Executive Summary
Premium Aesthetic Focus
Celliday Clinic is a premium aesthetic institution in Gangnam, Seoul, specializing in customized dermatological and anti-aging treatments.
Dr. Kwon's Media Presence
Led by Dr. Kwon Jun-yeon, a Family Medicine specialist with significant public recognition through extensive media appearances on major networks.
"Private & Custom" Philosophy
Emphasizes a "Private & Custom" approach, specializing in high-end lifting devices (Titanium, Onda, Ulthera) and detailed injectable designs.
Meticulous Service in Competition
Known for meticulous consultations and modern facilities, navigating the highly competitive and price-sensitive Gangnam aesthetic market.
Representative Director: Kwon Jun-yeon
Academic Background & Credentials
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Medical Education: Completed residency at Korea University Medical Center.
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Advanced Degree: Pursued a doctoral (PhD) course at Korea University Graduate School.
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Certifications: Board-certified Family Medicine specialist, recognized in obesity management.
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Societies: Academic Director of Korean Academy of Aesthetic Medicine, member of Korean Academy of Laser, Dermatology, and Trichology, Korean Academy of Obesity & Aesthetic Treatment, Korean Academy of Anti-Aging Medicine.
Professional Career Trajectory
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Former Roles: Director at Ocean Clinic, Director at Mayfill Clinic, Total Director at Yezel Clinic.
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Current Role: Representative Director at Celliday Clinic.
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His career shows a path focused on refining aesthetic techniques and clinic management before leading his own brand.
Media Presence & Public Influence
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Fixed Panelist: SBS *Kim Won-hee's Wonderland* (Health Tech program).
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Guest Appearances: Channel A *Birth of a Body God*, MBC *Good Day*, tvN *70 Billion's Choice*, MBN *Special Documentary H*, JTBC *Miracle Food*.
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Known for explaining complex medical mechanisms in accessible terms, enhancing his personal brand and clinic credibility.
Institutional Overview: Celliday Clinic
Brand Identity & Philosophy
"Celliday" is derived from "Cell Lifting Day," promising to lift youth and cellular vitality. The core philosophy rejects mass-production, advocating for comprehensive analysis and customized solutions.
The clinic emphasizes that "true change begins with meticulous analysis," targeting clients seeking a balance between medical efficacy and a high-end service experience. It is positioned as a "Celliday Place" with a premium, gallery-like interior.
The service structure is divided into specialized centers including Lifting, Anti-aging (Fillers/Botox), Skin Care, and Obesity/Body Contouring.
Location & Accessibility
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Address: 6th Floor, 120 Teheran-ro, Gangnam-gu, Seoul (Yeoksam-dong, Sanggyeong Building)
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Accessibility: Approximately a 2-minute walk from Exit 1 of Gangnam Station, a major transportation hub, highly accessible.
Operating Hours
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Weekdays: 10:30 AM – 8:00 PM
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Saturdays & Public Holidays: 10:00 AM – 5:00 PM
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Sundays: Closed
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Lunch Break: 1:00 PM – 2:00 PM (No lunch break on Saturdays and holidays)
Clinical Portfolio & Signature Procedures
Advanced Lifting Solutions
- • Titanium Lifting: Uses three simultaneous wavelengths for lifting, tightening, and brightening with immediate effects.
- • Onda Lifting: Utilizes microwave energy to target fat cells and stimulate collagen, often combined with body contouring.
- • Ulthera (Shadow Design): Customized HIFU based on facial shadows and contours for a sculpted look.
- • Other Devices: Thermage FLX, Softwave, Volnewmer.
Injectables: The "Celli" Signature
- • Celli-Lip (Lip Filler): Specialized lip augmentation package with customized filler volume and corner-lifting Botox.
- • Shadow Design Filler: Strategically places fillers to correct facial shadows and restore natural volume.
- • Pricing Strategy: Tiered pricing based on filler brand (e.g., Atiere vs. Restylane) for budget flexibility.
Skin & Body Management
- • Skin Boosters & Care: Potenza (microneedling RF), LDM (ultrasound moisture management), Lala Peel, Aqua Peel.
- • Obesity Management: "Celli-Line" injections and prescription-based diet programs, leveraging Dr. Kwon's expertise.
Indicative Pricing Analysis
The clinic positions itself in the mid-to-premium range, using aggressive event pricing to attract new clients. Examples:
- Titanium Lifting: ~440,000 KRW (Event price)
- Onda Lifting: ~363,000 KRW (Event price)
- Potenza: ~150,000 KRW (Event price)
- Lip Filler Package: Starts from 200,000 KRW (Domestic) to 550,000 KRW (Imported)
Reputation & Market Analysis
Positive Factors & Patient Sentiment
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High Ratings: Holds a high rating (9.5/10) on major aesthetic apps, praised for "customized consulting" and "kindness."
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Detailed Consultations: Patients frequently mention detailed explanations from staff and Dr. Kwon, avoiding rushed consultations.
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Natural Results: The "Shadow Design" concept is appreciated for producing natural-looking aesthetic outcomes.
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Trust Factor (Media Presence): Dr. Kwon's media appearances validate expertise and build trust, attracting patients seeking a "doctor from TV."
Considerations & Competitive Positioning
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Highly Competitive Market: Operates within the highly competitive and price-sensitive Gangnam aesthetic market.
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Consumer Scrutiny: Actively part of consideration sets for savvy consumers, with discussions in community forums comparing procedures.
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Reputation Management: Addresses general industry skepticism regarding "fake reviews" by actively managing its reputation on verified platforms.
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Boutique Factory Segment: Differentiates through Dr. Kwon's "Design" philosophy rather than just volume, balancing efficiency with personalized touch.
Conclusion
Celliday Clinic represents a modern evolution of the Gangnam aesthetic clinic, moving toward value-based, customized care. Representative Director Kwon Jun-yeon plays a pivotal role, establishing a brand image of "trustworthy, scientifically-grounded beauty" through his diverse background and robust media profile.
Core Value Propositions for Patients
Customized Anti-aging Solutions
Targeting non-surgical lifting and fillers with "Shadow Design" for personalized, natural results.
Expert-Led Diet & Body Management
Benefit from Dr. Kwon's expertise in obesity medicine for tailored diet programs and body contouring.
Premium Patient Experience
Value detailed doctor-patient communication, meticulous care, and a luxurious clinic environment.