Key Summary
Institution Overview
Seoul Of Dental Hospital is a large-scale dental hospital located in Samjeon-dong, Songpa-gu, Seoul. It is a secondary medical institution equipped with medical staff from Seoul National University and university-hospital-level treatment systems. It pursues both aesthetics and functionality under the slogan 'Art, not alteration'.
Director Expertise
Representative Director Jung Jun-hong is a 'Double Board' specialist who graduated as valedictorian from Seoul National University College of Dentistry and holds qualifications as a Specialist in Oral and Maxillofacial Surgery and a Specialist in Integrated Dentistry. He demonstrates academic competence particularly through 'Dental Endoscope System' technology pending patents in Korea and the US, and the publication of numerous SCI papers.
Core Treatments
The hospital's signature procedure, 'OVZERO' laminate, aims for non-preparation/ultra-precision procedures that minimize tooth reduction. The in-house dental laboratory allows for same-day simulation and precise prosthesis fabrication. Additionally, the hospital specializes in high-difficulty implant surgeries and sleep therapy systems.
Reputation & Features
The hospital builds trust by transparently disclosing medical information through the YouTube channel 'Dr. Jung Jun-hong' and maximizes patient accessibility through 365-day operations and weekday night clinics.
Director Jung Jun-hong's Profile
Education & Specialist Qualifications
- Early graduation from Gyeongnam Science High School
- Graduation from Seoul National University School of Dentistry
- Master's completion at Seoul National University School of Dentistry
- Ph.D. completion in Oral and Maxillofacial Surgery at Seoul National University
- Specialist in Oral and Maxillofacial Surgery
- Specialist in Integrated Dentistry
- Certified Doctor in Maxillofacial Plastic and Reconstructive Surgery
Major Career & Clinical Activities
- Internship and residency at Seoul National University Dental Hospital
- Doctor in charge of the Implant Treatment Center
- Dispatched doctor to the Department of Dental Anesthesiology at Seoul National University Dental Hospital
- Dispatched doctor to the Emergency Room at Seoul National University Hospital
Research Achievements & Patents
- Domestic patent for a 'Dental Endoscope System' (US patent pending)
- Published SCI-level papers (e.g., long-term prognosis of Osstem implants)
- Author of 『Implants You Are Curious About』 (2024), a Kyobo Book Centre bestseller
Awards
- Recipient of the Korean Dental Association President's Award
- Recipient of the Kindness Staff Award at Seoul National University Dental Hospital
Hospital Information
Establishment Philosophy & Vision
The hospital's core philosophy is "Art, not alteration." This reflects the medical team's belief that dental treatment should go beyond simple functional recovery or artificial modification to impart artistic aesthetics while preserving the patient's unique naturalness. The hospital adheres to the principle of avoiding overtreatment and preserving natural teeth as much as possible.
Location & Facility Scale
- Location: 4th-5th Floor, 196 Baekjegobun-ro, Songpa-gu, Seoul (In front of Exit 3, Samjeon Station)
- Scale: Largest scale in Songpa-gu, equipped with operating rooms, dedicated recovery rooms, an in-house laboratory (Digital Lab), and preliminary examination rooms.
- Safety Facilities: CCTVs in operating rooms, emergency treatment systems, and designation as a 119 cooperative medical institution.
Major Clinical Subjects & Core Technologies
OVZERO Laminate
'OVZERO' is Seoul Of Dental Hospital's proprietary laminate brand, implying that tooth reduction is minimized close to 'Zero (0)'.
Technical Features:
- High-Precision/No-Prep Orientation: Prevents tooth damage by not cutting natural teeth or trimming only a minimal amount.
- Digital Design: Utilizes 3D scans and digital systems to provide customized designs considering the patient's face shape, lip line, and tooth arrangement.
- In-house Laboratory: With a specialized laboratory within the hospital, immediate communication between medical staff and technicians is possible, enabling same-day simulation and rapid prosthesis fabrication.
Program Composition:
- Basic / Pure / Signature: Operates a grading system that subdivides material transparency, strength, and fabrication difficulty according to the patient's tooth condition and aesthetic requirements, broadening the range of choices.
High-Difficulty Implant (Expert-Level Implant)
Under the leadership of Director Jung Jun-hong, an Oral and Maxillofacial Surgery Specialist, the hospital performs university-hospital-level implant surgeries.
Specialized Fields:
- Focuses on high-difficulty cases such as implant re-surgery, immediate placement after extraction, sinus lift, and implants for patients with systemic diseases.
Key Features:
- Materials Used: Uses only verified genuine implants such as Osstem and Straumann, and provides certificates of authenticity.
- Pain Management: Equipped with a sleep anesthesia (conscious sedation) system to support patients with dental phobia so they can undergo surgery comfortably.
Integrated Treatment System
Departmental Collaboration:
- Comprehensive dental services including orthodontics, conservation, and periodontal treatment are provided as a one-stop service through the collaboration of three specialists, including Oral and Maxillofacial Surgery and Prosthodontics.
Accessibility:
- 365-Day Treatment: Operates not only weekday night clinics but also on weekends (Sat/Sun) and public holidays without a lunch break to accommodate office workers and emergency patients.
Reputation Analysis
Clinic Hours & Accessibility
Seoul Of Dental Hospital is famous for operating patient-centered clinic hours designed to consider busy modern people:
- Weekdays: 09:30 ~ 20:30 (Night clinic every day)
- Weekends/Holidays: 09:30 ~ 14:00 (No lunch break)
- Lunch Break: Weekdays 12:30 ~ 14:00
Media & Communication Strategy (YouTube)
Director Jung Jun-hong actively communicates with patients by operating the YouTube channel 'Dr. Jung Jun-hong | Seoul Of Dental Hospital'.
- Content Features: Provides experimental and educational content such as 'Implant Strength Test', 'Laminate Durability Experiment', and 'Correct Brushing Methods'.
- Trust Building: Demonstrates transparency and confidence in treatment materials and technologies, fostering high patient trust.
- Note: The channel is separate from a game YouTuber of the same name.
Patient Reviews & Reputation
Synthesizing data from various medical information platforms, the hospital's reputation is very positive.
Positive Evaluations:
- Aesthetics: Praised for "natural like my own teeth" and "not artificial" results after laminate procedures.
- Kindness: High satisfaction with the kindness of the medical staff and detailed explanations.
- Facilities: Commendations for clean, modern facilities and private recovery rooms.
Price Transparency:
- Efforts to transparently disclose costs through event prices and fixed pricing are evident.
- "Genuine reviews" state that there is no overtreatment.
Conclusion
Seoul Of Dental Hospital and Representative Director Jung Jun-hong are analyzed as a case that has achieved both 'Academic Expertise' and 'Public Communication'.
- Trust Based on Expertise: The fact that a Double Board specialist from Seoul National University resides as the representative director and holds patent technology and SCI paper records strongly supports the hospital's medical technological reliability.
- Differentiated Branding (OVZERO): In the uniform laminate market, the 'OVZERO' brand, emphasizing 'no-prep/minimal prep' and 'artistic design', accurately targeted the needs of the younger generation wanting aesthetic treatment.
- Patient-Centered Operation: Systems prioritizing patient convenience, such as 365-day treatment, daily night clinics, and in-house laboratory operations, are the driving forces behind the hospital's high revisit rate and positive reputation.
- Transparent Information Disclosure: Efforts to resolve medical information asymmetry stand out by delivering dental knowledge easily to the public through YouTube and book activities and transparently disclosing the treatment process.
In conclusion, Seoul Of Dental Hospital is judged to be a medical institution capable of meeting a wide range of demands, from patients requiring high-difficulty surgeries to those desiring aesthetic improvements. Director Jung Jun-hong's expertise and the hospital's systematic operations will act as key elements driving continued growth in the future.