Analysis Report

Cooki Plastic Surgery

Jung Sung-mo Representative Director In-depth Analysis

Facial Contouring Absorbable Pins Patient Safety

Executive Summary

Specialized Facial Contouring

Cooki Plastic Surgery specializes in facial contouring (zygoma, square jaw, chin tip) with unique methods like 'Transparent Contouring' using absorbable pins and 'Behind-the-ear Square Jaw Reduction'.

Expert Medical Staff

Representative Director Jung Sung-mo, a board-certified plastic surgeon and Ph.D., exclusively performs facial contouring. An anesthesiology specialist is resident to ensure enhanced surgical safety.

Robust Safety System

Patient safety is prioritized with operating room CCTVs, resident anesthesiologists, and emergency equipment (Dantrolene), actively preventing 'ghost surgery'.

High Patient Satisfaction

Patients value the clinic for natural results, prioritizing safety over excessive resection, with positive feedback on post-operative care and scar minimization.

Medical Staff Analysis: Jung Sung-mo

Representative Director

Jung Sung-mo, M.D., Ph.D.

Dr. Jung Sung-mo is the representative director of Cooki Plastic Surgery and the core medical staff leading the Facial Contouring Center, recognized for his extensive expertise and patient-centric philosophy.

  • Specialization: Facial Contouring, Orthognathic Surgery, Nose Surgery
  • Principle: 'Real-name Practice' – direct consultation, surgery, and suturing.

Profile Highlights

Education & Qualifications

  • Board Certified Plastic Surgeon
  • Ph.D. in Plastic Surgery

Key Career

  • Former Assistant Professor, Department of Plastic Surgery, Inje University Ilsan Paik Hospital
  • Accumulated clinical experience in facial contouring at Romian Plastic Surgery

Academic Activities

  • Regular Member, Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member, Korean Society for Aesthetic Plastic Surgery
  • Regular Member, Korean Cleft Palate-Craniofacial Association
  • Regular Member, International Society of Aesthetic Plastic Surgery (ISAPS)

Cooperative Medical Staff

Dr. Bae Ju-young

Eye Surgery Specialist

Former ophthalmologist and regular member of the Korean Society of Ophthalmic Plastic & Reconstructive Surgery. Specializes in eye surgery (double eyelid, canthoplasty, ptosis correction) for aesthetic results with minimal functional side effects.

Dr. Oh Eun-ah

Anesthesiology and Pain Medicine Specialist

A resident anesthesiology specialist, former clinical instructor at Seoul National University Hospital. Crucial for real-time monitoring of vital signs and immediate emergency response during surgery, enhancing patient safety.

Hospital Information

Location & Facilities

Cooki Plastic Surgery is located on Teheran-ro, Gangnam-gu, Seoul, South Korea, near Exit 12 of Gangnam Station (9th floor, 105 Teheran-ro), ensuring excellent accessibility.

The interior includes counseling rooms, operating rooms, recovery rooms, and inpatient rooms. Notably, CCTVs are installed inside the operating rooms, allowing guardians to monitor the surgical process for transparency and trust.

Medical Philosophy

"Faithful to the basics but constantly researching." This philosophy underscores a commitment to returning to fundamental principles while continuously innovating. Representative Director Jung Sung-mo emphasizes conscientious medical care that considers the patient beyond mere functional skills, aiming for high-quality plastic surgery effects.

Core Clinical Competencies & Major Procedures

Transparent Contouring

A differentiated procedure utilizing **'Absorbable Pins' (Calcium component)** for bone fixation during facial contouring surgery, which decompose and are absorbed by the body.

  • No surgical traces on X-rays/CT scans after absorption.
  • No reaction to metal detectors.
  • Eliminates need for secondary pin removal surgery, reducing burden.

Behind-the-ear Square Jaw Reduction

A surgical method developed by Dr. Jung Sung-mo, involving a minimal 2-2.5cm incision behind the ear for jawbone resection using an endoscope.

  • **Endoscope Use:** Ensures precise resection, preventing nerve damage and excessive bleeding.
  • **Fast Recovery:** No intraoral incision means quicker recovery and possible same-day discharge under sedation.
  • **Long-curved Resection:** Creates a smooth, natural connection to the front chin line for balanced frontal and side profile effects.

3D Zygoma Reduction & Full-line Contouring

Advanced techniques to sculpt the facial outline for ultimate harmony.

  • **3D Zygoma Reduction:** Side cheekbones are pushed inward, front cheekbones are given volume, with an upward close adhesion fixation to prevent cheek sagging.
  • **Full-line Contouring:** Comprehensive surgery improving cheekbones, square jaw, and chin tip simultaneously, aiming for a natural 'doll line' rather than excessive resection.

Male Plastic Surgery

Customized surgical approaches that consider the distinct skeletal characteristics of men.

  • Focuses on designing a natural line that removes clunkiness.
  • Maintains a masculine jawline, avoiding overly pointed or slender results.

Safety Systems & Patient Management

Anesthesia & Emergency Systems

  • **Resident Anesthesiologist:** Specialists manage anesthesia from planning to post-op recovery.
  • **University Hospital Grade Anesthetics:** Use of genuine anesthetics like Sevoflurane.
  • **Emergency Equipment:** Equipped with Dantrolene for malignant hyperthermia, AED, and UPS.

Real-name Surgery & CCTV

  • **Eradication of Shadow Doctors:** Strict adherence to 'real-name surgery' principle.
  • **Operating Room CCTVs:** Installed and operated, allowing real-time monitoring upon guardian request to ensure transparency and trust.

Comprehensive After-care

  • **Recovery Programs:** Heal-lite (LED therapy), RF management, and scar injections for swelling control and rapid recovery.
  • **Surgery Responsibility Warranty:** Continuous follow-up on surgical results is promised through this system.

Reputation and Market Reaction Analysis

Positive Evaluations

  • **Natural Results:** Numerous reviews highlight "not excessive and looks natural," achieving smooth, original-like face shapes.
  • **Trust in Safety:** CCTVs and resident anesthesiologists are decisive factors for patient choice, with trust built through accurate nerve line explanations via CT scans.
  • **Attitude of Medical Staff:** Dr. Jung Sung-mo and Dr. Bae Ju-young are frequently praised for being "kind," "recommending only necessary surgeries," and avoiding "overtreatment."

Considerations & Critical Views

  • **Waiting Time:** Due to popularity, some reviews mention long waiting times for consultation and surgery.
  • **Individual Differences in Recovery:** Post-operative swelling or pain (especially days 1-3) is noted, typical for contouring, with rare reports of hospital negligence.
  • **Subjective Dissatisfaction:** Rare cases of dissatisfaction due to aesthetic expectation differences exist, but no legal disputes or serious medical accident issues have been reported.

Comprehensive Reputation

Cooki Plastic Surgery is widely recognized among Gangnam plastic surgery clinics as a **hospital that values 'Safety' and 'Basics'**. It primarily relies on surgical skills and word-of-mouth recommendations, with Dr. Jung Sung-mo having high awareness among patients seeking facial contouring revision surgery or high-difficulty cases.

Conclusion

Cooki Plastic Surgery and Representative Director Jung Sung-mo are analyzed as a medical institution that has secured both expertise and safety in the demanding field of facial contouring surgery.

1. Unmatched Expertise

Dr. Jung Sung-mo's background as a university hospital professor, over 20 years of experience, and specialized methods like 'Transparent Contouring' and 'Behind-the-ear Square Jaw'.

2. Paramount Safety Systems

Systematically established infrastructure for patient safety, including resident anesthesiologists, a transparent CCTV observation system, and comprehensive emergency equipment.

3. Profound Patient Trust

High patient trust fostered through strict real-name practice preventing substitute surgery, coupled with a consultation style that prioritizes patient needs over overtreatment.

Therefore, Cooki Plastic Surgery is evaluated as a highly suitable hospital for patients considering facial contouring surgery, especially those who prioritize surgical safety and natural results. However, as surgical outcomes can vary based on individual conditions, thorough consultation with a specialist and precise diagnosis through 3D CT analysis are essential prerequisites for any procedure.