Analysis Report

Liol Clinic (리올의원)

Lee Joo-hyun (이주현) Representative Director In-depth Analysis

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Key Insights

Institution

Liol Clinic (리올의원) is a boutique aesthetic clinic in Sinsa-dong, Gangnam, Seoul, emphasizing customized care over high-volume treatments.

Leadership

Led by Representative Director Lee Joo-hyun (이주현) and Co-Representative Director Jo Hyun-dae (조현대), focusing on personalized "design" treatments.

Clinical Focus

Specializes in non-surgical facial rejuvenation, including "design" fillers, botox, and advanced lifting technologies like "Serf" (XERF) and "Liol-lifting."

Operational Philosophy

Operates on a 100% reservation basis with a 1:1 "pre-diagnosis" system using 3D imaging (Mark Vu) for precise treatment planning.

Medical Leadership Profile

Representative Director Lee Joo-hyun (이주현)

  • Professional Background:
    • Former Director at Muse Clinic (Gangnam Branch)
    • Former Director at Pladen Plastic Surgery
  • Medical Status: General Practitioner, highly experienced in "Petit Surgery" (injectables and lasers).
  • Clinical Focus: Expertise in Fillers, Lifting, Botox, and Skin treatments. Known for providing delicate and detailed care, appealing to female patients.

Representative Director Jo Hyun-dae (조현대)

  • Education:
    • Graduated from Hanyang University College of Medicine
    • Internship at Hanyang University Hospital
  • Professional Background:
    • Former Director at Muse Clinic (Gangnam Branch)
    • Former Director at Pladen Plastic Surgery
  • Specialization: Focus areas include Fillers, Lifting, and Skin treatments, aligning with the clinic's core offerings.

Hospital Information & Philosophy

Location and Infrastructure

Liol Clinic is located on the 11th floor of the SR 5-4 Building, 138 Dosan-daero, Gangnam-gu, Seoul. This strategic location near Sinsa Station positions it within a hub of high-end fashion and medical tourism.

  • Described as having a "clean and pretty interior," designed for a private and comfortable atmosphere.
  • Emphasizes a "private" environment, distinct from crowded waiting rooms of factory-type clinics.
  • Infrastructure supports private treatment rooms and consultation areas with advanced diagnostic tools.

Operating Hours

  • Weekdays (Mon-Fri): 10:00 AM – 8:00 PM (Evening clinics available)
  • Saturdays: 10:00 AM – 4:30 PM or 5:00 PM
  • Sundays/Holidays: Generally closed (check for specific holiday schedules)

Operational Model and Philosophy

The core philosophy, "Designing beauty for only one person," positions Liol Clinic away from mass-market procedures towards "Custom Design" treatments.

  • 100% Reservation System: Ensures managed patient flow and ample consultation time.
  • 1:1 Pre-Diagnosis System: Medical director personally conducts diagnosis and treatment design, unlike clinics where non-medical staff determine procedures.
  • Advanced Diagnostic Technology: Utilizes 3D Mark Vu (마크뷰) to analyze skin conditions and facial contours, providing data-driven treatment planning and objective before-and-after comparisons.

Clinical Portfolio & Signature Procedures

Signature Lifting Technologies

Serf (XERF) Lifting:

  • Next-generation monopolar radiofrequency (RF) device.
  • Features dual frequencies (6.78MHz & 2MHz) and a cooling system.
  • Allows for precise depth control (Shallow, Middle, Deep) for versatile skin tightening and collagen stimulation.
  • Marketed as a customizable alternative to Thermage.

Liol-lifting (리올프팅):

  • Proprietary package, often combining modalities like Serf + Eve Titan for maximized results.
  • Other Modalities: Titanium Lifting (diode laser), Onda Lifting (microwave for fat reduction), Ulthera & Shurink (HIFU), Thread Lifting (Mint Lift, Silhouette Soft).

"Design" Injectables

Fillers:

  • Lip & Corner Lifting (focus on lip aesthetics)
  • Trapezius (Right-Angle Shoulder) Filler (body contouring)
  • Custom Face Fillers (forehead, chin, nasolabial folds, emphasizing facial balance)

Botox:

  • Standard areas (jaw, wrinkles) and body botox (calves, trapezius).
  • Skin Botox (diluted botox for pore reduction and lifting effects).

Skin Boosters and Quality Improvement

  • Rejuran Healer: Polynucleotide (PN) injections for skin regeneration.
  • Juvelook: Hybrid collagen stimulator (PLA + HA) for volume and skin texture.
  • Lituo: A specialized skin booster treatment.

Market Reputation & Sentiment Analysis

Strengths & Positive Feedback

  • Exceptional Kindness and Service: Reviews consistently highlight the friendliness of both staff and directors, creating a positive and welcoming atmosphere.
  • Detailed Counseling: Patients highly appreciate the thorough 3D diagnosis and the director's detailed explanation of procedures, a significant differentiator from rushed "factory" clinics.
  • Visible Efficacy: Feedback on lifting procedures (Serf, Eve Titan) often mentions immediate and noticeable effects, such as "looking younger" and "volume improvement."
  • High Quantitative Ratings: Achieves 10.0/10 on Gangnam Unni and 4.2/5.0 on Kakao Map (high scores for "Kindness" and "Professionalism").

Weaknesses & Considerations

  • Parking Limitations: A lower score for "Parking" on Kakao Map suggests potential challenges with car accessibility, common in the congested Sinsa/Gangnam area.
  • Building Facilities: One review noted the building's restroom often clogs and the building itself appears "a bit sick" (older/less maintained), despite the clinic's interior being praised.
  • General Practitioner Status: While highly specialized, it's noted that the directors are General Practitioners, not Board-Certified Dermatologists or Plastic Surgeons, which some patients may consider.

Conclusion

Liol Clinic (리올의원), under the leadership of Representative Director Lee Joo-hyun, represents a modern archetype of the Korean aesthetic clinic: specialized, technology-forward, and service-oriented. Moving away from the high-volume model of her past, Director Lee has established a practice that prioritizes "custom design" using advanced diagnostic tools and the latest RF/Laser lifting technologies. The clinic's strong reputation for kindness and detailed consultation, combined with its strategic location in Sinsa-dong, positions it well for patients seeking premium non-surgical facial rejuvenation. While the clinic excels in service and clinical offerings, potential patients should be aware of logistical factors like parking limitations common in the area.

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