Analysis Report

Oreun Dental Clinic

In-depth Analysis of Representative Director Lee Byung-kyu

365-Day Treatment Specialist Cooperation Precision Digital Dentistry

Key Summary

Institution Overview

Oreun Dental Clinic is a large-scale dental clinic of about 200 pyeong near Nowon Station in Seoul, equipped with a system where specialists in Oral and Maxillofacial Surgery and Integrated Dentistry cooperate.

Director Lee Byung-kyu

As an Integrated Dentistry specialist and ICOI Korea Branch Director, he's known for implant and prosthetic treatment expertise, particularly in high-difficulty implant surgeries.

Treatment Characteristics

Advocating 'Right Treatment', it avoids overtreatment, emphasizing precise diagnosis with university-hospital-level digital equipment and a 365-day treatment system for accessibility.

Reputation and Issues

Receives positive evaluations for high accessibility and reasonable pricing. Balances differentiation strategies with concerns about waiting times and addressing 'factory-type dental clinic' perceptions.

Director Profiles

Lee Byung-kyu (Representative Director)

"Beyond treatment, we care for your future dental health with precision and sincerity."

  • Specialty & Qualifications:
    • Specialist in Integrated Dentistry (Ministry of Health and Welfare)
    • Fellow Ship & Diplomate, Director of Korea Branch (ICOI)
    • Regular Member, American Academy of Implant Dentistry (AAID)
    • Regular Member, American Academy of Cosmetic Dentistry (AACD)
  • Major Career:
    • Former Director (Head of Prosthetics/Implant) at Myeongdong Soo Dental Clinic
  • Media Activities:
    • Appeared on MBN Maeil Business TV 'Health Special' (implant re-surgery and management)
  • Medical Philosophy:

    Emphasizes post-management and re-surgery, particularly expert in treating peri-implantitis caused by incorrect procedures or negligence.

Other Specialists

Cho Seong-pil (Representative Director)

  • Specialty: Specialist in Oral and Maxillofacial Surgery (Ministry of Health and Welfare)
  • Career: Graduated from Dankook University College of Dentistry, internship/residency at university hospital. Director of former Boston Dental Clinic, Director of Myeongdong Soo Dental Clinic.
  • Role: Responsible for high-difficulty wisdom tooth extractions and complex implant surgeries requiring bone grafting.

Han Jeong-hun (Representative Director)

  • Specialty: Specialist in Integrated Dentistry (Ministry of Health and Welfare)
  • Role: Provides detailed conservative treatment and general practice (cavity, resin, root canal treatment). Noted for patient communication.

Hospital Information

Location and Scale

Oreun Dental Clinic is conveniently located on the 4th Floor of KB Financial Nowon Plaza, 1405 Dongil-ro, Nowon-gu, Seoul. It's situated near Exit 6 of Nowon Station, a major public transportation hub (Seoul Subway Lines 4 and 7), ensuring high accessibility for patients.

The hospital boasts a significant scale of approximately 200 pyeong (about 660㎡), which is exceptionally large for a private clinic. This ample space allows for an independent implant surgery center and provides a pleasant, spacious waiting area for patients.

Medical Environment and Equipment

Committed to 'smart treatment', Oreun Dental Clinic integrates the latest university-hospital-level digital equipment. This includes precision diagnostic tools such as 3D CT and advanced oral scanners, enabling a thorough, three-dimensional analysis of each patient's oral condition.

Based on these detailed diagnostics, the clinic implements state-of-the-art Digital Dentistry, including simulated surgeries and the fabrication of custom surgical guides, ensuring high precision and predictable outcomes for various procedures.

Operating Hours and Accessibility

A standout feature of Oreun Dental Clinic is its **365-day treatment system**, designed to accommodate even the busiest schedules:

  • Weekdays: Monday, Wednesday, Friday from 9:30 AM to 6:30 PM.
  • Night Clinics: Tuesday and Thursday offer extended hours until 8:30 PM, ideal for office workers.
  • Weekends: Saturdays are open until 2:00 PM (or 3:00 PM), and Sundays from 11:00 AM to 4:00 PM, significantly enhancing medical accessibility.

Furthermore, the clinic offers flexible payment options to ease the financial burden on patients, accepting various local currencies like Zero Pay, Seoul Love Gift Certificates, and Wrist Doctor Points.

Major Procedures

1. Implant

Expertise: The clinic ensures high surgical accuracy through a collaborative system between specialists in Oral and Maxillofacial Surgery and Integrated Dentistry. An independent surgery center is maintained to uphold strict infection control standards.

Materials and Method: Adhering to principle, only genuine implants, such as Osstem, are used. Procedures are customized to each patient's unique gum bone condition.

Pricing Policy: To attract patients, the clinic offers competitive pricing through special events, with domestic implants (including Zirconia crown) priced around 690,000 KRW.

2. Orthodontics

Programs: The clinic features aesthetic-focused orthodontic programs like 'Beauty Line Orthodontics' and 'Side Profile Goddess Protruding Mouth Orthodontics'.

Characteristics: Patients can choose from various options, including partial orthodontics and clear aligners. Precision diagnosis is utilized to optimize the necessity of extractions and overall treatment duration.

3. Aesthetic Prosthetics and General Treatment

Aesthetic Treatment: Procedures like laminates, all-ceramic crowns, and teeth whitening (including one-day whitening) are available for patients seeking rapid aesthetic improvements.

General Treatment: The clinic faithfully provides essential treatments such as cavity fillings, gum disease treatment, and wisdom tooth extractions, with a special emphasis on an anesthesia system designed to minimize patient pain.

Reputation and Market Analysis

Positive Evaluations

  • High Accessibility: Weekend (Saturday/Sunday) and night clinics are highly appreciated by office workers and students.
  • Kindness and Facilities: Many positive reviews on platforms like Gangnam Unni and Modoodoc highlight the kindness of medical staff and coordinators, as well as the clean and spacious facilities.
  • Cost-effectiveness: Event pricing for implant or orthodontic treatments significantly reduces cost burden, serving as an attractive factor for patients.

Negative Evaluations and Concerns

  • Waiting Time: Some patients report waiting times, even with reservations, during peak hours (especially weekends or evenings).
  • 'Factory-type Dental Clinic' Controversy: Due to its large scale and competitive pricing, some concerns have been raised about it being a 'factory-type dental clinic' that prioritizes speed over personalized care. The hospital actively counters this perception by emphasizing 1:1 customized treatment and promoting its 'Right Treatment' philosophy.

Marketing and Brand Strategy

Oreun Dental Clinic strategically builds its brand image around 'Right Treatment' and 'Honest Treatment', conveyed through its name 'Oreun' (meaning 'right' or 'correct'). The clinic is proficient in digital marketing, actively utilizing platforms like Gangnam Unni and Modoodoc to transparently disclose procedure prices and leverage genuine patient reviews for promotional purposes.

Conclusion

Oreun Dental Clinic stands as a competitive medical institution in Nowon-gu, Seoul, defined by its three core strengths: large-scale operations, specialized care, and a 365-day treatment system.

Large-Scale Operations

Providing comprehensive facilities and a comfortable environment.

Specialized Care

Expert cooperative system led by specialized directors.

365-Day Treatment

Unmatched accessibility for all patients, every day.

The specialist cooperative system, spearheaded by Representative Director Lee Byung-kyu (Integrated Dentistry) and supported by Director Cho Seong-pil (Oral and Maxillofacial Surgery), instills reliability for high-difficulty implants and complex treatments.

While large clinics often face the 'factory-type' perception, it is positive that Oreun Dental Clinic actively acknowledges this and reinforces its 'Right Treatment' philosophy through strong patient communication. This approach is analyzed as providing highly suitable medical services to patients who prioritize both reasonable costs and exceptional accessibility.

Report compiled based on publicly available information and cited references.