Key Insights into SWAY
Elite Medical Team & Philosophy
Founded by Seoul National University alumni specialists, SWAY embodies "SNU WAY" for patient-centered, personalized treatment.
Dr. Park Ji-hoon's Unrivaled Expertise
Representative Director Park Ji-hoon, SNU Hospital trained, is a leading authority in breast surgery, recognized as Korea's first 'Motiva Pioneer'.
Uncompromising Safety & Hygiene
Prioritizes patient safety with a resident anesthesiologist, CCTV monitoring, university-level sterilization systems, and strict no-reuse policies.
Personalized 'SWAY Tailoring Service'
Rejects factory-type procedures, offering bespoke 1:1 designs and a lifetime physician system for comprehensive, tailored care.
Representative Director Park Ji-hoon: Profile & Expertise
Educational Background & Training
- Graduated from Seoul National University College of Medicine.
- Obtained Master's and Ph.D. degrees from Seoul National University College of Medicine.
- Completed internship and plastic surgery residency at Seoul National University Hospital.
- Obtained Board Certification in Plastic Surgery (2016).
Major Career Highlights
- Former Director of Breast Surgery Dream Team at View, Wooa, and UNU Plastic Surgery.
- Former Director at Regen Plastic Surgery and DA Plastic Surgery.
- Current Representative Director at SWAY Plastic Surgery.
- Life Member and Regular Member of the Korean Society of Plastic and Reconstructive Surgeons.
- Regular Member of the Korean Society for Aesthetic Plastic Surgery.
- Regular Member of the Korean Breast and Thyroid Reconstruction Society.
Motiva Pioneer: Leading Breast Surgery
Dr. Park Ji-hoon's most notable achievement is his appointment as the first 'Motiva Pioneer' in Korea. This prestigious qualification is awarded to medical professionals who lead research and technological development in breast surgery, setting new standards for procedures and patient care.
His expertise ensures premium medical services based on a profound understanding of surgical techniques and designs that maximize the characteristics of Motiva implants. This recognition highlights his academic and technological leadership beyond high surgical volume.
Media Activities & Communication
Dr. Park actively engages with patients through the "SWAY Plastic Surgery Clinic" YouTube channel, a personal blog, and social media. He provides diverse content, including tips for choosing clinics, post-operative precautions, and insights into a doctor's daily life, fostering trust through sincerity and transparency.
He directly addresses misinformation and openly shares his meticulous hygiene philosophy, reinforcing the clinic's commitment to safety and quality care.
SWAY Plastic Surgery: Vision & Operational Excellence
Brand Philosophy & Identity (SNU WAY)
The name 'SWAY' carries dual meanings: it signifies the medical team's dedication to "swaying the patient's heart" through sincere treatment, and it represents "SNU (Seoul National University) + WAY," embodying the pursuit of "the right path of treatment by SNU alumni."
This philosophy is reflected in their slogan, "Young sense, trendiness, and a warm heart for patients," emphasizing honest treatment without exaggeration and transparent operation as core values.
Location & Accessibility
SWAY Plastic Surgery is conveniently located on the 6th floor of the White Building, 518 Gangnam-daero, Gangnam-gu, Seoul. Its strategic location offers excellent accessibility, being a 2-minute walk from Exit 3 of Nonhyeon Station (Subway Line 7 and Shinbundang Line) and a 7-minute walk from Sinnonhyeon Station (Line 9). This placement in the heart of Gangnam's plastic surgery mecca maximizes patient convenience.
Safety First System
- **Resident Anesthesiologist:** Director Lee Se-hwa, a specialist in anesthesiology and pain medicine, is always present to directly manage anesthesia for all surgeries, ensuring patient safety from planning to recovery.
- **CCTV Monitoring:** Operating rooms are equipped with CCTVs to ensure transparency and fundamentally prevent "ghost surgeries."
- **Emergency Preparedness:** The clinic maintains systematic manuals and advanced equipment to effectively respond to any emergency situations during surgery.
Hygiene & Infection Control
Driven by Representative Director Park Ji-hoon's personal commitment to hygiene, SWAY Plastic Surgery implements rigorous infection control measures.
- **University-Level Sterilization:** Operating rooms feature a BFU (Blower Filter Unit) with high-performance filters and a positive pressure ventilation system to block airborne infections.
- **No Re-use of Disposables:** A strict policy of never reusing disposable products ensures maximum hygiene.
- **Meticulous Staff Hygiene:** The medical team adheres to stringent personal hygiene, reflecting a dedication to cleanliness in all aspects of patient care.
1:1 Lifetime Physician System
SWAY operates a unique 1:1 Lifetime Physician System, where the operating surgeon takes full responsibility for the patient's journey from initial counseling and surgery to post-operative progress checks and long-term aftercare. This ensures consistent, dedicated care for enduring beauty.
Major Clinical Areas & Procedure Features
Breast Surgery (Led by Dr. Park Ji-hoon)
- **Implant Lineup:** Utilizes only safety-proven genuine implants like Motiva, Mentor, and Sebbin. As a Motiva Pioneer hospital, it demonstrates particular strength in surgeries using Motiva implants.
- **Surgical Techniques:** Both axillary (armpit) and inframammary fold incisions are performed, with the optimal method chosen based on patient concerns. The clinic mainly employs the Dual Plane Method for natural shape, feel, and reduced capsular contracture risk.
- **SWAY Tailoring Service:** Provides 1:1 personalized design, meticulously measuring chest size, skin elasticity, and overall body balance (including pelvic width) to ensure a bespoke outcome.
Rhinoplasty & Revision Surgery (Led by Dr. Kang Min-seok)
- **3D-CT Precision Analysis:** Pre-surgery analysis uses 3D-CT to precisely examine septal deviation, bone structure, and cartilage volume.
- **Revision Surgery Expertise:** Specializes in complex nose revision surgeries (e.g., contracture, implant visibility, inflammation), actively utilizing biological materials such as autologous rib cartilage to minimize side effects and achieve functional and cosmetic improvements.
Eye Surgery & Anti-aging (Led by Dr. Kang Min-seok)
- **Eye Surgery:** Offers natural adhesion double eyelid surgery, incision methods, canthoplasty, and ptosis correction. Also highly sought after for middle-aged eye surgeries (upper/lower blepharoplasty, sub-brow lift).
- **Lifting:** Addresses sagging caused by aging through effective face lifts and thread lifting procedures.
Reputation Analysis & Patient Feedback
Comprehensive Ratings & Satisfaction
Evaluations on major aesthetic medical information platforms indicate very positive patient feedback:
- **Gangnam Unni:** Rating 9.7/10 (709 reviews)
- **Babitalk:** Rating 4.9/5 (679 reviews)
- **Sungyesa:** Rating 4.4/5 (52 evaluations)
Key Positive Evaluation Factors
- Professionalism & Specificity of Counseling: Patients highly praise Dr. Park Ji-hoon's counseling style, describing it as "pinpointing only necessary parts without overtreatment," "checking overall balance by measuring not just the chest but also the pelvis," and "being meticulous just as seen on YouTube or blogs."
- Satisfaction with Results: High satisfaction is reported regarding the "natural shape and feel" after breast surgery and "naturalness to the extent that people around don't know surgery was done" for nose procedures. Reviews for nose surgery often mention trusting the doctor for using the desired photo on the operating room wall.
- Post-operative Care: Many positive reactions are noted for the systematic aftercare system, which includes swelling management, scar laser treatment, and Caps management after surgery.
Considerations & Clinic's Response
- Cost: Some reviews suggest "it is not a very cheap hospital." However, the prevailing perception is that the cost is reasonable given the premium services provided, such as comprehensive breast examinations and thorough aftercare.
- Pain: While painless surgery is a goal, some patients report pain depending on individual differences. The hospital acknowledges these individual variations and is committed to doing its best in pain management for each patient.
"SWAY Plastic Surgery consistently focuses on the quality of counseling, post-operative results, and the intrinsic values of medicine: safety and hygiene, rather than simply increasing the number of surgeries."
- Report Summary
Conclusion: Core Values & Strategic Positioning
SWAY Plastic Surgery has swiftly established a strong position in the Gangnam plastic surgery market, built upon three foundational pillars: **'Expertise of SNU alumni specialists', 'University-hospital level safety system', and 'Patient-centered personalized treatment'.**
Representative Director Park Ji-hoon has demonstrated unparalleled expertise in breast surgery, evidenced by his distinguished title of **'Motiva Pioneer'**. Collaborating with Representative Director Kang Min-seok, SWAY provides a comprehensive beauty solution that spans both facial and body aesthetics.
Patient review data consistently highlights that SWAY Plastic Surgery prioritizes the **quality of counseling, outstanding post-operative results, and the fundamental medical values of safety and hygiene**, rather than merely aiming for high surgical volumes.
This analysis concludes that SWAY Plastic Surgery is an ideal choice for patients who seek **premium medical services and uphold high safety standards** above price competition.