Introduction & Key Summary
This report is written based on an in-depth investigation of Like the First Time Plastic Surgery (Cheoeum Cheoreom Plastic Surgery) located in Gangnam-gu, Seoul, and its founder, Representative Director Lee Bang-seok. Since its opening in June 2021, the clinic has put forward the slogan "Math is standard (Jeongseok), Plastic Surgery is Bangseok," highlighting the 1:1 responsible care system of a representative director from a large hospital as its core competitiveness.
Clinic Identity
Opened on June 9, 2021, it avoids factory-type surgery and advocates for 'attending physician responsible care' where the representative director handles everything from consultation to surgery and aftercare.
Director Lee Bang-seok
A plastic surgery specialist who served as a director at large plastic surgery clinics such as Wonjin Plastic Surgery and UcanB Plastic Surgery, he opened the clinic based on his rich clinical experience.
Major Procedures
Shows strength in Rhinoplasty (Jikban-beoseon line, use of self-rib cartilage, revision), Eye Surgery (natural adhesion, canthoplasty), and Anti-aging (lifting).
Safety System
Secures patient trust through the installation of CCTV in operating rooms, 3D-CT precision diagnosis, and real-name surgery (eradication of surrogate surgery).
Clinic Overview & Operational Philosophy
Clinic Information and Location
- Clinic Name: Like the First Time Plastic Surgery Clinic (Cheoeum Cheoreom Plastic Surgery)
- Opening Date: Officially opened on June 9, 2021
- Location: 8th Floor, Daegeon Building, 111 Teheran-ro, Gangnam-gu, Seoul (Near Gangnam Station Exits 11 and 12)
- Medical Hours:
- Weekdays: 10:00 AM ~ 7:00 PM
- Saturdays: 10:00 AM ~ 4:00 PM (or 5:00 PM, confirmation by day required)
- Sundays and Public Holidays: Closed
Founding Philosophy: "Like the First Time"
The clinic name 'Like the First Time' implies two double meanings. First, it signifies the will to naturally implement the ideal beauty a patient desires through plastic surgery 'as if born for the first time', and second, for revision surgery patients, it signifies the promise that 'this will be the last surgery, satisfying the expectations held during the first surgery'.
Director Lee Bang-seok emphasizes the philosophy of meeting patients as a 'doctor' rather than a plastic surgery clinic operator, aiming for "sincere and high-quality medical service like treating my own family."
Characteristics of the Operational System
- 1:1 Designated Physician System: A system is established where the doctor who conducted the consultation directly handles the surgery and progress checks, relieving anxiety about surrogate surgery (shadow doctors).
- Safety First: CCTVs are installed in the operating room to transparently manage the entire surgical process, and systems and advanced equipment (such as 3D-CT) are in place to prepare for emergency situations.
Lee Bang-seok
Representative Director
"Math is Standard (Jeongseok), Plastic Surgery is Bangseok"
Education & Specialist Qualifications
- Graduated from Wonkwang University College of Medicine
- Completed residency and obtained specialist qualification in Plastic Surgery at KEPCO Medical Foundation Hanil Hospital
Major Career
- Former) Director at Wonjin Plastic Surgery
- Former) Director at UcanB Plastic Surgery
- Former) Director at Yesterday Today Y&T Plastic Surgery
- Current) Representative Director at Like the First Time Plastic Surgery Clinic
Academic Activities
- Regular Member of the Korean Society of Plastic and Reconstructive Surgeons
- Regular Member of the Korean Society for Aesthetic Plastic Surgery
- Regular Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
- Activities in research groups under the Korean Society of Plastic and Reconstructive Surgeons: Member of Eye Plastic Surgery Research Group, Rhinoplasty Research Group, Minimally Invasive Plastic Surgery Research Group, Anti-Aging Research Group, Breast Plastic Surgery Research Group
Major Medical Fields and Procedure Characteristics
Like the First Time Plastic Surgery focuses on eyes, nose, and anti-aging surgery, and emphasizes specific styles and technical skills, especially in the field of rhinoplasty.
Rhinoplasty
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Design Philosophy (Jikban-beoseon Line)
Proposes the 'Jikban-beoseon (Jikban) Line', a style with a straight bridge and slightly raised tip, pursuing both flashiness and naturalness simultaneously.
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3D-CT Precision Analysis
Conducts precise analysis of septal deviation, nasal bone structure, and turbinate hypertrophy to solve functional problems and accurately identify revision causes.
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Use of Materials (Self-Rib Cartilage, etc.)
Actively utilizes self-rib cartilage for revision, contracted, or short nose correction due to its strong support and low probability of side effects.
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Revision and High-Difficulty Cases
Extensive experience in correcting contracted, bulbous, and humped noses, aiming for "the last nose surgery" by analyzing failure causes.
Eye Surgery (Blepharoplasty)
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Natural Adhesion Method
A technique that complements the loosening of existing non-incision methods and reduces incision scars, creating natural-looking double eyelids.
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Canthoplasty (Slit Surgery)
Adjusts eye size and angle through various canthoplasty techniques (front, upper, lateral, lower) to transform a stuffy impression into a refreshing one.
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Eye Revision
Restores natural eye shapes by correcting issues like 'sausage eyes' (thick lines), unraveled eyes, and asymmetry from previous surgeries.
Anti-aging and Lifting Surgery
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Forehead Lift and Face Lift
Procedures designed to pull sagging skin, improving wrinkles and achieving a more youthful appearance for middle-aged patients.
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Fat Grafting
Fills sunken areas of the face to restore volume and revive facial three-dimensionality, contributing to a more youthful and vibrant look.
Clinic Reputation and Patient Review Analysis
Positive Evaluations
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Naturalness of Results
Many patients praise the natural outcomes, stating "The nose didn't become crooked, there was no inflammation, and it turned out naturally," and "It's my nose, but it's pretty every time I look at it."
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Responsible Care
Director Lee Bang-seok personally oversees everything from consultation to post-operative progress, earning high trust from patients.
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Avoidance of Overtreatment
Patients appreciate that unnecessary surgeries are not recommended, and therapeutic vs. cosmetic purposes are clearly explained.
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Friendly Service
Numerous reviews highlight the kindness of the staff and the director, along with meticulous aftercare.
Rating Data
Gangnam Unni
Average of 9.3 points out of 5 (based on 1,112 evaluations), showing very high satisfaction.
Sungyesa
Records a rating of 4.1 points (out of 5), with positive evaluations being dominant.
Conclusion & Comprehensive Analysis
Like the First Time Plastic Surgery Clinic is a clinic that combines Representative Director Lee Bang-seok's clear medical philosophy ("Math is standard, Plastic Surgery is Bangseok") with rich experience from large hospitals.
1. Expertise
Strengths in creating trendy 'Jikban-beoseon' lines and natural results in rhinoplasty (especially revision and self-rib cartilage use) and eye surgery.
2. Reliability
Built high credibility through a single representative director system, real-name surgery without shadow doctors, and CCTV installation.
3. Patient-Centered
High patient satisfaction by avoiding overtreatment and providing 1:1 customized consultation and aftercare.
In conclusion, Like the First Time Plastic Surgery is analyzed as a clinic suitable for "patients seeking trendy yet natural beauty based on safe and honest treatment." In particular, Director Lee Bang-seok's 1:1 responsible care system will act as a significant attractive factor for patients considering revision surgery or those tired of the systems of factory-type clinics.