Analysis Report
Lee Jong-jin Representative Director In-Depth Analysis
Ceramique Clinic Gangnam is positioned as a "Hyper-High-End" flagship facility, distinct from the mass-market "Dayview" network. It emphasizes a "Haute Couture" medical philosophy, blending private medical services with luxury hospitality.
Representative Director Lee Jong-jin combines clinical expertise (Medical/Dental anatomy background) with significant business acumen as the CEO of "The Day Labs," an MSO consulting for over 14 clinics.
The clinic is an early adopter of advanced technologies, notably "Ulthera Prime" and "Avalanche" lasers, alongside a fully digitized CRM system using "Afterdoc" for patient retention.
Located in a landmark building in Gangnam, the clinic targets both domestic VIPs and international medical tourists, offering services in English and Arabic and utilizing private single-room setups.
Dr. Lee's educational background suggests a strong foundation in biological sciences and anatomical structures, critical for minimally invasive aesthetic procedures.
Dr. Lee is not only a practicing physician but also the CEO of **The Day Labs**, a Management Service Organization (MSO).
The clinic is situated in a standalone building in the Sinnonhyeon/Gangnam area, a district synonymous with South Korea's medical beauty industry. It occupies a building reportedly owned by prominent actress Son Ye-jin, spanning from B1 to the 5th floor (approx. 562 square meters).
The interior design reflects a "Private & High-End" ethos with VIP lounges and private single-occupancy rooms to ensure complete privacy. The design utilizes materials such as marble, tile, and antique mirrors to evoke luxury, aligning with its slogan, "No filters. Just yours, curated by Ceramique".
Dr. Lee Jong-jin defines the clinic's operational philosophy through the lens of *Haute Couture*—custom-made, high-end fashion. This implies medical procedures are tailored specifically to the individual's anatomical structure and aesthetic goals.
This approach addresses limitations Dr. Lee perceived in the mass-market model of the "Dayview" clinics, aiming to satisfy a demographic seeking "unique experiences" and "wonder" beyond standard medical care. Ceramique is conceived as a "space of skin art," drawing inspiration from the French concept of *Métiers d'Art* (Art of Craftsmanship).
Ceramique Clinic Gangnam, under the leadership of Dr. Lee Jong-jin, represents a sophisticated maturation of the K-Beauty clinic model. By leveraging the operational efficiencies of an MSO (The Day Labs) and the clinical precision of an anatomy-focused medical team, the clinic successfully differentiates itself in the saturated Gangnam market.
A CEO-Doctor hybrid model ensuring both medical quality and business scalability.
Aggressive adoption of "Prime" and "Avalanche" class advanced devices.
A pivot from "factory" efficiency to "hotel-like" hospitality and privacy.
For patients and industry observers, Ceramique serves as a case study in how to scale a medical business while attempting to preserve the intimacy and quality of a boutique practice.