MOMO Plastic Surgery Clinic

Executive Summary

Specialized Reorganization

MOMO Plastic Surgery, established Dec 2021 from 'The Iron Plastic Surgery', specializes in hair transplantation and is expanding nationwide.

Leadership & Philosophy

Representative Director Kim Seung-jun, a plastic surgery specialist, emphasizes a 'design' perspective in hair restoration.

Advanced Technology

Introduced Korea's first 'ARTAS iX' AI robotic hair transplant system, utilizing precision medicine and big data for personalized design.

Unique Patient Care

Offers a 'responsibility guarantee system' for surgical results and 'free lifetime hair loss medication prescription'.

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Kim Seung-jun

Representative Director

Director Profile

Education & Qualifications

Graduated from Korea University College of Medicine.
Ph.D. in Medicine from Korea University Graduate School.
Adjunct Professor of Plastic Surgery at Korea University College of Medicine.
Regular Member of the Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery, and IPRAS.

Major Career History

Representative Director of The Iron Plastic Surgery.
Representative Director of Flat Iron Plastic Surgery.
Director of Star Line Plastic Surgery.
Current: Representative Director of MOMO Plastic Surgery Seoul Branch.

Medical Philosophy & Activities

Director Kim Seung-jun focuses on preaching the importance of 'design' in the field of hair transplantation. He emphasizes that "hair transplantation is not simply planting hair, but a process of creating the optimal hairline by reflecting the patient's needs, facial shape, and trends."

Won first place in the non-incision hair transplant category of the 'Brand of the Year' sponsored by JoongAng Ilbo (2021).
Leading medical staff education and clinical research as a Key Doctor related to the introduction of the ARTAS iX robot.

Hospital Information & Vision

Establishment & Network

MOMO Plastic Surgery officially opened on December 6, 2021, at Apgujeong-ro (Sinsa-dong), Gangnam-gu, Seoul. This was a reorganization of 'The Iron Plastic Surgery' to specialize in hair transplantation.

The clinic is aggressively expanding by establishing branches in major bases nationwide, centered on the main branch in Apgujeong, through a systematic MSO 'MOMO Labs'.

**Seoul Branch (Main):** 124 Apgujeong-ro, Gangnam-gu, Seoul.
**Busan Branch:** 177 Beomil-ro, Busanjin-gu, Busan.
**Daegu Branch:** 341 Dongdaegu-ro, Suseong-gu, Daegu.
**Suwon Branch:** 141 Jungbu-daero, Paldal-gu, Suwon-si, Gyeonggi-do.

Management Philosophy & Vision

MOMO Plastic Surgery's core vision is summarized by the slogan "Filling style, not just hair." This means approaching hair loss treatment as part of aesthetic plastic surgery that restores the patient's appearance confidence.

Design-Centrism: Analyzes facial shape data of 3,000 people to convert forehead ratios and preferred hairlines into data, applying this to surgical design.
Patient-Centered System: The attending physician takes charge from consultation to surgery and aftercare, along with a reasonable cost policy, enhancing trust and consistency.

Major Procedures & Core Technologies

ARTAS iX Robotic Hair Transplant

MOMO Plastic Surgery was the first in Korea to introduce the 'ARTAS iX', an artificial intelligence (AI)-based robotic hair transplant system, ensuring precision medicine.

AI Algorithm: Automatically selects and harvests healthy hair follicles to increase the survival rate.
Precision: Utilizes a 44-micron resolution 3D camera and a 7-axis robotic arm controlled in 0.1mm units for precise follicle harvesting.
Speed & Efficiency: Claims to harvest and transplant over 1,500 hairs per hour, significantly shortening surgery time.
Multi-Camera System: Recognizes scalp curvature and hair direction in real-time through stereoscopic vision.

Non-Incision (FUE) & Incision (FUT) Surgery

The clinic offers both non-incision and incision methods, providing various options tailored to the patient's needs and lifestyle.

Non-Incision (FUE): Harvests hair follicle units without cutting the back of the head, resulting in less pain, minimal scarring, and faster recovery. Options include 'Two-Block Non-Incision' and 'No-Shave Non-Incision'.
Incision (FUT): Applied to patients who need large-volume transplants or consider cost-efficiency, involving the incision of the scalp at the back of the head.

Personal Line Design

This system reflects Director Kim Seung-jun's philosophy, focusing on a comprehensive analysis of the patient's facial shape, forehead ratio, and existing hair condition. It aims to maximize naturalness by applying preferred hairlines by age group through big data analysis, creating an optimal aesthetic outcome.

Differentiated Services & Patient Management Policies

Responsibility Guarantee

The hospital takes responsibility for post-surgical results, offering free retouching (reinforcement surgery) if promised survival rate/density is not met or if there is dissatisfaction with the design.

Free Lifetime Hair Loss Medication

Provides free lifetime prescriptions for hair loss treatments to surgical customers, relieving cost burden and encouraging long-term hair maintenance.

1:1 Dedicated Attending Physician System

The director who conducts the consultation is responsible for the entire process, from surgery performance to progress checks, ensuring consistent and reliable care.

Reputation and Patient Review Analysis

Positive Evaluations

Kind Consultation and Service: Many evaluations praise the consultation managers and medical staff for their kindness and ability to reflect patient needs.
Design Satisfaction: Numerous reviews state that the hairline is natural and suits the facial shape well, as it is directly designed by a plastic surgery specialist.
Trust in Responsibility Guarantee: The responsibility guarantee resolves anxiety about surgical failure or lack of density, acting as a major factor in choosing the hospital.
Aftercare: Evaluations highlight the systematic post-surgery shampoo service and progress checks.

Concerns & Considerations

Cost Burden: Some opinions suggest that estimates are sometimes higher compared to other hospitals, attributed to the premium strategy and advanced equipment.
Depth of Consultation: Some patients expressed regret that the consultation time with the doctor was short or proceeded mainly with design drawings rather than detailed explanations.
Post-Surgery Progress (Dark Period): Reviews complain of anxiety during the 'dark period' (temporary shedding phase), though this is a general process of hair transplant surgery.

Costs and Estimates (Estimated)

Costs vary greatly depending on the patient's hair loss condition, number of transplanted follicles, surgical method (incision/non-incision/robot), and application of promotions.

General Estimate Range: According to community reviews, estimate cases of approximately 4 million to 6 million KRW based on 2,000 to 3,000 hairs are confirmed, but individual differences are significant.
ARTAS Robot Surgery: It is likely to be priced higher than general non-incision surgery.

Conclusion & Implications

MOMO Plastic Surgery Clinic and Representative Director Kim Seung-jun have established a unique positioning in the Korean hair transplant market through the combination of 'plastic surgical aesthetic sense' and 'advanced robotic technology'.

1. Fusion of Expertise

Utilizing the background as a plastic surgery specialist, hair transplantation has been expanded from simple treatment to the realm of 'styling' and aesthetic enhancement.

2. Technological Leadership

The introduction of ARTAS iX for the first time in Korea symbolizes the hospital's technological progressiveness and targets the patient group wanting precision surgery.

3. Customer-Oriented Policies

The responsibility guarantee and lifetime medication prescription act as effective strategies to lower the psychological and economic barriers for patients.

Overall, MOMO Plastic Surgery can be evaluated as a modern hair transplant specialized medical institution equipped with the triad of technology, service, and marketing. However, maintaining the uniformity of medical service quality across branches following the high-cost structure and rapid expansion seems to be a task to be managed for continuous growth in the future.