Ppeum Clinic · Dr. Go Myeong-jin Analysis Report

Key Insights

Hospital Identity

Ppeum Clinic Gangnam Main Branch is a representative 'Factory-type' large network dermatology clinic in Korea, characterized by reasonable prices, standardized procedures, and flashy interiors.

Dr. Go Myeong-jin's Affiliation

Dr. Go Myeong-jin, a Seoul National University College of Medicine graduate, serves as Chief Director of the 'Seoul National Univ. Station Branch' but is also listed under the Gangnam Main Branch. This suggests rotational treatments or a key executive role within the network, while Dr. Jeong Heon-jin is the administrative Chief Director of Gangnam Main Branch.

Key Procedures & Reputation

Strengths lie in petit procedures (Botox, Fillers, Lifting). Highly rated for price competitiveness and accessibility, but noted for long waiting times, coordinator-led consultations, and short doctor face-time.

Foreigner Friendliness

The Gangnam Main Branch provides a foreigner-exclusive desk and interpretation services, attracting a significant number of overseas medical tourists.

Chief Director Go Myeong-jin

Dr. Go Myeong-jin is a pivotal figure within the Ppeum Clinic network, renowned for his rigorous academic background and extensive practical experience in medical aesthetics.

Education: Graduated from Seoul National University College of Medicine
Career: Director of 'Toxnfill' Hongdae/Sinchon branch, Representative Director of Ppeum Clinic Seoul National Univ. Station Branch. Associated with Gangnam Main Branch for procedures.
Fields of Expertise: Skin, Fillers, Lifting, Botox. Strong clinical experience in fillers and lifting procedures.
Academic Activities: Active lecturer on lifting devices (e.g., All-tight) at organizations such as the Korean Laser Association for Dermatology and Plastic Surgery.

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"His background as an SNU Medical School graduate ensures high credibility, and patients frequently praise his meticulous procedures and kind explanations, contributing to a sense of trust and comfort."

- Patient Review Analysis

Ppeum Clinic Gangnam Main Branch: Overview

Location & Facilities

Ppeum Clinic Gangnam Main Branch is strategically located in the **808 Tower**, a landmark on Gangnam-daero, nestled between Sinnonhyeon Station (Line 9, Shinbundang Line) and Gangnam Station (Line 2, Shinbundang Line). This prime location ensures high accessibility for both local and international visitors.

Address: 12th~15th Floor, 808 Tower, 470 Gangnam-daero, Gangnam-gu, Seoul (Reception on 13th floor)
Scale: A large-scale facility spanning four floors, designed to optimize patient flow with separate areas for lobby, consultation, procedure, care, and powder rooms.
Hours: Weekdays 10:30 AM ~ 9:00 PM (Night Clinic), with weekend consultations available to maximize accessibility.

Brand Identity & Operational System

Moving beyond the conventional sterile hospital image, Ppeum Clinic employs trendy and vibrant interiors to differentiate itself, creating a unique brand experience.

Concept: A kitschy, colorful aesthetic, reminiscent of a 'Barbie' doll box or a fashion flagship store, aims to make hospital visits feel like 'shopping' or 'play' rather than mere 'treatment'.
Operational Model: As a 'Large Factory-style Clinic', it offers transparent and competitive pricing through its website and apps, attracting a wide demographic. The system emphasizes a clear division of labor: Reception → Coordinator Consultation → Anesthesia → Doctor Procedure → Return Home, allowing doctors to focus solely on procedures to increase turnover rates.
Note: While efficient, this model can lead to significant waiting times despite a reservation system, a common characteristic of factory-type clinics.

Major Procedures & Technical Features

Lifting & Anti-aging

The clinic boasts an array of advanced lifting devices, focusing on non-invasive solutions for skin rejuvenation.

Equipment: Ulthera, Thermage FLX, Titanium Lifting, Inmode, Shurink Universe.
Emphasis: Immediate effects, reduced pain, use of genuine tips, and transparent disclosure of shot counts.

Petit Procedures (Injectables)

A wide range of injectable treatments are offered for facial contouring and wrinkle improvement.

Fillers & Botox: Domestic (Neuramis, Atiere) and imported (Juvederm, Belotero) brands. Popular for lip and chin fillers.
Specialized Injections: Clinic-exclusive cocktail therapies like 'Sculpting Injection' and 'SS Injection (Fat dissolving)'.

Skin Boosters & Care

Treatments focused on skin regeneration, elasticity, and pigmentation correction.

Boosters: Rejuran Healer & Juvelook, with options for pain relief like sleep anesthesia.
Laser Toning: Pigmentation treatment packages using Pico Toning, Pico Fraxel, often available at competitive prices for long-term tickets.

Reputation and Patient Experience Analysis

Pros (Positive Evaluations)

Cost-effectiveness: Excellent price competitiveness in Gangnam, especially with event prices.
Accessibility & Facilities: Highly satisfied with superb location (Sinnonhyeon Station), spacious waiting areas, and clean facilities.
Foreigner Services: Multi-language fluent coordinators (English, Chinese, Thai) and Tax Refund kiosks provide high convenience for international patients.
Dr. Go Myeong-jin's Expertise: High patient trust due to SNU Medical School background and extensive experience, with praise for meticulous procedures and kind explanations.

Cons (Negative Evaluations and Controversies)

Limitations of Factory-type System:
- Short Consultation Time: Doctor consultations are often brief or bypassed, with managers (coordinators) primarily deciding procedures.
- Long Waiting Time: Significant on-site waits are frequent despite a reservation system.
Service Inconsistency: Variable kindness among staff; some reviews note a lack of aftercare explanation or unfriendly responses.
Inducing Over-treatment: Concerns about 'Upselling', where patients are recommended additional or more expensive procedures by consultation managers.

Conclusion and Suggestions

Ppeum Clinic Gangnam Main Branch stands as a leading 'trendy beauty experience at a reasonable price' large network clinic. It leverages the expertise of elite medical staff from Seoul National University, including Chief Director Go Myeong-jin, to ensure medical reliability, while maximizing cost-efficiency through its corporate-style operations.

Recommended for:

Individuals with a clear decision on desired procedures (e.g., Botox, hair removal, periodic toning).
Those prioritizing cost-efficiency above all else.
Patients seeking procedures with the latest medical equipment.
Foreign tourists interested in experiencing Korea's advanced medical aesthetic system.

Precautions:

May not suit patients expecting in-depth doctor consultations and personalized 1:1 care.
Advised to clearly determine desired procedures and budget before visiting, and exercise independent judgment on additional recommendations.
For treatment by Dr. Go Myeong-jin, confirm his branch residency (Gangnam Main Branch or Seoul National Univ. Station Branch) in advance.

Core Values

Accessibility & Value

Prime location, competitive pricing, wide range of services.

Advanced Technology

Equipped with the latest high-end lifting and aesthetic devices.

Efficient System

Streamlined "factory-type" operations for high patient turnover.