Analysis Report

Y.LAB Plastic Surgery

Representative Director Yang Hyeong-eun In-depth Analysis

Anti-aging Petit Plastic Surgery Custom Lifting

Key Insights

Brand Identity Shift

Y.LAB Plastic Surgery rebranded in January 2025 from 'Page Lab Clinic Bupyeong Branch', with the medical staff remaining the same. This signifies an independent brand identity, moving away from a franchise model.

Veteran Specialist Expertise

Representative Director Yang Hyeong-eun is a veteran specialist with 20 years of experience, a former professor at Soonchunhyang University and director at Human Plastic Surgery, internationally acclaimed for 'Upper Eyelid Filler' and 'Anti-aging Surgery'.

Personalized Custom Lifting

The clinic excels in 'Custom Lifting', combining surgery with high-end lifting equipment (Ultherapy, Titanium, etc.) and fillers. It emphasizes 1:1 personalized care through a 100% reservation system, avoiding factory-style procedures.

Strong Patient Reputation

It maintains high ratings of 9.3 to 9.4 on domestic platforms (Gangnam Unni) and receives evaluations from overseas patients as providing "intellectual procedures considering anatomical structure (cerebral quality)".

Director Profile

[Director Yang Hyeong-eun]

Yang Hyeong-eun

Representative Director

A plastic surgery specialist with approximately 20 years of clinical experience, renowned for his intellectual approach and anatomical expertise.

Education & Major Career

  • Current Representative Director, Y.LAB Plastic Surgery
  • Former Representative Director, Page Lab Clinic Bupyeong Branch
  • Former Representative Director, Page Plastic Surgery Sinnonhyeon Main Branch
  • Former Representative Director, Human Plastic Surgery
  • Former Professor of Plastic Surgery, Soonchunhyang University Hospital

Society Activities

  • Regular Member, Korean Society of Plastic and Reconstructive Surgeons & Korean Society for Aesthetic Plastic Surgery
  • Regular Member, Korean Cleft Palate-Craniofacial Association, Korean Society for Microsurgery, Korean Society for Surgery of the Hand
  • Member, International Confederation of Plastic, Reconstructive and Aesthetic Surgery (IPRAS)

Medical Philosophy & Style

Director Yang Hyeong-eun's treatment style is summarized as an "intellectual approach based on a deep understanding of anatomical structure (cerebral quality)." He is known to proceed with procedures by considering muscle movement patterns and soft tissue interactions, beyond simply filling volume in sunken areas.

  • **Customizing:** Establishes 1:1 personalized designs and procedure plans by identifying the patient's aging characteristics and needs.
  • **Safety First:** Emphasizes over 20 years of accident-free experience and adheres to honest counseling that does not recommend unnecessary or ineffective procedures.

Note: In internet search results, many articles related to 'sentencing (yanghyeong)' in legal judgments appear due to the keyword 'Yang Hyeong', but it is confirmed that this is homonymous information unrelated to Director Yang Hyeong-eun's personal medical malpractice or crimes. Director Yang Hyeong-eun advocates '0% medical accidents' and emphasizes safety.

Hospital Information

Institution Information & Location

Y.LAB Plastic Surgery (hereinafter Y.LAB) is located at 3rd Floor, MH Building, 7 Sijang-ro, Bupyeong-gu, Incheon. It is adjacent to major transportation hubs such as Bupyeong Station, Bupyeong Market Station, and Bupyeong-gu Office Station, providing excellent accessibility, and acts as a hub hospital absorbing anti-aging demand within the Incheon area.

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Background of Establishment & Rebranding

Y.LAB changed its name from the existing 'Page Lab Clinic Bupyeong Branch' to 'Y.LAB Plastic Surgery' starting in January 2025. There were no changes in medical staff during this rebranding process, and the system led by Representative Director Yang Hyeong-eun and Representative Director Sim Byeong-gwan, who led the existing Page Lab Bupyeong Branch, was maintained as is.

  • **Brand Philosophy:** The hospital name 'Y.LAB' is a combination of Director Yang's surname 'YANG' and 'LAB' meaning laboratory, or implies values such as 'Youth' and 'Yearn', presenting a vision of "A space where the moment you shone the brightest and the look you wanted are realized".
  • **Operational Principles:** The clinic adopts the motto "A hospital that speaks through results" and operates on a 100% reservation system to minimize patient waiting times and provide a private treatment environment.

Major Clinical Areas & Procedures

Y.LAB Plastic Surgery concentrates on facial anti-aging and provides total solutions encompassing both surgical and non-surgical methods.

Petit Plastic Surgery & Fillers

Director Yang Hyeong-eun holds a high reputation especially in filler procedures and approaches them from the perspective of 'Face Contouring' rather than simple injection.

  • **Upper Eyelid Filler:** A procedure to correct Sunken Eyes or A-frame deformity, receiving high praise as the "God of Upper Eyelid Filler" among overseas patients.
  • **Lip Filler:** A lip-exclusive filler procedure utilizing Restylane Kysse, etc., pursuing both mouth corner correction and volume enhancement.
  • **Special Area Filler:** Provides high-difficulty special area procedures such as auricular (ear) fillers and neck wrinkle fillers.

Custom Lifting & Lasers

Operates a 'Custom Lifting' program that uses various equipment in combination according to individual skin thickness and degree of sagging.

  • **Major Equipment:** Possesses numerous latest high-end devices such as Ultherapy, Thermage, Titanium, TuneFace, InMode, Density, Potenza, and LinearZ.
  • **Combined Procedures:** Applies protocols that maximize lifting and tightening effects, such as the 'Ulthera + Titanium' combination procedure.

Anti-Aging Surgery & Skin Boosters

When non-surgical therapies are insufficient, surgical approaches are combined as a plastic surgery specialist.

  • **Eye Surgery:** Shows strength in middle-aged eye surgery such as upper/lower blepharoplasty, sub-brow lift, and double eyelid surgery.
  • **Lifts:** Provides surgical solutions for facial wrinkle improvement such as forehead lifts.
  • **Skin Boosters:** Utilizes Juvelook, Rejuran Healer, Sculptra, etc., to promote skin regeneration and elasticity improvement. In particular, actively introduces collagen stimulator (Biostimulator) procedures like Sculptra.

Reputation and Market Response

Patient Reviews & Ratings

Domestic Reputation

Based on the aesthetic medical information app 'Gangnam Unni', Y.LAB Plastic Surgery records high ratings of 9.3 out of 5, and Representative Director Yang Hyeong-eun records 9.4 (approx. 240 reviews). Patients mainly give high scores for meticulous counseling and an attitude free of overtreatment.

Overseas Reputation

In overseas plastic surgery communities like 'RealSelf', Director Yang (Dr. George Yang or Dr. Yang Hyeong-eun) is mentioned as an authority in the field of upper eyelid fillers. Patients refer to him as a "Genius" or "Master", and cases of naturally solving sunken eyelids that could not be resolved at other hospitals are being shared.

Positive Evaluation Factors

  • **Anatomical Expertise:** Trust is high in that procedures are directly performed by a plastic surgery specialist who was a university hospital professor, not just a simple beauty practitioner.
  • **Pursuit of Naturalness:** Aims for 'Slow Aging' and natural results that enhance innate beauty rather than excessive changes.
  • **Responsible Care:** A system where the representative director is directly involved from consultation to procedure and post-procedure check-ups is established.

Considerations and Limitations

  • **Website Data Migration:** Due to the rebranding and website renewal in January 2025, data in the 'Surgery Reviews' board on the official website has been initialized (0 posts), making it difficult to directly check before-and-after photos on the website. However, existing reviews are preserved on external platforms such as Gangnam Unni.
  • **Reservation System:** Since it operates on a 100% reservation basis, walk-in consultations may be difficult, so advance reservation is essential.

Conclusion

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Y.LAB Plastic Surgery and Representative Director Yang Hyeong-eun are analyzed to aim for "High-end Anti-aging Faithful to the Basics".

Based on over 20 years of rich clinical experience and expertise as a former university hospital professor, Director Yang Hyeong-eun secures unique competitiveness, particularly in the fields of fine aging correction around the eyes (upper eyelid filler, etc.) and combined lifting procedures.

The rebranding in 2025 appears to be a strategic choice to break away from the existing franchise image and further strengthen Director Yang Hyeong-eun's unique medical philosophy of '1:1 Customizing' and 'Responsible Care'. It is evaluated as a suitable medical institution for patients who feel fatigue from the standardized procedures of factory-style hospitals or require high-difficulty delicate anti-aging procedures.

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Core Values

Anatomical Precision

Deep understanding for natural results.

Personalized Approach

1:1 customizing, 100% reservation.

Responsible Excellence

Safety-first, results-driven care.