Must Plastic Surgery · Kim Jeong-gi Analysis Report

Key Highlights

Clinic Overview

Must Plastic Surgery, located near Nonhyeon Station, Gangnam-gu, Seoul, prioritizes patient happiness and satisfaction under the slogan "You must be happy."

Representative Director

Director Kim Jeong-gi is a plastic surgery specialist with extensive experience as a university hospital professor and military hospital department head.

Major Clinical Areas

Specializes in rhinoplasty, eye surgery, anti-aging, breast, and gynecomastia, focusing on customized designs for individual facial harmony.

Robust Safety System

Ensures patient safety with operating room CCTVs, resident anesthesiology specialists, and single-person recovery rooms to prevent ghost surgery.

Representative Director Profile

Kim Jeong-gi (김정기)

Plastic Surgery Specialist

"Plastic surgery should be a happy surgery, leading to patients' psychological satisfaction and happiness beyond simple appearance changes."

Education & Qualifications

Graduated from Soonchunhyang University College of Medicine & obtained Master of Medicine degree.
Completed Internship & Residency at Soonchunhyang University Seoul Hospital.
Board Certified in Plastic Surgery.
Completed training course at the University of Iowa, United States.

Major Career & Clinical Experience

Military Medical Officer: Served 38 months as Head of Plastic Surgery at Armed Forces Daegu Hospital & Daejeon Hospital (reconstructive surgery for trauma).
University Hospital Professor: Plastic Surgery Professor at Soonchunhyang University Seoul Hospital (high-difficulty surgeries, breast reconstruction).
Private Practice: Director at The Plastic Surgery Clinic (Apgujeong) and Mind Plastic Surgery Clinic (trendy cosmetic surgery).
Must Plastic Surgery: Opened around September 2022, combining university hospital principles with private practice trends.

Academic Activities & Media

Lifetime member of Korean Society of Plastic and Reconstructive Surgeons.
Regular member of Korean Society for Aesthetic Plastic Surgery and Korean Cleft Palate-Craniofacial Association.
Active in Eye, Rhinoplasty, and Breast Plastic Surgery Research Groups.
Operates YouTube channel 'Must TV' promoting "happy surgery" philosophy.

Hospital Overview & Philosophy

Location & Accessibility

Must Plastic Surgery is located on the 8th floor of the One & One Building, 528 Gangnam-daero (Nonhyeon-dong), Gangnam-gu, Seoul. It is conveniently adjacent to Exit 3 of Nonhyeon Station (Subway Line 7 and Shinbundang Line), offering excellent accessibility in the heart of Korea's plastic surgery hub.

Operating Hours:
Weekdays: 10:00 AM - 7:00 PM
Saturdays: 10:00 AM - 5:00 PM
Closed on Sundays and public holidays.

Brand Philosophy & Vision

The clinic name 'MUST' reflects Representative Director Kim Jeong-gi's commitment to "surely present happy results" to every patient. The slogan "You must be happy!" encapsulates the philosophy that plastic surgery should extend beyond mere physical changes to psychological satisfaction and happiness.

“ "Plastic surgery should be a happy surgery. The entire process, from pre-surgery consultation to post-surgery satisfaction, should be a positive experience."
- Director Kim Jeong-gi, Must TV

Must Plastic Surgery stands against uniform, factory-style surgical methods. Its core value lies in pursuing 'customized designs' that meticulously consider each patient's occupation, fashion style, and unique personality, ensuring results that harmonize with their individual identity.

Major Clinical Areas & Specializations

Rhinoplasty (MUST Rhinoplasty)

Director Kim Jeong-gi's approach focuses on both cosmetic improvement and functional problem resolution.

Functional Rhinoplasty

Addresses functional issues like rhinitis, deviated nasal septum, and nasal valve stenosis while simultaneously sculpting the cosmetic line. Often covered by indemnity insurance, reducing patient burden.

Design Philosophy: "Jaryeohan" (Natural & Fancy) Nose

Aims for a trendy 'Jaryeohan' nose. Proposes customized lines like the 'Jikban-beoseon' (Straight-Slightly Curved) line for women or straight lines for men, harmonizing with facial features. Virtual surgery simulations using Photoshop ensure patient-doctor alignment.

Variety of Materials

Utilizes autologous tissues such as costal cartilage, septal cartilage, and ear cartilage. Employs 3D custom implants when necessary for minimized side effects and optimal fit.

Eye Surgery (MUST Blepharoplasty)

Signature techniques for clear, refreshing, and natural-looking eyes.

Webtoon Tteim

A signature dual canthoplasty procedure combining lateral and lowers canthoplasty, designed to create large, refreshing eyes by expanding both horizontal and vertical dimensions.

Natural Adhesion & Ptosis Correction

Achieves clear yet natural double eyelid lines through incision-free natural adhesion methods and corrects sleepy-looking eyes with ptosis correction.

Anti-Aging & Petit Procedures

Comprehensive solutions for youthful appearance and skin rejuvenation.

Lifting Procedures

Utilizes advanced laser lifting devices (Titanium Lifting, InMode, Shurink) and performs thread lifting (Mint Thread) for effective skin tightening.

Skin Boosters & Fillers

Offers skin regeneration boosters like Juvelook and Rejuran Healer, along with volume-filling filler procedures. Painless options via sleep anesthesia are available for patient comfort.

Male Plastic Surgery & Others

Specialized care including gynecomastia correction and safe breast augmentation.

Gynecomastia

Corrects male breast development with the 'One Day Gynecomastia' program, supporting quick recovery and return to daily life.

Breast Surgery

Performs breast augmentation using genuine implants (Motiva, Mentor). Director Kim Jeong-gi's extensive experience in breast reconstruction at a university hospital contributes to ensuring high safety standards.

Reputation & Patient Review Analysis

Positive Evaluations (Pros)

Quality of Consultation: Many favorable reviews highlight Director Kim Jeong-gi's meticulous and realistic consultation style. Patients appreciate advice without excessive recommendations and the use of Photoshop for visual understanding.
Natural Results: High satisfaction with results described as "naturally pretty" and balancing "flashiness and naturalness (Jaryeoham)." This is particularly noted in rhinoplasty and canthoplasty.
Facilities & Cleanliness: As a recently opened clinic (2022), the hospital facilities are often praised for being clean and pleasant.

Considerations & Points to Note

Waiting Time: Due to the clinic's popularity, some patients have reported potential waiting times even with reservations.
Perception of Marketing: Active marketing, including a YouTube channel and app events, occasionally raises questions among conservative patients regarding a "marketing-oriented hospital." However, actual visit reviews often lead to trust in the director's skills.
Cost Transparency: As with many plastic surgery clinics, there can be discrepancies between advertised event prices and final consultation prices due to added options. Accurate cost confirmation before a visit is recommended.

Platform Ratings

Gangnam Unni

Records a very high satisfaction rating of 9.7/5 based on over 2,200 reviews.

Sungyesa

Maintains a generally positive reputation, even within this discerning plastic surgery community, with real reviews shared despite broker blocking systems.

Conclusion & Comprehensive Analysis

Must Plastic Surgery and Representative Director Kim Jeong-gi represent a successful synergy, blending the "expertise of a university hospital specialist" with the "trendy sensibility of Gangnam private practice."

1. Proven Expertise

Director Kim Jeong-gi's extensive experience as a military medical officer and university professor guarantees surgical safety and technical precision. His holistic approach, addressing both functional and cosmetic aspects in procedures like rhinoplasty and eye surgery, builds high patient trust.

2. Unwavering Safety

The implementation of operating room CCTVs, a resident anesthesiologist, and a transparent real-name surgery system directly addresses core patient concerns regarding safety and trust, fostering an environment of security.

3. Empathetic Communication

Through the 'Must TV' YouTube channel and meticulous one-on-one consultations, the clinic emphasizes strong patient communication. The philosophy, echoed in the slogan "You must be happy," prioritizes patients' emotional satisfaction, setting it apart.

Ultimately, Must Plastic Surgery is an ideal choice for patients who seek customized designs tailored to their unique needs within a secure and safe environment, avoiding generic, factory-style procedures. A direct consultation is highly recommended to ensure smooth communication and alignment with the director's aesthetic vision.