메리성형외과의원 · 홍성택 대표원장 분석 보고서

핵심 요약

Establishment & Philosophy

Merry Plastic Surgery Clinic (메리성형외과의원), located in Apgujeong, Seoul, was founded by Dr. Hong Seong-taek with a philosophy centered on bringing "joy and happiness" to patients, akin to the sentiment of "Merry Christmas." The clinic emphasizes safety, transparency, and personalized care.

Director Profile

Representative Director Hong Seong-taek is a board-certified plastic surgeon with over 16 years of experience. He is an alumnus of Korea University Medical School and has held directorships at several prominent clinics (including Wine, Nana, and U-Bom) before establishing his own practice.

Clinical Specialization

While offering a range of procedures including eye surgery and lifting, the clinic is particularly renowned for **Rhinoplasty (Nose Surgery)** and **Revision Rhinoplasty**. A unique offering is the "Merry Mallang Injection," a treatment designed to soften contracted nasal tissue to facilitate earlier revision surgeries.

Reputation & Safety

The clinic maintains high ratings on major Korean aesthetic platforms like Gangnam Unni and Sungyesa. It implements safety protocols such as CCTV in operating rooms, a real-name doctor system, and the presence of anesthesiology specialists.

홍성택 대표원장 프로필

교육 및 학술 배경

Medical Degree: Graduated from Korea University College of Medicine.
Specialization: Completed residency and obtained board certification as a Plastic Surgery Specialist at Korea University Medical Center.
Advanced Degree: Holds a Master of Medicine (Plastic Surgery) from Korea University Graduate School.
International Training: Completed training at the IWK Health Centre in Canada.
Academic Appointments: Serves as an Adjunct Professor at Korea University Medical Center.

주요 경력

Over 16 years of surgical experience.
Established Merry Plastic Surgery in August 2023.
Past Directorships include: U-Bom Plastic Surgery (formerly Bom), Wine Plastic Surgery & Dermatology, Nana Plastic Surgery, U&Lin Plastic Surgery, Oneul Plastic Surgery.

학회 활동 및 소속

Regular Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
Regular Member, Korean Society of Aesthetic Plastic Surgery (KSAPS).
Regular Member, Korean Society of Craniofacial Plastic Surgery.
Member of specialized research groups for Eye, Nose, Fat, Facial Contouring, and Minimally Invasive plastic surgery under the KSPRS.
Served as the 16th External Affairs Committee Member of the Korean Association of Plastic Surgeons.

의료 철학

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Dr. Hong emphasizes "finishing in one go," reflecting a strong desire to avoid revision surgeries by achieving the best possible result in the primary surgery.

He advocates for understanding current trends (e.g., specific nose lines like "straight-semicurve") while prioritizing harmony with the patient's individual facial features over blindly following trends.

미디어 활동:

Dr. Hong actively runs a YouTube channel (Merry TV) to educate patients. Content includes explanations of side effects, the timing of revision surgeries, and honest discussions about surgical limitations, which helps build trust.

병원 정보

설립 철학 및 브랜드 아이덴티티

The clinic's name, "Merry," was personally selected by Representative Director Hong Seong-taek. Derived from the phrase "Merry Christmas," it reflects the medical philosophy that a visit to the hospital should result in a "joyful, cheerful, and happy" transformation for the patient. This branding attempts to move away from the cold, purely clinical image often associated with surgery, aiming instead for a warm and welcoming atmosphere.

Merry Plastic Surgery (Merry PS) represents a specialized medical institution within the highly competitive aesthetic surgery district of Apgujeong, Seoul. Established with the intent of providing distinct, patient-centric care, the clinic has positioned itself as a facility that prioritizes surgical transparency and post-operative satisfaction.

위치 및 접근성

The clinic is strategically located in the heart of Seoul's plastic surgery hub.

Address: 4th Floor, Royal Building, 6 Nonhyeon-ro 175-gil, Gangnam-gu, Seoul (Sinsa-dong)
Accessibility: Approximately 50 to 117 meters from Apgujeong Station (Exit 5), ensuring high accessibility for both local and international patients.

시설 및 인프라

Merry PS operates with a focus on patient comfort and safety. Key facility features include:

Private Rest Areas: Dedicated spaces for patient recovery and privacy.
Safety Systems: Equipped with emergency response systems and operates Closed-Circuit Television (CCTV) in operating rooms to ensure transparency and trust, a growing demand in the Korean medical market.
Consultation Rooms: Designed to facilitate in-depth, one-on-one consultations with medical staff.

의료진

Dr. Park Ga-young (박가영 원장)

Specialization: Family Medicine Specialist, Seoul National University.

Focus Areas: Filler, Botox, Lifting, Skin treatments, and "Slow Aging" protocols. She advocates for "slow aging" and advises against procedures that do not have cumulative or lasting benefits.

Anesthesiology Department

Dr. Park Hae-gyun: Listed as an Anesthesiologist and Pain Medicine Specialist.

Role: Ensures safe sedation and pain management during surgeries. The presence of a dedicated specialist for anesthesia is a significant safety indicator in plastic surgery.

Operational Characteristics and Safety

The clinic is not a "shadow doctor" factory; it emphasizes the real-name disclosure of its medical staff.
CCTV: Operates CCTVs in the operating room, a crucial factor for patients concerned about substitute surgeons.
Emergency Systems: Equipped with emergency power and defibrillators to handle unexpected medical situations.

주요 시술

Rhinoplasty (코성형)

This is arguably the clinic's flagship discipline. Dr. Hong has expressed high confidence in nose surgeries, covering implants, functional nose correction, and complex revisions.

Custom Design: Avoids a "one-shape-fits-all" approach, tailoring the nose line (straight, semi-curve, etc.) to the patient's facial balance.
Revision Rhinoplasty: A significant portion of the clinic's focus is on correcting previous failed surgeries.
The "Merry Mallang Injection" (Merry Soft Injection): A signature pre-operative treatment for patients with capsular contracture (hardened, shortened nose due to scar tissue). It aims to soften hardened scar tissue and skin, reportedly reducing the waiting period for revision surgery by approximately half (e.g., from 6 months to 3 months) and increasing skin elasticity for better elongation.

Eye Surgery (눈성형)

Procedures: Natural adhesion method (non-incisional), blepharoplasty, and eye correction (ptosis correction).

Philosophy: Focuses on natural-looking results that enhance the eyes without creating an "operated" look.

Anti-Aging and Lifting (안티에이징 및 리프팅)

Led by both Dr. Hong and Dr. Park Ga-young, this department focuses on facial rejuvenation.

Thread Lifting: Using absorbable threads to lift sagging tissues (marketed as "Merry Sleep Thread Lifting").
Laser Lifting: Utilizing devices like Liftera 2 and Density for skin tightening.
Fat Grafting: Transferring fat to restore facial volume.

Body Contouring (바디 컨투어링)

Liposuction: Specifically focused on the facial area, such as "Double Chin Zero Liposuction," often combined with muscle tying for a sharper jawline.

평판 분석

평점 및 피드백 (긍정적 요인)

Gangnam Unni (강남언니): The clinic holds a high rating of 9.4 to 9.5 out of 10, with hundreds of cumulative reviews.
Sungyesa (성예사): Active on this platform, known for being more critical and having a "broker blocking system" to filter out fake marketing reviews, encouraging "real" reviews.
Patient Sentiment Positives: Reviews frequently mention "kindness," "detailed consultation," "comfortable atmosphere," and "short waiting times." Dr. Hong is often praised for being "dambak" (honest/straightforward) and not upsell unnecessary procedures.
Marketing & Transparency: The clinic actively runs a YouTube channel (Merry TV) to educate patients and emphasizes that they do not use "ghost doctors" (substitute surgeons) and that Dr. Hong performs the surgery from start to finish.

고려사항 및 안전 프로토콜

Negative Feedback: As with any medical facility, there are occasional mentions of dissatisfaction, though specific details of negative reviews are often filtered or less prominent in marketing summaries. However, the clinic's presence on Sungyesa suggests a willingness to face scrutiny from a more demanding user base.
CCTV: The clinic operates CCTVs in the operating room, a crucial factor for patients concerned about shadow doctors.
Anesthesia: Employs a board-certified anesthesiologist (Dr. Park Hae-gyun), ensuring that sedation and general anesthesia are administered safely.
Emergency Systems: Equipped with emergency power and defibrillators to handle unexpected medical situations.
Patient Care System: Advertises a thorough aftercare system, including swelling management and scar care. Dr. Hong is noted for conducting direct consultations, utilizing 3D-CT and endoscopy for precise diagnosis.

결론

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Merry Plastic Surgery Clinic, led by Dr. Hong Seong-taek, distinguishes itself in the saturated Gangnam market through a combination of specialized technical expertise in rhinoplasty (specifically revision cases and the "Mallang Injection" protocol) and a brand philosophy centered on patient happiness and safety.

Dr. Hong's background as a specialist from Korea University, combined with his leadership experience at major clinics like Wine and Nana, provides a strong foundation of trust. The clinic's commitment to transparency—evidenced by CCTV usage, real-name doctor disclosure, and active engagement on "broker-free" review platforms—appeals to patients seeking reliable and ethical medical services.

While the clinic offers a full spectrum of aesthetic procedures, it is most strongly positioned as a destination for nose surgery and anti-aging treatments.

#RhinoplastySpecialist #PatientFirst #EthicalPractice