Korean beauty standards have evolved significantly over the decades, influencing cosmetic surgery trends.

1990s

  • Natural beauty valued
  • Less obvious cosmetic work
  • Double eyelid surgery begins rise

2000s

  • K-pop explosion begins
  • V-line face shape emerges
  • More dramatic transformations accepted
  • Westernized features popular

2010s

  • Natural-looking results prioritized
  • K-beauty skincare boom
  • Glass skin becomes goal
  • Male cosmetics normalize

2020s-Present

  • Individual beauty valued
  • Ethnic features preserved
  • "Born with it" aesthetic
  • Prevention over correction
  • Celebrity transparency increases

Find your ideal aesthetic through our clinic network.