Analysis Report

O.N Clinic

Representative Director Oh Seung-min In-depth Analysis

Academic Authority Collaboration Expertise Signature Procedures

Key Analysis Points

Academic Authority

Representative Director Oh Seung-min leads the clinical field based on academic authority, such as publishing professional books on thread lifting through Springer, a world-renowned medical publisher.

Collaboration System

Through collaboration with plastic surgery specialist Dr. Oh Myung-june, the clinic provides a 'Total Face Solution' that integrates bone surgery (contouring) and soft tissue management (lifting/skin).

Signature Procedures

'Gak-jusa (Angle Injection),' a steroid-free fat destruction injection, and 'Technical Thread Lifting' utilizing anatomical Pinch techniques are cited as major procedures.

Reputation Analysis

While academic reliability is very high, consumer feedback regarding waiting times and costs is mixed, and there is a difference in temperature between app-based reviews and communities.

1. Introduction: Background and Philosophy of O.N Clinic

1.1 Hospital Overview and Location

O.N Clinic is located on the 8th floor of the Man-i Building, 428 Gangnam-daero, Gangnam-gu, Seoul [cite: 8, 9]. It is situated in a key commercial area between Gangnam Station and Sinnonhyeon Station, analyzed as a strategic location to maximize accessibility for domestic and international patients.

The name of the hospital, 'O.N', is derived from the slogan "On your beauty," interpreted to contain the dual meaning of turning on the patient's hidden beauty (Turn ON) and symbolizing the surnames of the two representative directors, Oh Seung-min (Oh) and Oh Myung-june (Oh) [cite: 10, 11].

1.2 Clinical Philosophy

O.N Clinic's clinical philosophy is summarized by three core values: Hospitable, Safety, and Satisfaction [cite: 10].

  • Anatomical-based Safety: Prioritizing the minimization of side effects based on a deep understanding of facial anatomy rather than simply following trends. This is clearly evident in Director Oh Seung-min's writing and academic activities.
  • 1:1 Customized Design: Avoiding standardized factory-type procedures and designing customized procedures by turning individual patients' skeletal structure, skin thickness, and degree of aging into data [cite: 12].
  • Pursuit of Happiness: The ultimate goal is to ensure patients feel happiness when leaving the hospital [cite: 3].

2. In-Depth Analysis of Medical Staff: Academic Background and Expertise

O.N Clinic's greatest asset is its medical staff from Seoul National University College of Medicine and their academic achievements. In particular, the combination of Dr. Oh Seung-min in the dermatology field and Dr. Oh Myung-june in the plastic surgery field offers expertise differentiated from other hospitals.

2.1 Representative Director Dr. Oh Seung-min

Dr. Oh Seung-min acts as the representative director of O.N Clinic and simultaneously serves as the CEO of OK Medi, a medical education content company [cite: 8, 13]. He holds a strong identity as both a clinician and a researcher.

2.1.1 Education and Major Career

  • Graduated from Seoul National University College of Medicine [cite: 8, 14].
  • Completed internship and residency, and served as a clinical fellow at Seoul National University Hospital [cite: 8].
  • Specialist in Family Medicine [cite: 8].
  • Master's in Medical MBA, Kyung Hee University Graduate School of Business [cite: 8].
  • Former Chief Academic Director and Chair of the Academic Committee of the Korean Academy of Laser, Dermatology and Trichology (KALDAT) [cite: 8, 13].

2.1.2 Academic Activities and Publications

Dr. Oh Seung-min's academic authority is proven by the professional books he has authored. He published a textbook on thread lifting through Springer, a world-renowned medical publisher.

Major Books:
  • The Art and Science of Thread Lifting (Based on Pinch Anatomy and Moving Plane): An English book compiling the anatomical principles and techniques of thread lifting [cite: 1, 2, 15].
  • The Standard of Thread Lifting (Pinch Anatomy and Techniques): A thread lifting guidebook for domestic medical staff [cite: 5, 16].
  • Safe Filler Injection: An anatomical guideline to prevent side effects of filler procedures [cite: 5, 17].
  • The Art and Science of Filler Injection: A book combining the aesthetic approach and medical techniques of filler procedures [cite: 1, 18].
Key Doctor and Advisory Activities:
  • Galderma Restylane Advisory Board Member [cite: 8].
  • Clinical Consultant for Medytox, Hugel, and Esthepharm [cite: 8].
  • Key Doctor for Wontech Oligio and Titan [cite: 19].

2.1.3 Activities at OK Medi

Dr. Oh Seung-min founded and operates OK Medi, a medical education content company. This company conducts anatomy lectures for doctors, shares procedural know-how, and supports academic conferences, serving as a platform to expand Dr. Oh's academic influence [cite: 13, 20].

2.2 Representative Director Dr. Oh Myung-june

Dr. Oh Myung-june is a plastic surgery specialist who previously served as the representative director of Regen Plastic Surgery and is famous as a doctor on the broadcast program 'Let Me In' [cite: 21, 22].

2.2.1 Education and Major Career

  • Graduated from Seoul National University College of Medicine and Plastic Surgery Specialist/Clinical Fellow at Seoul National University Hospital [cite: 22].
  • First Korean to win the Best Award at the American Society of Plastic Surgeons (ASPS) academic conference [cite: 21].
  • Recipient of the Academic Award from the European Association for Cranio-Maxillo-Facial Surgery (EACMFS) [cite: 22].
  • Former Head of Facial Contouring/Orthognathic Center at Regen Plastic Surgery [cite: 22].

2.2.2 Areas of Expertise

Dr. Oh Myung-june is an authority in the fields of Facial Contouring and Orthognathic Surgery. He promoted collaboration with Dr. Oh Seung-min to solve the issue of soft tissue sagging that can occur after bone surgery [cite: 3].

2.3 Other Medical Staff

  • Dr. Lee Dong-geun: A graduate of SNU Medicine responsible for dermatological treatment, currently acting as a clinical consultant for Rejuran and Oligio [cite: 17].
  • Dr. Park Hee-jin: A graduate of Soonchunhyang University Medicine holding a UK medical license (GMC), and is a clinical consultant for Juvelook and Belotero [cite: 17].

3. Analysis of Major Procedures and Clinical Programs

O.N Clinic's procedures are largely divided into Non-surgical Lifting/Anti-aging and Surgical Facial Contouring, featuring hybrid programs that combine the two.

3.1 Non-surgical Lifting and Petit Plastic Surgery (Dermatology & Anti-aging)

3.1.1 Technical Thread Lifting

This is Dr. Oh Seung-min's main field, utilizing a procedure based on 'Pinch Anatomy' rather than simple thread injection.

  • Principle: Uses a technique that accurately targets the skin and fascia (SMAS) layers to firmly fix the thread to the temporal fascia [cite: 5].
  • Features: Increases longevity, minimizes dimpling (skin indentation), and designs vectors (pulling direction) according to the individual's face shape.
  • Materials Used: A complex combination of various threads that promote collagen production, such as PLLA and PCL, is used [cite: 5].

3.1.2 Gak-jusa (Angle Injection)

O.N Clinic's signature fat-dissolving injection.

  • Ingredients and Mechanism: Excludes Steroid and PPC ingredients to minimize side effects (menstrual irregularity, skin atrophy, etc.). It professes a principle of destroying fat cell membranes to reduce the number of cells themselves, rather than just reducing the size of fat cells [cite: 4].
  • Applicable Areas: Improves contours by removing unnecessary fat from the face, such as double chin, jowls, and cheek fat. The capacity and ingredient formulation were strengthened through a 2nd generation renewal [cite: 4].

3.1.3 Laser Lifting (Energy-based Devices)

The clinic possesses various original devices and aims for layer-specific customized treatment [cite: 12].

  • Titanium Lifting: Uses Soprano Titanium to provide lifting, tightening, and brightening effects simultaneously. Characterized by low pain and immediate effects [cite: 23].
  • Oligio Kiss: A device for which Dr. Oh Seung-min serves as a Key Doctor; it combines RF (Radio Frequency) and HIFU (Ultrasound) or uses them individually to provide lifting optimized for Korean skin types [cite: 19, 24].
  • Other Equipment: Equipped with the latest high-end equipment such as Ulthera, Thermage FLX, Sofwave, and Onda to perform combined procedures [cite: 12, 23].

3.2 Surgical Facial Contouring (Plastic Surgery)

3.2.1 Bone-Top Contouring

A facial contouring surgery brand performed by Dr. Oh Myung-june.

  • DIBA Analysis Method: Standing for Detailed Individual Balanced Analysis, it establishes a surgical plan by precisely analyzing the balance of the individual's bone, muscle, and skin [cite: 25].
  • Prevention of Skin Sagging: To prevent skin sagging that can inevitably occur after bone shaving surgery, soft tissue movement is considered from the surgical stage, and tightening management is conducted through dermatology collaboration after surgery [cite: 23, 25].

3.2.2 ORO Orthognathic Surgery

Pursues both functional improvement (occlusion) and aesthetic improvement, aiming for precise surgical methods that can shorten or omit unnecessary orthodontic periods [cite: 26].

3.3 Collaboration System

O.N Clinic's biggest differentiator is the "Specialization of Post-op Care." Instead of simply neglecting skin sagging or swelling that occurs after contouring surgery, a dermatologist (Dr. Oh Seung-min) intervenes to operate a 'Skin Shrinking Tightening Program' that adheres the skin to the bone using Ulthera, Thermage, thread lifting, etc. [cite: 3, 23]. This is an integrated solution difficult for plastic surgery-only or dermatology-only clinics to offer.

4. Hospital Reputation and Market Analysis

4.1 Positive Reputation (Pros)

  • Expertise and Trust: Dr. Oh Seung-min's history as an SNU graduate, numerous books, and academic activities give patients high confidence. In particular, the fact that "it is not a factory-type hospital and the director consults and performs procedures directly" is evaluated positively [cite: 9].
  • Procedural Effects: Regarding 'Gak-jusa', there are many reviews stating that the effects are distinct even without steroids, and satisfaction with Titanium Lifting and Thread Lifting is high [cite: 27, 28].
  • Facilities and Hygiene: There are evaluations that the hospital interior is clean and private spaces such as VIP rooms are well-equipped [cite: 6, 29].

4.2 Negative Reputation and Considerations (Cons)

  • Waiting Time: There are some complaints that waiting times can be long even after making a reservation due to the high volume of patients [cite: 27].
  • Cost: As they promote premium equipment and skilled medical staff, costs are likely set higher compared to low-cost event clinics (specific prices vary by procedure, but a premium strategy is employed) [cite: 6].
  • Individual Differences in Maintenance: There are some reviews stating that the maintenance period for procedures like thread lifting was shorter than expected, though this may be a limitation of non-surgical therapies [cite: 6].
  • Caution Regarding Marketing: It is pointed out that reviews on beauty apps like Gangnam Unni and Babitalk are often written as a condition for event participation (discounts), so there may be a temperature difference compared to 'genuine reviews' on communities like Sungyesa [cite: 7, 30].

4.3 External Awareness

O.N Clinic is known as a hospital that provides education to overseas medical staff as well as domestic ones. Dr. Oh Seung-min contributes to publicizing the medical level of 'K-Beauty' by giving lectures at international conferences in Indonesia, Taiwan, France, etc. [cite: 31, 32].

5. Characteristics and Competitive Advantage of O.N Clinic (SWOT Analysis)

Category Content
Strengths
  • SNU Alumni Medical Staff: Strong brand power of Dr. Oh Seung-min (Dermatology) and Dr. Oh Myung-june (Plastic Surgery).
  • Academic Basis: Unrivaled academic authority including Springer book publication.
  • Collaboration System: One-stop solution covering bone and skin.
  • Proprietary Procedures: Owning branded procedures like Gak-jusa and Bone-Top Contouring.
Weaknesses
  • High Entry Barrier: Potential price burden due to premium strategy.
  • Waiting Time: Waiting occurs for designated treatment by representative directors.
  • Accessibility: Increased marketing costs due to intensifying competition in Gangnam.
Opportunities
  • Global Expansion: Expansion of overseas doctor education and attracting foreign patients.
  • Anti-aging Market Growth: Continuous increase in demand for lifting among the middle-aged.
  • Technology Adoption: Leading trends through the introduction of new equipment (Oligio Kiss, etc.).
Threats
  • Price Competition: Proliferation of low-cost factory-type dermatology clinics.
  • Platform Reliance: Increasing consumer distrust of beauty app reviews.
  • Side Effect Issues: Rising sensitivity to procedural side effects in the overall aesthetic medical market.

6. Conclusion

O.N Clinic is a medical institution with a distinct identity of "Combination of Academy and Clinic." Representative Director Oh Seung-min has solidified his position not just as a practitioner, but as a 'Key Doctor' (teacher of doctors) who researches and propagates the principles of procedures. Furthermore, the collaboration with plastic surgery specialist Dr. Oh Myung-june presents an ideal model for supplementing the limitations of facial contouring surgery (sagging phenomenon) with dermatological procedures.

For patients, it is a hospital where proven skills and safety can be expected, but costs and waiting times must be considered. In particular, it is analyzed to be a suitable option for patients considering procedures specialized to this hospital, such as 'Gak-jusa' or 'Technical Thread Lifting,' or for patients wanting systematic management after facial contouring surgery.

Core Values

"

Hospitable

Warm and welcoming patient care.

"

Safety

Anatomical-based procedures minimizing risks.

"

Satisfaction

Achieving patient's ultimate happiness.

References (Citations)

This report was written based on the provided search results [source: 1-83], and major facts are based on the following sources.

Sources: