Hit Plastic Surgery
14F, 54 Seocho-daero 77-gil, Seocho-gu, Seoul (Seocho W Tower)
Overview
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HIT Plastic Surgery (히트성형외과의원) is a plastic surgery clinic in Seoul's Seocho-gu, with primary expertise in eye surgery, rhinoplasty and liposuction. The clinic also offers facial contouring, facial lifting, fat grafting, breast and body surgery, revision surgery, and non-surgical treatments such as Botox, fillers and lifting.
The clinic occupies the 14th floor of Seocho W Tower, a one-minute walk from Sinnonhyeon Station Exit 7 and about seven minutes from Gangnam Station Exit 10.
HIT operates under a named-surgeon responsibility system, in which the same physician handles consultation, surgery and post-operative care. Patient-safety measures include anesthesiologist-supervised anesthesia, real-time monitoring, emergency equipment and a HEPA-filtered sterile operating environment. The clinic provides multilingual support for international patients.
Our Core Values
Named-Surgeon Responsibility
The same specialist handles consultation, surgery and aftercare with no substitute surgeons, ensuring continuity and accountability.
Eye, Nose & Liposuction Focus
Core expertise in eye surgery, rhinoplasty and liposuction, supported by SNU-trained, board-certified plastic surgeons.
Safety-First Surgery
Anesthesiologist-supervised anesthesia, real-time monitoring, emergency equipment and HEPA-filtered sterile operating rooms.
Global Patient Care
Multilingual support for international patients, one minute from Sinnonhyeon Station in Seocho W Tower.
Got square-jaw Botox
I got square-jaw Botox! 50,000 won for both sides. Affordable and great!
Had an appointment but there was a wait, though it didn't bother me much
I had an appointment but there was still some wait time. I figured that's just unavoidable, so it didn't bother me much. The consulting manager and the director...
The Korean female consultation manager's attitude was truly the worst
The Korean female consultation manager's attitude was truly the worst. Even though I only asked about double-eyelid surgery, she went out of her way to recommen...
They kindly consulted me about my concerns
They kindly consulted me about the areas I was concerned about.
The staff were extremely kind, and after consulting I booked right away
The staff were extremely kind, and I consulted with the consulting manager and the director. They explained every single detail thoroughly, so I booked an appoi...
Went for a consultation at Heat and was surprised by how great the atmosphere was
I went for a consultation at Heat and was honestly surprised by how great the atmosphere was! I worry a lot so I asked tons of questions, but both the manager a...
No pushy surgery recommendations, only explained what was necessary based on my eyes
Without pushing surgery unconditionally, they explained only the parts that were truly necessary based on the direction I wanted and the state of my eyes, and t...
I'd been considering rhinoplasty, and since I'm from outside Seoul, I wanted it done in Gangnam
I had been thinking about rhinoplasty for a while, but I'm from outside Seoul. I figured for other areas it might not matter, but for the nose I definitely had ...
Had double-eyelid consultations at many places; never seen a clinic this attentive
I've had double-eyelid consultations at really many places, but I've never seen a clinic this attentive. Everywhere else, they were just careless and only check...
Wonderful
Wonderful! The staff.
Popular Procedures
Before
After
Eye Surgery
Double eyelid, ptosis correction and revision eye surgery performed by eye-focused specialist surgeons. Designed for clear, natural eyes that balance with your facial features.
- Eye-focused specialist surgeons
- Natural double-eyelid line design
- Incisional & non-incisional options
- Revision eye surgery available
Eye-shape analysis & design → local or sleep anesthesia → incisional / non-incisional method selected → fine suturing for a natural crease → recovery guidance and follow-up
- Cold packs for the first 2–3 days
- Keep the area clean and dry
- Stitches removed around day 5–7
- Avoid lenses & eye strain for ~2 weeks
Before
After
Rhinoplasty
Primary and revision rhinoplasty refining both the nasal tip and bridge for a balanced profile. Uses autologous cartilage or implants matched to your nose and facial structure.
- Tip & bridge refined together
- Autologous cartilage / implant options
- Revision rhinoplasty expertise
- Profile-balanced 3D design
3D analysis & custom plan → sleep/general anesthesia → bridge augmentation with cartilage or implant → tip refinement using cartilage grafting → splint and final symmetry check
- Nasal splint for 5–7 days
- Avoid impact to the nose for 4 weeks
- No glasses for 4–6 weeks
- Final shape settles over 3–6 months
Liposuction
Facial and body liposuction that removes localized, diet-resistant fat for a refined contour. Performed with fine cannulas to sculpt natural, balanced lines.
- Targeted localized fat reduction
- Facial and body areas
- Fine-cannula sculpting
- Contour-focused, natural result
Area marking → tumescent solution infiltration → layered cannula suction → compression dressing → recovery and massage guidance
- Wear the compression garment as advised
- Light walking to reduce swelling
- Lymphatic massage may aid recovery
- Swelling subsides over 2–4 weeks
Before
After
Facial Contouring
Jaw and cheekbone contouring with lifting to refine facial proportions and overall balance. Planned with CT/X-ray for safe, symmetric bone work.
- Jawline & proportion refinement
- CT/X-ray-based safe planning
- Can be combined with lifting
- Scarless intraoral approach
CT/X-ray planning → general anesthesia → intraoral (scarless) approach → bone contouring and fixation → recovery guidance and follow-up
- Soft diet for the first weeks
- Cold packs early, then warm compresses
- Wear the compression band as advised
- Attend follow-ups for swelling checks
Events & Promotions
No events are currently running.
Tourism
Nearby Hotels
Serviced Residence
Weave Place — Gangnam Station
121-unit serviced residence steps from Gangnam Station — same block as most Gangnam clinics, ideal post-op base.
Weave Place — Gangnam Station — Room Types
- Same-block walking distance to most Gangnam clinics — minimal travel post-procedure
- Professional 24/7 management + security access — international-patient friendly
- In-unit kitchen + washer/dryer — light cooking during soft-food recovery
- Smart access (no key handover needed) — late-night clinic discharges OK
- CGV Gangnam, multiple pharmacies and convenience stores within 100m
Studio
Fully furnished private studio with bed, sofa and integrated kitchen — large window with Gangnam city view. Stays from 3 nights to 18 months on flexible contracts.
- 121 fully-furnished units — same block as most Gangnam clinics
- 5 min walk from Gangnam Station (Line 2 + Shinbundang)
- Discounted rates for 3+/6+/12+ month stays
- In-room washer/dryer and full kitchen — supports long recovery stays
Boutique Studio
LINCO Studios — Dogok
4 individually styled boutique units (Suzak, Zanzan, Yeondu, Goyo) in quiet residential Dogok. Free parking and long-stay options.
LINCO Studios — Dogok — Room Types
- Residential location — quieter than hotel districts, supports sleep recovery
- Full kitchen + washer in every unit — cook simple meals during recovery
- Free on-site parking — patient drop-off without taxi fees
- Pharmacy + convenience stores within 3 minutes walk
- Long-stay discounts (10/15/20% off at 7+/14+/28+ nights) — well-suited to multi-procedure recovery
Suzak
A quiet white-and-wood studio in Dogok where the bed, sofa and dining space share a single light-filtered room — designed around the idea that each life is its own artwork.
- Free on-site parking (rare in Gangnam)
- Full kitchen with washer — suitable for post-op recovery
- 10% off for 7+ nights, 15% off 14+ nights, 20% off 28+ nights
- Walk to neighborhood cafes and pharmacies in quiet Dogok
Zanzan
A high-floor studio five minutes from Gangnam Station — a gentle toast to your day with a workspace nook and full-length mirror against light, modern furniture.
- 5-minute walk from Gangnam Station — closest LINCO unit
- Dedicated desk + workspace nook for laptops
- High-floor light and quiet residential surroundings
- 10/15/20% off for 7+/14+/28+ night stays
Yeondu
When you need green — a bright, sunny studio with a warm cozy palette, near Maebong Station and quiet local amenities.
- Lowest LINCO nightly rate — best value for solo travelers
- Bright south-facing windows and balcony
- Free parking on-site
- 20% off when staying 28+ nights — strong long-stay deal
Goyo
Stillness in motion — a minimal, hushed studio near Yeoksam with full-length mirror, balcony and Netflix included.
- Netflix included on the TV — for long recovery stays
- Quietest unit, near Yeoksam-ro 18-gil
- Full-length mirror + balcony
- 10/15/20% off for 7+/14+/28+ night stays
3-4 Star Hotel
Travelodge Gangnam Yeoksam Seoul
Travelodge's largest Seoul property (360 rooms), on Eonju-ro in the heart of Gangnam — 4 subway stations and the Gangnam medical cluster within walking distance.
Travelodge Gangnam Yeoksam Seoul — Room Types
- 4 subway stations within 10-17 min walk (Eonju, Seonjeongneung, Yeoksam, Seolleung) — flexible routing to most Gangnam clinics
- 24-hour front desk — late check-in after evening procedures is no problem
- Self-service coin laundromat on site — practical for multi-day recovery stays
- Fitness centre + restaurant on site, business corner for guests who need to keep working
- Sits inside the hotel's own marked medical-cluster zone — built with nearby clinics in mind, not a generic tourist hotel
Superior Double / Twin
20㎡ superior room with a queen bed or two twin beds — the room type on the current 2026 Q4 partner rate sheet.
- 1 breakfast/night included on short stays (under 7 nights)
- Long-stay tiers drop to ₩130,000/night at 31+ nights (monthly)
- 150 Superior Queen + 50 Superior Twin rooms available (largest room categories at the property)
Nearby Restaurants
Gaon
Michelin 3-star restaurant celebrating Korean cuisine through seasonal tasting menus with temple and royal-court influences.
Jungsik
Michelin 2-star pioneer of New Korean fine dining, blending traditional flavors with contemporary technique.
Yukjeon Hoekwan
Long-loved Gangnam galbi house famed for marinated beef short ribs and classic Korean BBQ.
Hot Places
COEX Mall & Starfield Library
Asia's largest underground mall with the iconic Starfield Library, aquarium and hundreds of shops and eateries.
Bongeunsa Temple
A 1,200-year-old Buddhist temple set against the Gangnam skyline, offering temple-stay and serene grounds.
Garosu-gil
Tree-lined Sinsa boulevard packed with boutiques, flagship stores and stylish cafes.
Apgujeong Rodeo
Seoul's original luxury shopping district with designer boutiques and trend-setting restaurants.
Han River (Jamwon/Banpo)
Riverside parks for walking and recovery strolls, with the Banpo Moonlight Rainbow Fountain nearby.
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Contact
02-508-5888
14F, 54 Seocho-daero 77-gil, Seocho-gu, Seoul (Seocho W Tower)
Seocho W Tower 14F
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