Analysis Report

Cheongdam Dear Clinic

Dr. Lee Sun-haeng Representative Director Deep Analysis

Premium Aesthetic Personalized Anti-aging Private Care

Executive Summary

Medical Philosophy

A shift from factory-style mass treatments to "Deasign" (Dear + Design), focusing on personalized architectural analysis of the face.

Core Competency

High proficiency in non-surgical anti-aging procedures, particularly "Dear Custom Onda Lifting" and detailed filler work.

Market Reputation

High ratings (approx. 9.3/10) on major platforms, praised for facility privacy and staff kindness, with a premium price point.

Premium Positioning

A premium aesthetic institution in affluent Cheongdam-dong, offering an all-in-one "Total Beauty Clinic" system.

Executive Leadership Analysis: Dr. Lee Sun-haeng

Dr. Lee Sun-haeng

Academic Background & Training

  • Master of Medicine, Chosun University
  • Residency at **Samsung Medical Center** (Samsung Seoul Hospital)

Professional Career Trajectory

  • Former Director, W Clinic (Gangnam Branch)
  • Former Director, Ppeum Clinic (Gangnam Main Branch & Sinnonhyeon Branch)
  • Former Director, Wooa Plastic Surgery & Dermatology
  • Current Role: Representative Director, Cheongdam Dear Clinic

Clinical Expertise & Affiliations

  • Primary Focus: **Fillers, Botox, Lifting, and Skin treatments**
  • Korean Academy of Facelift & Contouring (Member)
  • Korean Association for Laser, Dermatology and Trichology (Member)
  • Korean Academy of Obesity & Aesthetic Treatment (Member)
  • Korean Academy of Aesthetic Surgery & Medicine (Member)
  • Korean Association of Stem Cell Therapy (Member)

Medical Staff Structure & Co-Leadership

Cheongdam Dear Clinic operates under a co-representative system, allowing for sub-specialization and collaborative diagnosis.

Dr. Kim Je-min (Representative Director)

  • Graduate of **Yonsei University College of Medicine**
  • Former Director at Regen Plastic Surgery and Oracle Dermatology (Cheongdam)
  • Academic Director of the Korean Academy of Obesity & Aesthetic Treatment

Dr. Lee Sang-hyun (Representative Director)

  • Graduate of **Seoul National University** (Medicine)
  • Specialist in Family Medicine
  • Former Director at AB Plastic Surgery and Ppeum Clinic (Hongdae)

The combination of backgrounds from Samsung Medical Center, Yonsei University, and Seoul National University ("SKY" + Samsung elite tier) establishes immediate trust regarding the medical team's competency.

Institutional Overview: Cheongdam Dear Clinic

Location and Accessibility

Cheongdam Dear Clinic is strategically situated in the heart of Seoul's luxury fashion and beauty district.

  • Address: 5th and 7th Floors, Namhan River Building, 820 Seolleung-ro, Gangnam-gu, Seoul.
  • Transport: Approximately 300 meters from Apgujeong Rodeo Station (Suin-Bundang Line), with valet services for private vehicles.
  • Zoning Context: Operates within a competitive cluster of high-end dermatology and plastic surgery centers in Cheongdam-dong, emphasizing premium service and privacy.

Brand Identity and Philosophy

The clinic operates under the slogan "Dear, Philosophy of Beauty," emphasizing that space and atmosphere are part of the treatment.

  • Privacy Focus: Interior design ensures privacy with 1:1 consultation rooms and private recovery areas, catering to celebrity and VIP clientele.
  • All-in-One Solution: Aims to provide comprehensive solutions addressing skin, body, and facial contouring in a single location.
  • Operational Hours: Weekdays (Mon/Wed/Fri: 10 AM – 7 PM, Tue/Thu Night Clinic: 10:30 AM – 8 PM), Saturday: 10 AM – 4 PM. Closed on Sundays and Public Holidays.

Clinical Portfolio and Major Procedures

Signature Lifting Procedures

A core competency utilizing a "Mix & Match" approach with high-end energy-based devices.

  • Onda Lifting: "Dear Custom Onda Lifting" targets subcutaneous fat and dermis with Coolwaves (microwaves), known for minimal pain.
  • Titanium Lifting: Diode laser for immediate brightening and tightening.
  • Other Modalities: Tune Face, Ulthera, Oligio, Shurink Universe for multi-layered treatment plans.

Injectables (Petit Procedures)

Dr. Lee Sun-haeng's expertise shines in intricate injectable procedures.

  • Fillers: For forehead, lips, chin, nasolabial folds, earlobes; utilizing Atiere, Juvederm, Restylane, Belotero.
  • Botox: Standard areas (jaw, wrinkles) and body contouring (trapezius, calves).
  • Skin Boosters: Extensive array including Rejuran Healer, Juvelook, Exosome, and FDA-approved Skin Vibe for skin quality improvement.

Skin and Laser Treatments

Comprehensive solutions for various skin concerns.

  • Potenza: Microneedle RF treatment for pores and acne scars, with customized protocols including pumping tips and drug delivery systems.
  • Pigmentation: Targeted treatments for melasma and blemishes using various laser toning modalities.

Reputation and Market Sentiment Analysis

Qualitative Feedback (Voice of Customer)

Strengths (Pros)

  • Kindness & Empathy: Dr. Lee Sun-haeng praised for his gentle demeanor and willingness to listen.
  • Facility Quality: Private rooms and luxurious interior, creating a "hotel-like" atmosphere.
  • Low Pain Protocols: Onda lifting and skilled anesthesia application contribute to comfortable experiences.
  • Transparency: Clinic confirms seal opening for products (e.g., Botox, Fillers) in front of the patient.

Weaknesses (Cons) & Considerations

  • Cost: Perceived as expensive compared to factory-type clinics, especially for basic procedures.
  • Waiting Times: Despite the reservation system, popularity can lead to occasional complaints about waits.
  • Mixed Results: Isolated reports of treatments not meeting expectations, though high average rating suggests these are outliers.

Quantitative Metrics

Gangnam Unni (App):

  • Clinic Rating: 9.3 / 10 (based on over 1,800 reviews)
  • Dr. Lee Sun-haeng Specific: 9.5 / 10 (based on ~580 reviews)
  • Status: Designated as a "Customer Evaluation Excellent Hospital"

Yeoshin Ticket:

  • High ratings (approx. 9.7) with verified "receipt reviews".
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Conclusion

Cheongdam Dear Clinic represents a modern evolution of the Korean aesthetic medical market, moving away from the high-volume, low-cost model toward a value-based, experience-centric model. Dr. Lee Sun-haeng plays a pivotal role in this ecosystem, applying extensive technical proficiency in a curated, patient-focused environment.

Privacy & Comfort Priority

Highly recommended for those prioritizing a private, comfortable, and detailed consultation experience.

Complex Anti-aging Expertise

Well-suited for intricate anti-aging procedures (lifting, contouring) where physician design and technique are paramount.

Hybrid Appeal: Luxury & Reliability

Offers the technical reliability of university-trained specialists combined with the luxury experience of a Cheongdam boutique.

References & Sources

References

  • [cite: 1, 2, 3, 4] - Dr. Lee Sun-haeng Profile & Career
  • [cite: 5, 6, 7, 17, 18] - Onda Lifting & Procedures
  • [cite: 1, 9, 11, 12, 13] - Hospital Facilities & Philosophy
  • [cite: 14, 15, 16, 19, 20] - Procedure Menu & Pricing
  • [cite: 4, 8, 10, 21, 22] - Reviews & Reputation
  • [cite: 3, 4, 23] - Medical Staff & Co-Directors

Sources