Analysis Report
Chief Director Kim Kyung-tae In-depth Analysis
Ppeum Clinic is a representative network-type beauty clinic in Korea. The Gangnam Main Branch acts as the flagship location, aiming to be a 'Total Beauty Plex' with reasonable prices, stylish interiors, and various latest laser equipment, attracting both domestic and foreign patients.
Director Kim Kyung-tae previously served as Chief Director of Ppeum Clinic Gangnam Station and Dongtan branches. As of January 2025, he has rebranded Dongtan Ppeum Clinic to 'Level Up Clinic' and is active as an independent Chief Director. Ppeum Clinic Gangnam Main Branch is currently under Chief Director Jung Heon-jin.
Ppeum Clinic combines efficiency of 'factory-type clinics' with 'premium procedures'. It offers fast procedure turnover and price competitiveness but tends to focus on efficient processes rather than in-depth 1:1 consultations, leading to mixed reputations depending on patient needs.
The clinic possesses numerous high-end lifting equipment such as Ulthera, Thermage, and Titanium Lifting. It also shows strength in petit plastic surgery fields like Q.O.Fill, lip fillers, and body contouring injections.
Under the slogan "Warning: Prettiness Ahead (Ppeum-ju-ui)," Ppeum Clinic aims for aesthetic medical services that are easily accessible to everyone at reasonable costs. The Gangnam Main Branch acts as a hub for this network, reflecting the latest trends first and providing standardized medical services.
Equipped with large-scale facilities using the 13th floor (Reception/Consultation) and floors 12-15 of 808 Tower, 470 Gangnam-daero, Gangnam-gu, Seoul. It was established through the integration or expansion/relocation of past Sinnonhyeon and Gangnam Station branches.
Breaks away from the cold image of general hospitals, featuring a sensuous and flashy interior like a cafe or lounge. This strategy targets the 2030 generation, providing value as a 'space good for taking photos'.
Many medical staff, including over 10 alumni from Seoul National University, conduct joint research, building trust by adhering to the principles of genuine products/quantities and introducing high-end equipment.
Based on investigation, Director Kim Kyung-tae is not affiliated with the Gangnam Main Branch, which is currently operated under a different Chief Director system.
Currently the Chief Director of the Gangnam Main Branch, an elite medical professional who graduated from Seoul National University College of Medicine and completed the specialist course at Seoul National University Hospital. He focuses on fillers, lifting, and rhinoplasty, recording high ratings.
Acts as the representative (CEO) of the entire Ppeum Clinic network and appears to perform treatments at the Gangnam Main Branch as well.
Multiple medical staff members, including Director Byun Jae-ik (Surgery) and Director Lee San-ha, perform treatments under a specialized system.
Director Kim Kyung-tae is a family medicine specialist who has accumulated abundant clinical experience in the aesthetic medical field.
Director Kim Kyung-tae is introduced as a veteran medical professional with over 15,000 cases of procedure experience in the fields of petit plastic surgery and lifting.
The most notable point is that Director Kim Kyung-tae has moved away from the Ppeum Clinic brand and launched his own independent brand.
The Gangnam Main Branch advocates a 'Total Beauty Plex', offering a wide range of procedures covering dermatology, petit plastic surgery, and obesity clinics.
Synthesizing data from major platforms such as Gangnam Unni, Babitalk, and Google Reviews reveals the following characteristics.
The biggest advantage is being able to receive procedures at lower prices compared to other hospitals through various events and trial price offers.
Located on the main road between Sinnonhyeon Station and Gangnam Station, offering excellent accessibility. Many reviews state the facilities are pleasant.
Staff capable of speaking English, Chinese, and Japanese reside there, and a separate guidance system for foreign patients is in place.
Points regarding long waiting times and short consultation times with doctors. Consultations are mainly led by consultants, and doctors often only perform the procedure, which may be unsatisfactory for patients wanting in-depth medical consultation.
Some opinions suggest that privacy protection may be somewhat lacking due to the open waiting room and the large number of patients.
| Category | Details |
|---|---|
| Type | Large Network Beauty Clinic (Flagship Store) |
| Pros | High accessibility, reasonable prices, latest equipment, foreigner-friendly service |
| Cons | Long waiting times, short doctor consultation times, possibility of mechanical procedure processes |
| Recommended For | 2030 generation valuing cost-performance, those with clear procedure goals, those wanting latest equipment treatments cheaply |
| Category | Details |
|---|---|
| Expertise | Family Medicine Specialist, 15,000+ petit/lifting procedure experience |
| Current Affiliation | Chief Director, Level Up Clinic (Dongtan) (Formerly Dongtan Ppeum Clinic) |
| Treatment Style | Emphasizes 1:1 custom design, avoids factory-type procedures, specialized in anti-aging and contour improvement |
| Note | Possesses abundant clinical data as a former Chief Director of large networks (Toxnfill, Ppeum) |
“ Ppeum Clinic Gangnam Main Branch is a representative space where one can reasonably experience Korea's trendy aesthetic medicine. Headed by Chief Director Jung Heon-jin, it has a systematic structure, making it suitable for patients desiring standardized procedures.
” On the other hand, if interested in Director Kim Kyung-tae, one must visit 'Level Up Clinic' in Dongtan. He built an independent brand to provide more personalized and high-density care.
Therefore, patients should choose between 'Cost-performance and Accessibility (Ppeum Gangnam Main)' and 'Customized Care by Experienced Staff (Kim Kyung-tae's Level Up Clinic)' according to their priorities.