Anew Plastic Surgery · Director Shin Ui-seon Analysis Report

Key Points

Clinic Identity

Anew Plastic Surgery operates with a single representative director in Seomyeon Medical Street, Busan. 'Anew' symbolizes new beginnings for patients.

Medical Staff Competence

Director Shin Ui-seon is a board-certified plastic surgeon, Yonsei University College of Medicine alumnus, with extensive experience from university hospitals and large clinics.

Specialized Treatments

Strengths in rhinoplasty (no-implant, 3D implants), blepharoplasty, and anti-aging (Juvgen), prioritizing safety and natural harmony.

Reputation & Characteristics

'1-Person Dedicated Care' system ensures the director's direct involvement from consultation to post-op, building trust and a reputation for meticulousness.

Medical Staff Analysis: Representative Director Shin Ui-seon

Education and Qualifications

Graduated from **Yonsei University College of Medicine**.
Obtained **Board-Certified Plastic Surgeon** qualification after training at Severance Hospital (Yonsei University).
An elite course within the Korean medical community, indicating solid basic medical knowledge and clinical training.

Major Career (Career Path)

**Academic Career:** Outpatient Professor, Department of Plastic Surgery, Yonsei University College of Medicine.
Advanced medical techniques training at the University of Chicago Plastic Surgery department.
**Clinical Career:** Director at **Haneul Plastic Surgery** and **I Know You Plastic Surgery** (large clinics in Busan).
Accumulated experience with diverse patient cases and high-difficulty surgeries in large hospital settings.

Academic Activities

Director Shin Ui-seon is an active regular member of major societies including the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association. His involvement in sub-specialty research groups (Eye Plastic Surgery, Rhinoplasty, Breast Plastic Surgery) demonstrates continuous study of the latest findings across the plastic surgery field.

Clinic Overview and Philosophy

Clinic Information and Location

Anew Plastic Surgery is located on the 5th floor of the Inje Medical Center New Building, 785 Gaya-daero, Busanjin-gu, Busan. It boasts excellent accessibility, being adjacent to Exit 9 of Seomyeon Station (Busan Subway Lines 1 and 2), and is within the bustling Seomyeon Medical Street.

Brand Philosophy (Mission & Core Values)

The clinic's English name, 'Anew,' signifies 'newly, again,' embodying the will to help patients start a new chapter in their life and appearance. Core Values include:

Safe Plastic Surgery (Safety): Prioritizing customer safety with a thorough safety management system.
Harmonious Plastic Surgery (Harmony): Pursuing natural results that complement the patient's unique charm.
Changing Plastic Surgery (Change): Leading positive changes by respecting courageous patient choices for a better self.

Characteristics of the Operational System

The most distinctive feature is the 'Representative Director 1-Person Dedicated Care' system. Director Shin Ui-seon directly oversees the entire process from consultation and surgery to post-operative checks, eliminating risks associated with shadow doctors and consultant-led consultations, ensuring high reliability.

Analysis of Major Clinical Areas and Procedures

Rhinoplasty

Pursuing both functional and aesthetic improvements, offering segmented solutions:

No-Implant Rhinoplasty: Uses only autologous tissues (septal cartilage, ear cartilage, rib cartilage, autologous dermis) to minimize side effects and create natural lines.
3D Implant Rhinoplasty: Personalized custom implants manufactured after 3D CT analysis, resolving issues with ready-made implants and allowing virtual surgery prediction.
Revision Rhinoplasty: High-difficulty surgeries to restore and reconstruct, precisely analyzing causes of previous failures.

Blepharoplasty

Customized surgery considering individual eyelid thickness, fat, and muscle strength:

Natural Adhesion and Incision Method: Focuses on creating natural, long-lasting lines.
Canthoplasty and Ptosis Correction: Extends horizontal eye length or corrects ptosis, emphasizing designs that fit overall facial proportions.

Anti-aging and Petit Surgery

Autologous Dermal Regeneration (Juvgen): Induces collagen production in deep wrinkles or scars by cross-injecting carbon dioxide gas and hyaluronic acid.
Lifting and Fat Surgery: Actively performs procedures like improving the jawline by combining double chin liposuction and muscle tying.

Reputation and Market Analysis

Positive Evaluation Factors

High Consultation Satisfaction: Patients praise Director Shin's "meticulous," "honest," and "non-excessive" consultation style, often explaining anatomical structures with CT images.
Reliability of 1-Person Responsible Care: The system where the representative director operates directly alleviates anxiety about 'ghost surgeries' often found in larger, factory-type clinics.
Orientation Toward Natural Results: The clinic is known for pursuing 'natural beauty' that harmonizes with the patient's original face, rather than artificial outcomes.

Considerations and Limitations

Waiting Time: Due to the 1-person director system, where the director handles all aspects, longer waiting times or early reservation closures may occur.
Distinction Between Marketing and Actual Reviews: While ratings on apps like Gangnam Unni are high (9.6/10), it's important to consider that some reviews may be influenced by event participation. However, even in conservative communities like Sungyesa, positive mentions regarding consultation professionalism are common.

Market Position

Anew Plastic Surgery positions itself as a clinic dedicated to 'safety' and 'basics' in the Seomyeon area, Busan. It is categorized as providing **premium customized medical services** rather than low-cost options, increasing its recognition particularly among patients considering revision surgery or high-difficulty rhinoplasty.

Conclusion

Comprehensively analyzed, **Anew Plastic Surgery** has established itself as a trustworthy medical institution in the Busan region, built upon Representative Director Shin Ui-seon's solid educational background and abundant clinical experience. The **1-person representative director dedicated system** stands as a strong competitive advantage, especially amidst heightened patient anxiety regarding issues like shadow doctors.

The clinic actively incorporates advanced surgical methods such as no-implant and 3D rhinoplasty, while adhering to a conservative and principled treatment philosophy that prioritizes safety and harmony over excessive plastic surgery. This approach makes it a suitable option for patients seeking long-term stability and naturalness rather than short-term dramatic changes.

Core Values

Safe Plastic Surgery Harmonious Plastic Surgery Changing Plastic Surgery