Korean beauty trends continuously evolve, influencing which procedures gain popularity. Understanding current trends helps you make timeless rather than trendy choices.

Natural beauty emphasis: The extreme V-line obsession has softened. Current trends favor softer jaw contours that look naturally slim rather than surgically dramatic. Surgeons report fewer requests for maximum bone reduction.

Eye shape evolution: While double eyelids remain popular, the current preference is for natural-looking folds rather than dramatic creases. Puppy eye (slight downward outer corner) aesthetics are gaining popularity alongside traditional cat eye lifts.

Lip fullness: Korean beauty has traditionally favored smaller lips, but international K-pop influence is increasing demand for fuller lips. However, "natural full" rather than obvious filler remains the Korean aesthetic.

Skin quality focus: "Glass skin" obsession continues, driving demand for procedures that improve texture rather than change structure—lasers, skin boosters, and combination treatments.

Male beauty growth: Men's procedures continue rising, with more masculine-specific techniques developing. The K-pop flower boy aesthetic influences younger men, while mature men often seek subtle refinements.

Body procedure trends: BBL popularity is increasing in Korea, though results tend toward more modest enhancement than Western preferences. Fat transfer to multiple areas in single sessions is growing.

Recommendation: Choose procedures that enhance YOUR features rather than chasing trends. Trends change; your face is permanent.