PPEUM Clinic · Dr. Lee San-ha Analysis Report

Executive Summary

Hospital Status

PPEUM Clinic Gangnam Flagship is the headquarters of a large aesthetic clinic with a network of about 20 locations nationwide. Advocating a 'Total Beauty Plex,' it provides comprehensive medical services ranging from petit procedures to high-difficulty plastic surgeries.

Representative Director Lee San-ha

A plastic surgery specialist from Seoul National University College of Medicine, he served as a Director at Banobagi Plastic Surgery and Representative Director at PPEUM Clinic Ilsan Branch. He possesses a unique background of acting as both a doctor and a musician after overcoming a rare intractable disease, appealing to patients with both human trust and professionalism.

Market Reputation

The Gangnam Flagship Branch holds high recognition among the 2030 generation due to its reasonable price policy, accessibility, and sophisticated interior. While some critical views regarding 'factory-type clinics' exist, Dr. Lee receives positive evaluations for his meticulous consultation and natural surgical results.

Major Procedures

At the hospital level, there are strengths in non-surgical procedures such as fillers, Botox, and lifting, while Dr. Lee demonstrates expertise in surgical fields such as rhinoplasty and eye surgery.

In-depth Profile of Representative Director Lee San-ha

Education & Career

Education: Graduated from Seoul National University College of Medicine.
Specialist Qualification: Completed training at Seoul National University Hospital and obtained plastic surgery specialist qualification.
Major Career:
- Former) Director at Banobagi Plastic Surgery
- Former) Representative Director at PPEUM Clinic Ilsan Branch
- Current) Representative Director at PPEUM Clinic Gangnam Flagship

Personal Narrative & Media Activities

Dr. Lee San-ha has been highlighted in the media not just as a medical professional, but as a figure with a story of human triumph.

Overcoming Rare Intractable Disease: Suffers from a rare genetic disease called 'Mucopolysaccharidosis'. His story of overcoming physical regression and becoming a specialist was introduced through the 2017 Yonhap News TV mini-documentary 'Today'.
Music Activities: Parallel to his life as a doctor, he nurtures a dream as a musician, known as a doctor with artistic sensibility, singing songs containing his struggle experience and messages of hope. This background contributes to building an image as a delicate and highly empathetic doctor for patients.

Specialties

Dr. Lee possesses specialized capabilities in high-difficulty surgical procedures as well as petit procedures.

Major Surgeries: Rhinoplasty and Blepharoplasty are his main fields. He appears to have rich clinical experience, especially in cases requiring re-operation or complex correction.
Procedure Style: There is a tendency to pursue 'naturalness' that values facial harmony. Evaluations prevail that he aims for results that blend with the patient's original features rather than excessively flashy lines.

PPEUM Clinic Gangnam Flagship Analysis

Overview & Location

Location: Located on the 12th to 15th floors of 808 Tower, 470 Gangnam-daero, Gangnam-gu, Seoul. Adjacent to Exit 5 of Sinnonhyeon Station (Line 9/Shinbundang Line), boasting excellent accessibility.
Scale: A large-scale facility using four floors within a landmark building on Gangnam-daero. Consultation rooms, procedure rooms, operating rooms, and recovery rooms are systematically partitioned by floor.
Medical Hours: To increase accessibility for office workers, night clinics are operated until 9 PM on weekdays (Mon-Fri), and a flexible operation system includes clinics on Saturdays and Sundays.

Operational Philosophy

PPEUM Clinic aims for the coexistence of 'reasonable prices' and 'premium service.'

Network System: As a network hospital with about 20 branches nationwide, a group of over 10 directors standardizes procedure protocols through joint research.
Genuine Product & Quantity Principle: To dispel concerns about dumping procedures, the principle of using genuine products and correct quantities is emphasized and used as a key element of marketing.
Interior & Branding: Breaking away from the rigid image of existing hospitals, sensuous and flashy interiors reminiscent of cafes or galleries are applied to increase the aesthetic satisfaction of the main target audience, women in their 20s and 30s.

Medical Departments & Major Procedures

Petit/Skin Clinic

Non-surgical therapies such as Botox, Fillers, Contour Injections, Hair Removal.
Laser Toning (Pico toning, etc.).
Lifting (Ulthera, Shurink, Tune Face).

Plastic Surgery Center

Eye Surgery (non-incision, incision, canthoplasty).
Nose Surgery (rhinoplasty, tip plasty).
Fat Surgery (liposuction, fat grafting).

Signature Procedures

'PPEUM Stay' (Skin Booster)
'SS Injection' (Fat decomposition)
'Titanium Lifting'

Reputation & Market Analysis

Positive Evaluations (Pros)

Cost-effectiveness and Accessibility: Being located in central Gangnam while offering procedures at reasonable prices through events is cited as the biggest advantage.
Trust in Dr. Lee San-ha: Dr. Lee receives praise for providing meticulous and honest opinions (such as dissuading unnecessary surgery) during direct consultations.
Procedure Results: Specific reviews stating "improved naturally" and "no overtreatment" are confirmed, especially in eye surgery (natural adhesion, etc.) and nose surgery.

Negative/Mixed Evaluations (Cons & Mixed Reviews)

Waiting Time & Factory-type System: Complaints about long waiting times despite reservations are continuously raised due to the influx of patients. Also, some patients express fatigue with the systematic but somewhat mechanical 'factory-type' system.
Depth of Consultation: Some feel the director's consultation time is short, which is pointed out as a structural limitation of large network hospitals. However, satisfaction is relatively high in cases of designated consultation with Dr. Lee.

Analysis of Dr. Lee San-ha's Surgical Style

Natural vs. Flashy: Dr. Lee is evaluated as suitable for patients preferring 'Jaryeohan (Natural + Flashy)' or 'Natural' styles. He is analyzed as pursuing a style that complements flaws to match one's own face shape rather than extremely flashy and obvious plastic surgery.
Safety Oriented: He tends to recommend safe surgical methods with quick recovery (e.g., natural adhesion double eyelid), making him preferred by first-time surgery patients or those concerned about side effects.

Comprehensive Analysis & Conclusion

PPEUM Clinic Gangnam Flagship is solidifying its position as a large platform hospital absorbing mass aesthetic medical demand. Facilities reflecting the latest trends and a reasonable price policy are accurately targeting the needs of the 2030 generation.

Representative Director Lee San-ha is a figure who has built differentiated personal branding through the expertise of being a 'Seoul National University specialist' and the human story of 'overcoming a rare disease' within this large system. He plays a key role in driving the hospital's medical reliability by providing professional and conscientious diagnosis in a large hospital environment that could otherwise flow into a factory type.

Recommended Target

Patients wanting surgery and procedures from verified medical staff at reasonable costs.
Patients wanting natural image improvement rather than excessive plastic surgery.
Patients valuing accessibility and the pleasantness of facilities.

Considerations

The possibility of waiting times and a somewhat busy hospital atmosphere must be taken into account.
If treatment by a specific director (such as Dr. Lee San-ha) is desired, advance designated reservation is essential.