clinics act as significant advantages for busy modern people.
  • Medical Staff Competence (Specific Directors): There are numerous reviews expressing satisfaction with meticulous procedures and results regarding some medical staff, including Representative Director Jeong Heon-jin.

Negative Evaluations & Controversies (Cons)

  • Factory-type System:
    • Staff Fluctuation: Consultations are mainly conducted with the manager (coordinator), and patients often meet the doctor only when entering the procedure room. Also, complaints are raised that the performing doctor may change every time if not a designated director.
    • Short Procedure Time: Since many patients must be handled, there are 'factory-type' reviews that the procedure time is short and feels mechanical.
  • Waiting Time: There are points that the waiting time is long even after visiting with a reservation. Since there are so many visitors, the waiting room is often crowded.
  • Commercial Nature of Consultation: Some opinions exist that the upselling by consultation managers is burdensome rather than medical opinions.

Characteristic Operational Elements

  • Network Standardization: All branches strive to share procedure know-how and provide standardized medical services through regular seminars.
  • Brand Identity: Through branding that is closer to a 'beauty shop' than a hospital, the psychological barrier to medical practices is lowered.

Conclusion

Ppeum Clinic Gangnam Main Branch is a hospital symbolizing the 'large-scale' and 'popularization' trends of the Korean aesthetic medical market. Led by Representative Director Jeong Heon-jin, numerous medical staff including Seoul National University alumni are positioned, and it holds a high market share with the latest equipment and reasonable prices as weapons.

Director Kang Seok-hoon, inquired by the user, is the Representative Director leading the Suwon Station Branch of the brand and has no direct clinical association with the Gangnam Main Branch.

Comprehensive Recommendation

Recommended For:

  • Those who want regular maintenance (Botox, hair removal, basic laser, etc.) at a reasonable price.
  • Those who want to experience the latest equipment procedures.
  • Office workers who need medical treatment on weekday nights or weekends.

To Be Considered By:

  • Those who want in-depth 1:1 customized consultation and treatment from a single attending physician.
  • Those who prioritize private service without waiting time.

This report was written based on web search results and public medical staff databases as of 2025, and the hospital's operational policies may change over time.

Sources