In-depth Analysis Report

Rio Plastic Surgery Clinic

Representative Director Lee Dong-gwan

Busan Seomyeon Plastic Surgery Director Lee Dong-gwan Middle-aged Eye Surgery

Key Summary

Specialized Institution

Rio Plastic Surgery Clinic in Seomyeon, Busan, operates under a two-person system including Representative Director Lee Dong-gwan, specializing in plastic surgery.

Experienced Specialist

Director Lee Dong-gwan is a board-certified plastic surgeon with experience as a clinical professor at Dongguk University Medical Center and a director at Jewelry Plastic Surgery.

Core Specialties

The clinic focuses on eye surgery (especially middle-aged eye surgery), nose surgery, and anti-aging (lifting) procedures.

Philosophy & Patient Satisfaction

Emphasizes 'safety first', 'natural beauty', and 'trust'. High satisfaction with specific consultations and natural results, though waiting times and staff attitude require improvement.

Director Lee Dong-gwan Profile

Director Lee Dong-gwan

Education and Qualifications

  • Board Certified Plastic Surgeon (Ministry of Health and Welfare of Korea)
  • Medical License Acquisition: February 21, 2005
  • Specialist Certification Acquisition: March 2, 2010
  • Completed regular curriculum at a domestic medical school with internship and residency

Professional Experience

  • Former Clinical Professor at Dongguk University Medical Center
  • Former Director at Jewelry Plastic Surgery (Gangnam, Seoul)
  • Current Representative Director at Rio Plastic Surgery (Opened around 2014-2015, over 10 years experience)

Academic Activities and Memberships

  • Regular Member, Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member, Korean Society of Aesthetic Plastic Surgery
  • Regular Member, Korean Association of Plastic Surgeons
  • Regular Member, Korean Cleft Palate-Craniofacial Association

Medical Philosophy and Style

Director Lee Dong-gwan emphasizes "functional recovery and naturalness." He takes a detailed approach, focusing on improving functional discomforts due to aging without creating a harsh impression, especially for middle-aged patients. He is known for meticulous consultations and for not recommending unnecessary surgeries.

Hospital Information

Location and Accessibility

Rio Plastic Surgery Clinic is strategically located in Seomyeon, the commercial and medical hub of Busan. It occupies the 3rd and 4th floors of 34, Bujeon-ro 66beon-gil, Busanjin-gu, Busan.

This prime location near the back gate of Lotte Department Store Busan Main Branch ensures excellent accessibility, placing it within a dense medical cluster of numerous plastic surgery and dermatology clinics.

Management Philosophy

  • Safety First: Patient safety is paramount, with comprehensive sterilization systems and robust emergency response protocols in place. Unreasonable surgeries are always avoided.
  • Natural Beauty: The clinic strives for natural results that harmonize with each individual's unique facial features, steering clear of excessive and artificial cosmetic enhancements.
  • Patient-Centered: Treatment decisions prioritize the patient's perspective over profit, and the clinic maintains a policy against exaggerated advertising.
  • Trust: A real-name system ensures that the attending surgeon is responsible for the entire process, from initial consultation to surgery and post-care, eliminating the practice of shadow doctors (ghost surgery).

Major Medical Fields and Procedures

Eye Surgery (Blepharoplasty)

  • Middle-aged Eye Surgery (Upper/Lower Blepharoplasty, Sub-brow Lift)
  • Double Eyelid Surgery and Ptosis Correction
  • Eye Revision Surgery

Nose Surgery (Rhinoplasty)

  • Rhinoplasty by Type (low, hooked, bulbous, deviated nose)
  • Revision Surgery (resolving side effects, correcting lines)

Anti-aging & Lifting

  • Youthful Face Surgery (face lift, forehead lift, thread lift)
  • Fat Grafting and Liposuction

Petit Surgery and Skin Care

  • Botox injections
  • Filler treatments
  • Skin booster therapies

Reputation and Patient Experience

Positive Feedback

  • Quality of Consultation: Director Lee Dong-gwan is frequently praised for his calm, meticulous explanations and specific, easy-to-understand guidelines. Many patients appreciate that he "does not recommend unnecessary surgery" and avoids "overtreatment."
  • Natural Results: Numerous reviews highlight results like "It looks like my original eyes" or "Became pretty without looking artificial," affirming the clinic's philosophy of pursuing natural beauty.
  • Post-care: Patients report meticulous attention to swelling management and progress checks after surgery, contributing to overall satisfaction.

Considerations and Areas for Improvement

  • Waiting Time: A common complaint indicates that waiting times can be long, even with reservations, due to the clinic's popularity.
  • Staff Response: While the director's friendliness is lauded, some patient feedback, particularly from online communities, points to the attitude of certain desk staff or general staff members as being overly business-like or unfriendly.
  • Asymmetry Issue: There are rare mentions of post-surgical asymmetry, which is a general concern in plastic surgery. The clinic reportedly addresses these issues by proposing revision surgeries (AS).

Quantitative Evaluation Highlights:

Gangnam Unni: 9.9/10 (225 reviews) Goodoc: 10.0/10 (10 reviews) Sungyesa: 3.8/5.0 (142 evaluations)

Conclusion and Recommendations

“

Rio Plastic Surgery Clinic and Representative Director Lee Dong-gwan have established a solid position in Busan's Seomyeon area, built on over 10 years of experience. Director Lee's expertise, derived from a university hospital background, coupled with his meticulous consultation style, has cultivated an image as a 'trustworthy doctor'.

The clinic's strengths lie particularly in middle-aged eye surgery and natural cosmetic results, further reinforced by an admirable approach that avoids overtreatment. For sustained growth, however, managing waiting times effectively and standardizing staff service quality remain key challenges. Overall, Rio Plastic Surgery Clinic is highly recommended for patients seeking safe, natural, and trustworthy results, especially middle-aged individuals considering eye surgery and anti-aging treatments.

Core Values

Safety First Natural Beauty Trust & Patient-Centered Care