Rio Plastic Surgery · Lee Tae-hoon Analysis Report

Executive Summary

This report is based on an in-depth investigation of Rio Plastic Surgery, located in the Seomyeon Medical Street of Busan, and its representative director, Specialist Lee Tae-hoon. Rio Plastic Surgery is evaluated as a medical institution specialized in eye and nose surgery and revision surgery within the Busan region. In particular, it has built a high level of trust with a treatment philosophy that avoids overtreatment and pursues 'natural beauty' suitable for each individual patient.

01

Expertise

Operated under a two-person system by plastic surgery specialists Lee Tae-hoon and Lee Dong-gwan, with each director's area of expertise clearly distinguished, enabling in-depth treatment.

02

Reputation

Patients give high scores to the medical staff's 'honest consultation' and 'safety'. Director Lee Tae-hoon receives positive evaluations for his conscientious treatment style of dissuading unnecessary surgeries.

03

Key Procedures

High-difficulty nose revision surgery (contracted nose, foreign body removal, etc.) and upper/lower blepharoplasty for the middle-aged are identified as core competencies.

04

Safety System

It possesses a real-name treatment system without shadow doctors, emergency response protocols, and post-operative care systems, putting safety as the top management philosophy.

Hospital Overview & Management Philosophy

Basic Hospital Information

Rio Plastic Surgery is located in Seomyeon (Bujeon-ro, Busanjin-gu), the medical hub of Busan, South Korea. Similar to Gangnam in Seoul, Seomyeon in Busan forms a 'Medical Street' where numerous plastic surgery and dermatology clinics are concentrated. Rio Plastic Surgery is a mid-sized clinic that has established its position by operating in this area for over 10 years (estimated opening around 2014-2015).

Name: Rio Plastic Surgery
Location: 3rd-4th Floor, 34, Bujeon-ro 66beon-gil, Busanjin-gu, Busan (Bujeon-dong)
Clinic Hours: Weekdays 10:00~19:00, Saturdays 10:00~17:00 (Closures on public holidays and Sundays are subject to change)
Scale: Joint treatment system by 2 plastic surgery specialists (Lee Tae-hoon, Lee Dong-gwan)

Management Philosophy and Core Values

Rio Plastic Surgery publicly advocates four core management philosophies that form the foundation of hospital operations. This is interpreted as a strategic positioning to secure trust in the Busan Seomyeon market where competition for attracting patients is fierce.

Safety First: Prioritizes the patient's physical safety over cosmetic improvement and avoids unreasonable surgeries.
Pursuit of Natural Beauty: Aims for results that harmonize with the patient's natural face rather than artificial or excessive plastic surgery.
Patient-Centered Treatment: Provides medical services that think and communicate from the patient's perspective.
Trusted Hospital: Proves with results and builds long-term trust relationships through honest treatment.

This philosophy tends to match evaluations in actual patient reviews stating "they do not recommend unnecessary procedures," and is an important factor forming the hospital's brand identity.

In-depth Analysis of Medical Staff

Rio Plastic Surgery operates under a two-representative director system with expertise in specific fields. Both directors hold plastic surgery specialist qualifications, and they dispel concerns about surrogate surgery (shadow doctors) through a real-name system.

Representative Director Lee Tae-hoon

Education and Qualifications:

Graduated from Yeungnam University College of Medicine and completed Master's degree at the same graduate school.
Completed Internship and Plastic Surgery Residency at Yeungnam University Medical Center.
Acquired Plastic Surgery Specialist Board Certification.

Major Career:

Former) Full-time Professor of Plastic Surgery at Yeungnam University Medical Center.
Former) Director at Haneul Plastic Surgery.
Current) Representative Director of Rio Plastic Surgery.

Academic Activities:

Regular Member of the Korean Society of Plastic and Reconstructive Surgeons.
Regular Member of the Korean Society for Aesthetic Plastic Surgery.
Regular Member of the Korean Cleft Palate-Craniofacial Association.

Specialized Fields:

Rhinoplasty: Shows strength not only in nose bridge and tip surgery but also in high-difficulty revision surgeries such as contracted nose and foreign body removal.
Facial Contouring and Lifting: Performs surgeries to correct the overall facial line and anti-aging procedures in parallel.
Fat Contouring: Performs fat grafting and liposuction.

Clinical Characteristics:

Director Lee Tae-hoon is known for giving very realistic and straightforward advice regarding the patient's nose condition during consultations. For example, if there is insufficient skin or the cartilage condition is poor, he dissuades unreasonable height in surgery or recommends procedures rather than surgery. This reflects his treatment philosophy of minimizing side effects and securing long-term safety.

Representative Director Lee Dong-gwan

Career and Expertise:

Plastic Surgery Specialist.
Former) Clinical Professor at Dongguk University Medical Center.
Former) Director at Jewelry Plastic Surgery.
Current) Representative Director of Rio Plastic Surgery (Over 10 years of experience since opening).

Specialized Fields:

Eye Surgery: Double eyelid surgery, ptosis correction, canthoplasty.
Middle-aged Eye Surgery (Anti-aging Eye Surgery): Focuses on surgeries that solve functional and aesthetic problems caused by aging simultaneously, such as upper and lower blepharoplasty.
Lifting and Anti-aging Surgery: Improvement of sagging skin in middle-aged patients.

Clinical Characteristics:

Director Lee Dong-gwan emphasizes communication with middle-aged patients and suggests customized guidelines according to the stage of aging. He takes an approach that values functional recovery, such as securing a field of view, beyond simply removing wrinkles.

Major Procedures and Clinical Strengths

Although Rio Plastic Surgery is a comprehensive plastic surgery clinic dealing with various medical subjects, analysis of collected data shows outstanding clinical experience and patient preference in the fields of nose revision and middle-aged eye surgery.

Specialized Field: Rhinoplasty & Revision

Rhinoplasty led by Director Lee Tae-hoon often takes on the character of reconstructive surgery to treat past surgical failures or side effects, going beyond simple aesthetic improvement.

High-difficulty Revision: Handles complex cases such as contracture caused by past use of L-shaped silicone and tissue damage due to injection of foreign substances. Director Lee Tae-hoon focuses on resolving the patient's lifelong complex.
Selection of Materials: Actively utilizes autologous cartilage (septal cartilage, ear cartilage, rib cartilage, etc.) to reduce side effects and create natural lines.
Realistic Goal Setting: Rather than unconditionally accepting the shape desired by the patient, he analyzes the patient's skin thickness, elasticity, and skeletal structure to clearly present the medically possible range.

Specialized Field: Middle-aged Blepharoplasty

Director Lee Dong-gwan focuses on eye surgery for the middle-aged and elderly, for which demand is rapidly increasing due to population aging.

Harmony of Function and Aesthetics: Aims to create natural eyes so that the impression does not become too strong while solving functional problems such as sagging eyelids obstructing vision or sores at the corners of the eyes due to aging.
Combined Surgery: Comprehensively corrects aging around the eyes by performing brow lift and lower blepharoplasty in parallel with upper blepharoplasty.

Other Clinical Items

Petit Surgery and Lifting: Provides alternatives to patients who feel burdened by surgery through non-surgical therapies such as Botox, fillers, and thread lifting.
Body Contouring: Performs liposuction, fat grafting, breast surgery, etc., and considers the balance of the overall body line.

Reputation and Patient Feedback Analysis

As a result of comprehensively analyzing review data from major plastic surgery information communities and portal sites, the reputation of Rio Plastic Surgery can be summarized as 'Reliability' and 'Naturalness'.

Positive Evaluation Factors

Exclusion of Overtreatment (Honesty): This is the most frequently mentioned advantage in many patient reviews. Director Lee Tae-hoon honestly advised, "There is no need to do this," leading to high trust.
Natural Results: Reactions such as "It looks like my original eyes" and "I became prettier without it being obvious" are dominant, satisfying patients who prefer conservative designs.
High Ratings: It maintains a rating close to a perfect 10.0 (9.9~10.0) based on the Gangnam Unni app, with hundreds of reviews showing statistically significant satisfaction.

Negative Evaluations and Areas for Improvement

Waiting Time and Service: In some past reviews, there were points that the response of desk staff or staff was somewhat business-like or unfriendly. However, recent reviews show improvements.
Conservative Approach: For patients who want flashy and dramatic changes, the hospital's 'naturalism' philosophy may feel somewhat passive.

Medical Accidents and Safety Issues

As a result of the investigation, no records of serious medical accidents or legal disputes directly related to Rio Plastic Surgery (Directors Lee Tae-hoon and Lee Dong-gwan regime) were found. The 2009 medical accident in Seomyeon occurred at a different hospital and is unrelated. Rio Plastic Surgery appears to emphasize safety systems (emergency response, real-name system, etc.) even more, conscious of these regional issues.

Safety Management System:

Real-name Medical Staff System: Blocks the risk of surrogate surgery by ensuring the attending director is responsible from consultation to surgery.
Emergency Response System: Equipped with equipment and manuals for emergency situations.
Anesthesia Safety: Monitors thoroughly during sleep anesthesia.

Conclusion and Suggestions

As a result of comprehensive analysis, Rio Plastic Surgery is judged to be a trustworthy medical institution in the Seomyeon area of Busan that prioritizes 'Safety' and 'Honesty'.

Representative Director Lee Tae-hoon stands out especially in the field of high-difficulty nose revision surgery based on his academic background and rich clinical experience. His treatment style of not recommending unreasonable surgery to patients acts as a differentiated competitiveness in the commercialized plastic surgery market. Representative Director Lee Dong-gwan is also expanding the hospital's treatment spectrum by securing expertise in the field of middle-aged eye surgery.

Recommended For:

Patients who want natural and harmonious plastic surgery results.
Patients considering revision surgery due to past surgical failure and needing an accurate and honest diagnosis.
Patients who want to avoid unnecessary overtreatment and want reasonable medical services.

Considerations:

If seeking very flashy and drastic changes in appearance, it may not match the hospital's conservative surgical style, so sufficient communication is required during consultation.
Due to the nature of a popular hospital, waiting times may occur, so advance reservation is essential.

This report was written objectively based on public data and patient reviews, and clearly states that when deciding on actual surgery, one must receive a diagnosis suitable for their individual condition through direct consultation with medical staff.