Momo Plastic Surgery Clinic · Lee Hye-young Analysis Report

Key Summary

Institution Overview

Momo Plastic Surgery Clinic is a hair transplant-focused medical institution in Gangnam, Seoul, with nationwide branches (Busan, Daegu). It operates specialized Male and Female Centers.

Director Lee Hye-young

Representative Director of the Women's Center (Seoul Branch), a veteran in hair transplantation, previously Chief Director of Women's Hairline Center at Mojelim Plastic Surgery.

Major Technologies

Performs both non-incision (FUE) and incision (FUT) methods. Enhances precision with 'Line Cut' for female patients and the robotic hair transplant device 'ARTAS IX'.

Reputation & Features

Secures patient trust with a 'Responsibility Guarantee System'. Director Lee Hye-young is known for TV appearances and praised for delicate design skills.

Institution Analysis: Momo Plastic Surgery Clinic

Hospital Overview and Location

Momo Plastic Surgery Clinic specializes in hair loss treatment and hair transplantation, located in the 'Momo Building' at 124 Apgujeong-ro, Gangnam-gu, Seoul. It boasts excellent accessibility, adjacent to Apgujeong Station (Exit 5) and Sinsa Station (Exit 8).

Beyond a private clinic, it operates a nationwide network with branches in Seoul, Busan (Beomnaegol Station), and Daegu (Beomeo Station).

Organizational Structure and Specialized Center Operation

A key feature is the **separate operation of the Male Center and Female Center**. This provides gender-optimized medical services, recognizing distinct hair loss patterns and patient needs.

Male Center: Led by Representative Director Kim Seung-jun, focuses on male pattern hair loss (M-shape, crown) and large-volume transplantation.
Female Center: Exclusively led by Representative Director Lee Hye-young, specializes in cosmetic hairline correction and forehead line design.

Medical Infrastructure and Facilities

The hospital offers a dedicated rest area for patient privacy and convenience. It emphasizes a transparent medical environment, installing CCTVs in operating rooms to prevent surrogate surgeries. A multi-specialty team system ensures systematic processes from consultation to surgery and post-operative care.

In-Depth Profile: Representative Director Lee Hye-young

Lee Hye-young

Representative Director, Women's Center

Education and Major Career

Education: Graduated from Keimyung University School of Medicine
Current Position: Representative Director of the Women's Center at Momo Plastic Surgery Clinic Seoul Branch
Previous Positions:
- Chief Director of Hair Transplant Center at Mojelim Plastic Surgery (Women's Hairline Center)
- Vice Director at Oracle Dermatology Clinic
Academic Activities: Regular member of the Korean Society of Hair Restoration Surgery (KSHRS), Korean Academy of Life, Dermatology and Trichology (KALDAT), Korean Academy of Aesthetic Medicine and Laser, Korean Academy of Functional Medicine

Areas of Expertise and Medical Philosophy

Director Lee Hye-young's core expertise lies in **female hairline correction** and **non-incision hair transplantation**. She emphasizes 'Personal Design' considering individual face shape and proportions, rather than just planting hair.

Design Philosophy: Implements designs optimized for generational and gender trends based on big data and aesthetic standards.
Patient Communication: Known for her meticulous, cheerful attitude, she relieves patient anxiety and strives to understand patient characteristics and aesthetic needs.

Media Activities and Public Awareness

Director Lee Hye-young has gained public recognition through various TV appearances.

MBN 'Monaegi Club': Appeared as the 'Monaegi Fairy', providing professional information and consultations on hair loss.
TV Program 'Body Conversation': Provided medical advice on a hair loss episode.

These activities have solidified her public trust as a hair loss expert.

Major Procedures and Technical Features

Diversification of Surgical Methods

Non-Incision Hair Transplantation (FUE): Extracts and transplants hair follicles one by one without scalp incision, favored for minimal scarring and fast recovery.
Incision Hair Transplantation (FUT): Involves incising a scalp section for follicle separation, chosen for large-volume transplantation or cost-effectiveness.
Line Cut (Female Specific): A technique to reduce the 'shaving' burden for female patients. It thinly shaves only necessary parts, which are then covered by upper hair, making it unnoticeable immediately post-surgery.

Introduction of Advanced Equipment: ARTAS IX

Momo Plastic Surgery states it was the first in Korea to introduce the robotic hair transplant device **ARTAS IX**.

Features: An automated device combining AI software and robotic hardware, accurately selecting and harvesting healthy hair follicles.
Effects: Reduces human error and minimizes hair follicle damage, maximizing survival rates.

Operation of In-House Hair Follicle Separation Team

To maximize the survival rate, crucial for hair transplantation, the hospital has **in-house hair follicle separators**.

This arrangement ensures higher responsibility and seamless coordination with medical staff, shortening surgery time and maintaining follicle freshness. Momo Plastic Surgery adheres to a golden time rule, transplanting within 1 hour after follicle harvesting.

Operation System and Patient Management

Responsibility Guarantee System (AS System)

Momo Plastic Surgery operates a **Responsibility Guarantee System** that takes responsibility for surgical results.

Content: If transplanted area density decreases (non-engraftment), design asymmetry occurs, or the result is imperfect, retouching (reinforcement surgery) is provided based on the hospital's judgment.
Significance: This mechanism significantly reduces patients' 'fear of failure' regarding expensive hair transplant surgeries.

After Care Program

Adhering to the philosophy that surgery is a beginning, not an end, systematic management is provided for up to one year post-surgery.

Recovery Kit: Provides necessary items for immediate post-surgery recovery and a daily life guide.
Scalp Care: Improves scalp environment and aids hair growth through shampoo service, exfoliation, and Smart Lux (laser treatment).
Dedicated Nurse Consultation: Dedicated personnel promptly address questions or inconveniences during the recovery process.

Medical Staff Real-Name System and Safety System

To fundamentally prevent ghost surgeries, a **Medical Staff Real-Name System** is implemented, ensuring the consulting director performs the surgery. Additionally, operating rooms are equipped with CCTVs to provide a safe environment for patients and guardians.

Analysis of Reputation and Patient Reviews

Positive Evaluations

Comprehensive data from numerous patient reviews (e.g., Gangnam Unni, Daedamo) show predominantly positive reactions:

Design Satisfaction: Especially for Director Lee Hye-young, female hairline correction reviews frequently mention "Forehead proportions improved," "Face looks smaller," and "It looks natural."
Friendly Consultation: High satisfaction with the consultation attitude, described as cheerful, meticulous, and non-authoritative.
Systematic System: Praised for smooth and professional processes from consultation to surgery and aftercare, befitting a large hospital.

Considerations and Patient Experiences

While overwhelmingly positive, some common considerations include:

Dark Period (Shedding Phenomenon): Patients sometimes express anxiety about the temporary hair loss 3 months post-surgery. However, this is a normal part of the process, managed with hospital guidance.
Cost: Perceived as not inexpensive due to premium service and advanced equipment. Nevertheless, the dominant opinion is that the cost is reasonable given the results and the AS system.

Conclusion

**Momo Plastic Surgery Clinic** demonstrates strong competitiveness in the Korean hair transplant market through its systematic approach and specialized gender-specific centers. **Representative Director Lee Hye-young** has carved a unique niche in female hairline correction, leveraging her extensive experience from Mojelim Plastic Surgery, public awareness from broadcasting, and a delicate, feminine design sensibility.

From a patient's perspective, the **Responsibility Guarantee System** and **1-Year After Care System** are crucial in mitigating surgical risks. Specialized techniques like **Line Cut** significantly ease the burden of returning to daily life post-surgery. In summary, Momo Plastic Surgery and Director Lee Hye-young are analyzed as reliable choices for individuals seeking quality hair loss treatment and hairline correction, prioritizing technology, safety, and aesthetics.

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